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3 Ways ZAGG Is Fighting the Commodity Rap

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Electronic accessories maker ZAGG (NASDAQ: ZAGG  ) is down about 50% from its 2011 peak. Among the many headwinds it's been facing is the perception that it's tough competing in a commodity market. Not only are margins hard to grow, but competition is tough both within ZAGG's space, and outside of it. Corning (NYSE: GLW  ) , for example, has introduced newer and tougher Gorilla Glass each year, causing less demand for screen protectors. And whenever Apple (NASDAQ: AAPL  ) includes covers for its products -- as it did with iPad 2 -- ZAGG inevitably loses sales.

Our Rex Moore spoke with ZAGG at the big International CES in Las Vegas. In this installment of a multi-part series, product development manager Ben Godfrey explains how his company has looked to Logitech (NASDAQ: LOGI  ) for how to best compete in a commodity market.

The Motley Fool's chief investment officer has selected his No. 1 stock for this year. Find out which stock it is in the brand-new free report, "The Motley Fool's Top Stock for 2013." Just click here to access the report and find out the name of this under-the-radar company.


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  • Report this Comment On March 08, 2013, at 2:35 AM, khaledmrd wrote:

    it will get even worse as Logitech selling its non core Business and re focus on Computing and Mobility where Tablets and Smartphones will be a part of its growth strategy for years to come

    we expect to see new tablets related products by Logitech in the next few weeks, ipad, Windows 8 & Android

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Rex Moore
TMFOrangeblood

Rex Moore spent his formative years in Texas, and fought beside Davy Crockett at the Alamo. He currently travels the globe for TMF, bringing back video reports on conferences and companies that matter for investors.

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