Track the companies that matter to you. It's FREE! Click one of these fan favorites to get started: Apple; Google; Ford.

Recs

2

Seattle’s Best Coffee to Open 15 Drive-Thru Stores

Don't let it get away!

Keep track of the stocks that matter to you.

Help yourself with the Fool's FREE and easy new watchlist service today.

This spring, Starbucks'  (NASDAQ: SBUX  )  Seattle's Best Coffee will test its first 15 drive-thru restaurants in Dallas-Fort Worth. Seattle's Best announced the drive-thru concept last fall to take advantage of the increasing number of consumers who get their coffee on the go.

The company will launch the first stores in Dallas-Fort Worth because it is one of the fastest-growing and most populous coffee markets in the U.S. As mentioned in the Starbucks press release, one survey found that Dallasites eat out 70% more than the national average. 

Beyond coffee and specialty coffee drinks, the drive-thrus will also serve egg sandwiches, pretzel melts, and "Anytime Pies." The company plans to offer higher value through coffee and food combos, all priced under $5.

Fourteen drive-thrus will be company-operated stores and one location will be franchised. Each location will hire around 10 employees, adding 150 new full- and part-time jobs to the region. Positions will include shift leads and barista positions. Hiring will begin in April.

In the press release, Jennifer Dimaris, vice president of brand management, said: 

We know how important coffee is to our customers, and we’re focused on giving them a great cup, whether they’re at home or on the road. With our drive-thru expansion in Dallas, we want to give time pressed, value-conscious customers a great cup of coffee, served by people who are passionate about coffee.


Read/Post Comments (1) | Recommend This Article (2)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On March 21, 2013, at 11:30 PM, FloriG wrote:

    I think this is a good news for those type of people who do not have time to park their car before they go to the office and wanted to have some coffee. I know I am one of those who will benefit from this new drive thrus. - Flori, Coffee Blogger, http://coffeeloversofworld.com

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2319053, ~/Articles/ArticleHandler.aspx, 7/30/2015 9:23:58 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Kevin Chen
TMFKang

Kevin Chen covers the tech sector in China. With degrees in history and economics, he scours government sources, magazines, blogs, and earnings reports before making any investment decision. You can follow him at @TMFKang or on Google+.

Today's Market

updated 8 minutes ago Sponsored by:
DOW 17,745.98 -5.41 -0.03%
S&P 500 2,108.63 0.06 0.00%
NASD 5,128.79 17.05 0.33%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

7/30/2015 4:00 PM
SBUX $58.06 Up +0.55 +0.96%
Starbucks CAPS Rating: ****

Advertisement