3 Ways ZAGG Is Fighting the Commodity Rap

Electronic accessories maker ZAGG (NASDAQ: ZAGG  ) is down about 50% from its 2011 peak. Among the many headwinds it's been facing is the perception that it's tough competing in a commodity market. Not only are margins hard to grow, but competition is tough both within ZAGG's space, and outside of it. Corning (NYSE: GLW  ) , for example, has introduced newer and tougher Gorilla Glass each year, causing less demand for screen protectors. And whenever Apple (NASDAQ: AAPL  ) includes covers for its products -- as it did with iPad 2 -- ZAGG inevitably loses sales.

Our Rex Moore spoke with ZAGG at the big International CES in Las Vegas. In this installment of a multi-part series, product development manager Ben Godfrey explains how his company has looked to Logitech (NASDAQ: LOGI  ) for how to best compete in a commodity market.

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  • Report this Comment On March 08, 2013, at 2:35 AM, khaledmrd wrote:

    it will get even worse as Logitech selling its non core Business and re focus on Computing and Mobility where Tablets and Smartphones will be a part of its growth strategy for years to come

    we expect to see new tablets related products by Logitech in the next few weeks, ipad, Windows 8 & Android

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