Will Samsung's Next Big Thing Be Mega?

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Always one to give just about anything a shot, smartphone heavyweight Samsung may be preparing to go even bigger with its "next big thing." The South Korean conglomerate was rumored to be launching a smartphone with a 5.8-inch display, calling it a "Fonblet" instead of the phablet term that's become unavoidable these days.

A recent round of rumors out of SamMobile now suggests that Samsung has realized how terrible a name "Fonblet" is, and instead has decided to rebrand its upcoming jumbo models under the Galaxy Mega moniker. The pair of Google (NASDAQ: GOOGL  ) Android devices will carry 5.8-inch and 6.3-inch displays and will be called Galaxy Mega 5.8 and Galaxy Mega 6.3, respectively.

Samsung's current flagship phablet is the Galaxy Note 2, which sports a 5.5-inch display, showing that Samsung is intent to continue experimenting with every imaginable form factor and everything in between. That's the exact opposite strategy that primary rival Apple (NASDAQ: AAPL  ) has employed, as the iPhone maker has historically released only one new model per year and has changed the display size a total of once in its lifetime.

In a recent Bloomberg Businessweek profile describing Samsung's ascent to the top of the smartphone market, analyst Benedict Evans is quoted as saying: "Samsung makes every kind of handset in every market in every size at every price. They're not stopping to think. They're just making more phones." On the other hand, Apple says it thinks long and hard at any changes to the iPhone.

Still, evidence is mounting that the phablet rise is mostly a niche phenomenon. Flurry Analytics found that only 7% of all Android devices fall into the phablet category (5-inch to 6.9-inch), which would include both of these rumored Mega models. The mainstream market still highly prefers smartphones in the medium-size category (3.5-inch to 4.9-inch).

Don't expect Galaxy Mega to dominate the mainstream anytime soon.

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  • Report this Comment On April 06, 2013, at 7:36 PM, micah1982 wrote:

    wow that is ridiculous, they are stabbing themselves in the back by making the phone bigger and bigger and bigger. Stupid Idea in my mind. I think they are doing great with the 5.5 note but any bigger they are going to be targeting a very small number of customers.

  • Report this Comment On April 06, 2013, at 10:19 PM, tychicum wrote:

    Samsung Elect Ltd(F) SSNLF.PK 1385.00 -40.00 -2.81%

  • Report this Comment On April 07, 2013, at 6:55 PM, Tellthetruth100 wrote:

    Inept Apple has been shamelessly copying Samsung from a display size to product cycles now~ What happen to Steve Jobs slander of Samsung? "The 7" Tablet is dead on arrival(DOA)? Apple has historically released only one new model per year and has changed the display size a total of once in its lifetime,

    Samsung should sues Apple for stealing their 7" idea. I'm pretty sure Samsung owns the rights to the 7" length. There was never anything that was 7" before Samsung came along (similarly to how Apple thinks that rectangles didn't exist before the iPhone).

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