Comcast Shows Why an Apple TV Is No Sure Bet

Cord-cutting customers, lured by the siren song of streaming Internet video, were supposed to spell Comcast's (NASDAQ: CMCSA  )  doom. But as evidenced by its soaring stock price -- up 47% in the last 12 months -- Comcast is actually thriving. Amid Apple's (NASDAQ: AAPL  )  rumored attempts to strike deals with content providers, Comcast's stunning success gives it greater bargaining power. This is bad news for Apple, which has reportedly struggled to make progress in the talks. An Apple-branded TV in 2013 might not be as sure as some analysts speculate.

Content is still king
On Feb. 12, Comcast reported excellent fourth-quarter results, fully encapsulating the company's momentum. The company's adjusted EPS was up more than 22% year over year. More importantly, the company raked in $7.9 billion in free cash flow, up 13.3% from last year. On the strength of continued solid performance, the company announced a 20% increase in its dividend and a plan to execute a $2 billion share repurchase program during the year.

In light of Comcast's strong fundamental performance, I hardly think it will make any compromises to collaborate with disruptive forces like Apple or Netflix (NASDAQ: NFLX  ) . Comcast may, indeed, strike a deal with these companies. But any deal would be one in which Comcast would come out even stronger.

Comcast's position of power
Like icing on the cake, Comcast's success has enabled the company to accelerate its purchase of the remaining 49% of NBC Universal from General Electric. In essence, the company is putting its foot down and claiming its rights to content. With a more meaningful hand in mass media, the company has greater control over shaping the way in which content is distributed in the future. 

In fiscal 2012, Netflix reported some solid progress in deals with major studios, particularly its recent announcement of an exclusive deal to bring theatrical releases from Walt Disney to Netflix domestic streaming in 2016. But here is the catch: it's rumored that Netflix had to agree to pay a questionably large sum for the deal to go through. Analysts estimate the deal to cost Netflix more than $350 million annually -- an amount equal to more than one-third of Netflix' fiscal 2012 gross margin. Content isn't cheap when the provider has the upper hand.

Apple's innovation and cash problems
In the meantime, Apple's innovation and cash balance continue to make negative headlines. Hedge fund star David Einhorn went as far as to characterize Apple's cash policy as a "depression-era mentality." And as far as Apple's innovation, the company's slowing growth rates and market share loss to Samsung are raising eyebrows.

Launching a revolutionary TV could answer to both concerns. Even if Apple has to fork out big bucks to work with content providers like Comcast, it would give Apple an avenue to put more cash to work on behalf of shareholders. 

According to a rumor today, it looks like Apple may indeed be working on a deeper push into TV by opening up the Apple TV platform to developers. This could be part of Apple's response to its failed attempts to reach agreements with content providers -- namely, making Apple's platform more compelling to content providers before it attempts to go all out on a physical television and a TV service.

Most likely Apple will still have to fork out large sums of cash when it comes time to negotiate, but an Apple-branded TV could be a longer wait than investors had hoped for. First, Apple will probably need to come up with an irresistible offering for cash-flush providers like Comcast.

iTV in 2013?
Industry disruption may indeed surface, but Comcast will likely have a persuasive say in the matter. So don't bet the farm on an Apple television in 2013. But investors might want to consider giving Comcast a closer look as a potential benefactor of the rapidly changing content environment. In fact, I'll back up my opinion with an outperform CAPScall on the company.

There's a debate raging as to whether Apple remains a buy. The Motley Fool's senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on both reasons to buy and reasons to sell Apple, and what opportunities are left for the company (and your portfolio) going forward. To get instant access to his latest thinking on Apple, simply click here now.

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  • Report this Comment On February 15, 2013, at 10:52 PM, TimKnows wrote:

    Apple is a huge waste of time, they have nothing new to offer us in 2013.

  • Report this Comment On February 19, 2013, at 8:59 PM, NewAlchemist wrote:

    I feel like content is hot right now but will it always be? What's from stopping a bunch of talented college students from making their own shows/ music videos and broadcasting them on Youtube? It is much cheaper to make a movie/documentary and serve it to the masses now than at any point earlier in history.

    How many shows are worth watching live without DVR where the networks can charge a premium for commercials?

    The Canadian company Rogers Communication owns the Blue Jays for vertical integration because sports is something people want to watch live and they can charge more for commercials.

    I am just not into content as other people. I am not impressed by the quality of a lot of TV out there and think it is ripe for competition.

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