Will you engage with brands that talk back? Nuance Communications (NASDAQ: NUAN ) is betting that you will. Earlier this week, the company announced plans to help marketers create responsive ads using its voice recognition technology.
Can the strategy work? We've seen greater adoption of voice-activated computing thanks to Apple's (NASDAQ: AAPL ) Siri interface for iOS devices. But there's also a risk users will be turned off by devices that get too mouthy. The Motley Fool's Erin Miller asks Tim Beyers of Motley Fool Rule Breakers and Motley Fool Supernova for his perspective in the following video. Click to see the whole interview.
Do you believe voice ads are the future? Will they be more effective than traditional search ads? Leave a comment to let us know what you think about Nuance's strategy and prospects.
Speech recognition is yet another nascent technology set to explode with the rise of tablets and smartphones, and no company is better poised to benefit from this coming boom than Nuance Communications. However, this growth story doesn't come without risks, too. The Motley Fool recently published a premium research report to break down what investors interested in Nuance absolutely have to understand before investing, so click here now to grab your copy today.