As a people, we've become accustomed to getting what we want. And why not? The Internet is open 24 hours a day, seven days a week, 365 days a year. Enter a search, get a response: It's on-demand media at its finest, most often brought to you by Google (NASDAQ:GOOGL).
"Ubiquitous" may be the best way to describe the search king. According to the latest data from comScore, Google served 66.7% of all searches in December. That's about consistent with what we've seen historically, which means Microsoft's (NASDAQ:MSFT) efforts to disrupt the market have yet to bear fruit. But hey, at least the Bing ads starring comedian Jonah Ray are cool.
Perhaps Mr. Softy is fighting the wrong battle? Rather than improve text search, Nuance Communications (NASDAQ:NUAN) is working on a voice assistant that will handle requests wherever you may be. Think of it as a butler that travels with you, fulfilling your every need via connected apps and a massive online database.
When this technology is actually coming is yet to be determined, but Tim Beyers of Motley Fool Rule Breakers and Motley Fool Supernova says its importance can't be understated. Get his full take in the following video, and then be sure to leave a comment to let us know what you think.
Fool contributor Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Google at the time of publication. Check out Tim's Web home and portfolio holdings, or connect with him on Google+, Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.
The Motley Fool recommends Google and Nuance Communications and owns shares of Google, Microsoft, and Nuance Communications. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.