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Seattle’s Best Coffee to Open 15 Drive-Thru Stores

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This spring, Starbucks'  (NASDAQ: SBUX  )  Seattle's Best Coffee will test its first 15 drive-thru restaurants in Dallas-Fort Worth. Seattle's Best announced the drive-thru concept last fall to take advantage of the increasing number of consumers who get their coffee on the go.

The company will launch the first stores in Dallas-Fort Worth because it is one of the fastest-growing and most populous coffee markets in the U.S. As mentioned in the Starbucks press release, one survey found that Dallasites eat out 70% more than the national average. 

Beyond coffee and specialty coffee drinks, the drive-thrus will also serve egg sandwiches, pretzel melts, and "Anytime Pies." The company plans to offer higher value through coffee and food combos, all priced under $5.

Fourteen drive-thrus will be company-operated stores and one location will be franchised. Each location will hire around 10 employees, adding 150 new full- and part-time jobs to the region. Positions will include shift leads and barista positions. Hiring will begin in April.

In the press release, Jennifer Dimaris, vice president of brand management, said: 

We know how important coffee is to our customers, and we’re focused on giving them a great cup, whether they’re at home or on the road. With our drive-thru expansion in Dallas, we want to give time pressed, value-conscious customers a great cup of coffee, served by people who are passionate about coffee.


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  • Report this Comment On March 21, 2013, at 11:30 PM, FloriG wrote:

    I think this is a good news for those type of people who do not have time to park their car before they go to the office and wanted to have some coffee. I know I am one of those who will benefit from this new drive thrus. - Flori, Coffee Blogger, http://coffeeloversofworld.com

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