3 Ways ZAGG Is Fighting the Commodity Rap

Electronic accessories maker ZAGG (NASDAQ: ZAGG  ) is down about 50% from its 2011 peak. Among the many headwinds it's been facing is the perception that it's tough competing in a commodity market. Not only are margins hard to grow, but competition is tough both within ZAGG's space, and outside of it. Corning (NYSE: GLW  ) , for example, has introduced newer and tougher Gorilla Glass each year, causing less demand for screen protectors. And whenever Apple (NASDAQ: AAPL  ) includes covers for its products -- as it did with iPad 2 -- ZAGG inevitably loses sales.

Our Rex Moore spoke with ZAGG at the big International CES in Las Vegas. In this installment of a multi-part series, product development manager Ben Godfrey explains how his company has looked to Logitech (NASDAQ: LOGI  ) for how to best compete in a commodity market.

The Motley Fool's chief investment officer has selected his No. 1 stock for this year. Find out which stock it is in the brand-new free report, "The Motley Fool's Top Stock for 2013." Just click here to access the report and find out the name of this under-the-radar company.


Read/Post Comments (1) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On March 08, 2013, at 2:35 AM, khaledmrd wrote:

    it will get even worse as Logitech selling its non core Business and re focus on Computing and Mobility where Tablets and Smartphones will be a part of its growth strategy for years to come

    we expect to see new tablets related products by Logitech in the next few weeks, ipad, Windows 8 & Android

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2301007, ~/Articles/ArticleHandler.aspx, 8/27/2014 7:25:02 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement