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3 Ways ZAGG Is Fighting the Commodity Rap

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March 7, 2013 | Comments (2)

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Electronic accessories maker ZAGG (NASDAQ: ZAGG  ) is down about 50% from its 2011 peak. Among the many headwinds it's been facing is the perception that it's tough competing in a commodity market. Not only are margins hard to grow, but competition is tough both within ZAGG's space, and outside of it. Corning (NYSE: GLW  ) , for example, has introduced newer and tougher Gorilla Glass each year, causing less demand for screen protectors. And whenever Apple (NASDAQ: AAPL  ) includes covers for its products -- as it did with iPad 2 -- ZAGG inevitably loses sales.

Our Rex Moore spoke with ZAGG at the big International CES in Las Vegas. In this installment of a multi-part series, product development manager Ben Godfrey explains how his company has looked to Logitech (NASDAQ: LOGI  ) for how to best compete in a commodity market.

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Rex Moore has no position in any stocks mentioned. The Motley Fool recommends Apple, Corning, and Logitech International SA (USA). The Motley Fool owns shares of Apple and Corning. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.


Read/Post Comments (2) | Recommend This Article (1)

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Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On March 08, 2013, at 12:38 AM, ChaimYonkel2013 wrote:

    Great Artcile!

  • Report this Comment On March 08, 2013, at 2:35 AM, khaledmrd wrote:

    it will get even worse as Logitech selling its non core Business and re focus on Computing and Mobility where Tablets and Smartphones will be a part of its growth strategy for years to come

    we expect to see new tablets related products by Logitech in the next few weeks, ipad, Windows 8 & Android

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Related Tickers

5/22/2013 4:00 PM
LOGI $6.54 Down -0.11 -1.65%
Logitech Internati… CAPS Rating: **
ZAGG $5.13 Up +0.10 +1.99%
ZAGG Incorporated CAPS Rating: *
AAPL $441.35 Up +1.69 +0.39%
Apple CAPS Rating: ****
GLW $15.80 Down -0.39 -2.41%
Corning CAPS Rating: *****

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