3 Ways ZAGG Is Fighting the Commodity Rap

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Electronic accessories maker ZAGG (NASDAQ: ZAGG ) is down about 50% from its 2011 peak. Among the many headwinds it's been facing is the perception that it's tough competing in a commodity market. Not only are margins hard to grow, but competition is tough both within ZAGG's space, and outside of it. Corning (NYSE: GLW ) , for example, has introduced newer and tougher Gorilla Glass each year, causing less demand for screen protectors. And whenever Apple (NASDAQ: AAPL ) includes covers for its products -- as it did with iPad 2 -- ZAGG inevitably loses sales.

Our Rex Moore spoke with ZAGG at the big International CES in Las Vegas. In this installment of a multi-part series, product development manager Ben Godfrey explains how his company has looked to Logitech (NASDAQ: LOGI ) for how to best compete in a commodity market.

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Comments from our Foolish Readers

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Report this Comment On March 08, 2013, at 12:38 AM, ChaimYonkel2013 wrote:

Great Artcile!
Report this Comment On March 08, 2013, at 2:35 AM, khaledmrd wrote:

it will get even worse as Logitech selling its non core Business and re focus on Computing and Mobility where Tablets and Smartphones will be a part of its growth strategy for years to come
we expect to see new tablets related products by Logitech in the next few weeks, ipad, Windows 8 & Android

updated 2 days ago Sponsored by:
	DOW	15,303.10	8.60	0.06%
	S&P 500	1,649.60	-0.91	-0.06%
	NASD	3,459.14	-0.28	-0.01%

LOGI	$6.56		-0.28	-4.09%
Logitech Internati…		CAPS Rating:

ZAGG	$5.02		-0.02	-0.40%
ZAGG Incorporated		CAPS Rating:

AAPL	$445.15		+3.01	+0.68%
Apple		CAPS Rating:

GLW	$15.66		-0.09	-0.57%
Corning		CAPS Rating:

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3 Ways ZAGG Is Fighting the Commodity Rap

Don't let it get away!

Comments from our Foolish Readers

Report this Comment On March 08, 2013, at 12:38 AM, ChaimYonkel2013 wrote:

Report this Comment On March 08, 2013, at 2:35 AM, khaledmrd wrote:

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