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Smartphone Buyers Say "Do Not Want!" to BlackBerry

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That's gotta hurt. A Raymond James poll, made public earlier today, lets BlackBerry (NASDAQ: BBRY  ) know in no uncertain terms that consumers want nothing to do with its products. More than 250 people replied to the poll, which asked about the features that might drive the purchase of a new smartphone -- with a twist: One answer allowed people to say they would never consider buying a certain brand. More than 71% of all responses had no interest in BlackBerry at all, compared to 31% for Google's¬†Android phones and just 20% for Apple's (NASDAQ: AAPL  ) iPhones. This may be good news for Apple as much as it is bad news for BlackBerry, as the iPhone maker has often drawn polarizing responses from consumers. However, it's worth taking this survey with a grain of salt, as a statistically valid survey will inevitably have more than 1,000 responses -- not just 250.

This sentiment smackdown arrives on the heels of another survey, released two days ago by MKM Partners and Barron's, showing that 83% of American consumers weren't even aware of the launch of the BlackBerry 10 operating system (along with the Z10, a phone that has its fair share of domestic problems). This survey polled more than 1,500 people and had similar results to the Raymond James poll in terms of preference, finding that 68% of American consumers weren't interested in a Blackberry 10 phone at all. Between these surveys and recent reports of Z10 returns outpacing Z10 sales, it should be small wonder that BlackBerry slid lower throughout today's trading session.

ITG analyst Joe Fersedi noted that the Z10 launch was lousy and only got worse, with sales in line with older BlackBerry models. The Z10 initially claimed 4% share of the sales in Verizon (NYSE: VZ  ) stores and 7% in AT&T (NYSE: T  ) stores, but now its share of those carriers' sales has shriveled to 1% and 2%, respectively. Detwiler analyst Jeff Johnston noted that he had never seen a launch where returns exceeded sales prior to the Z10. On the other hand, Johnston expects BlackBerry's keyboard-equipped Q10 to perform better. At least BlackBerry has a niche. Will this optimism bear out in light of the reported dislike of the BlackBerry 10 OS?

However, if you're one of the rare few consumers champing at the bit for a brand-new BlackBerry, you're in luck! While the Z10 launched with a $199 sticker price, has already decided to lower its price for a Z10 with a two-year contract with either AT&T or Verizon to just $99. What a steal! Even if you were one of the few people who bought a Z10 and don't want to return it, Amazon will even give you a $50 credit -- with some possible caveats, so (repeat) buyer beware.

Will you be picking up a new BlackBerry, or are you one of the 71% saying "Do not want!" to the Canadian smartphone maker?

Is BlackBerry's pain Apple's gain?
There's no doubt that Apple is at the center of technology's largest revolution ever and that longtime shareholders have been handsomely rewarded. However, there is a debate raging as to whether Apple remains a buy. The Motley Fool's senior technology analyst and managing bureau chief, Eric Bleeker, is prepared to fill you in on reasons both to buy and to sell Apple, as well as what opportunities remain for the company (and your portfolio) going forward. To get instant access to his latest thoughts on Apple, simply click here now.

Read/Post Comments (14) | Recommend This Article (6)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 11, 2013, at 3:43 PM, TimKnows wrote:

    There can only be one thing dumber than referencing that sell-side analyst and that's publishing it.

  • Report this Comment On April 11, 2013, at 4:01 PM, SyDVooh wrote:

    Stick a fork in BBRY, because it's done.

  • Report this Comment On April 11, 2013, at 4:02 PM, JustSaying13 wrote:

    Been a BB user for most of my cell phone life. They've only fallen because the vast majority of humans are sheep and can't think for themselves. That and the media loves to continue to poke at them. Look at what's happening to Apple - the same thing they're doing to BB!!

  • Report this Comment On April 11, 2013, at 4:02 PM, misledbyfools wrote:

    The Motley Fool - to educate, to amuse, to enrich.....

    Amusement is definitely your forte and this article is a shining example of that. I have yet to be enriched or educated by your amusing fodder!!!

    Fool On Jesters

  • Report this Comment On April 11, 2013, at 4:15 PM, etgh wrote:

    250 people reply to a slanted survery and the stock gets whacked. Here we go again with BBerry being targeted by negative marketeers !

    Not that this is in anyway surprising. We've lived with the constant barage of biased journalism for several years now. It's clear that the plans have been approved, contracts signed and funds exchanged.....

    Nothing new....nothing's changed.

  • Report this Comment On April 11, 2013, at 4:18 PM, jeffreber44 wrote:

    I'm done with BBRY. Time to ride the Nokia train. NOK has much more upside with all those new phones. Attacking emerging markets, China Mobile deals, building networks with NSN and Nokia's Here, what a mapping piece of software. I heard Garmin uses Here in all their devices. And here I was thinking Garmin does there own software, Nope. Nokia has created it for in their Navteq division.

  • Report this Comment On April 11, 2013, at 4:34 PM, twolf2919 wrote:

    "However, it's worth taking this survey with a grain of salt, as a statistically valid survey will inevitably have more than 1,000 responses -- not just 250."

    What hogwash. Where did you get that 1,000 figure from? It's certainly not "inevitable".

    250 does seem kind of low. If the smartphone market is 1billion devices/customers and you want to be 95% sure that your survey is representative with a 10% margin for error, you'd need a sample size of 384. For a 5% margin of error, you'd need 1537 responses.....and so forth (I'm not a statistician and got these figure by simply plugging them into

  • Report this Comment On April 11, 2013, at 6:07 PM, BB104ever wrote:


    Where are these people from? what a slanted survey! Who paid for it?

    You guys should all be thrown in jail, for all this BS

  • Report this Comment On April 11, 2013, at 6:08 PM, BB104ever wrote:

    I really hope in the end that BB lawyers sue the hell out of Fool

  • Report this Comment On April 11, 2013, at 10:58 PM, Acesnyper wrote:

    Unlike you infothathelps who got fired and has nothing but a rager for bashing BB?

    This study is a joke and it's more insulting the fool posted it as anything remotely serious.

    BB is on hard times and the new gen is a huge gamble and dare say, deal breaker for them as a company. To use some biased study and call it done is absurd.

  • Report this Comment On April 11, 2013, at 11:24 PM, Josie59 wrote:

    I was under the impression that this should be an intelligent and respectful interchange of fact and opinion unlike most media outlets or the current US gov't. Leave your baggage at home and comment on the factual and pertinent!

  • Report this Comment On April 12, 2013, at 9:05 AM, castech97 wrote:

    Just hilarious. Blackberry innuendo gets a little stupider every day.

  • Report this Comment On April 12, 2013, at 11:08 AM, debuni wrote:

    Looks like the perpetuum mobile was just invented : "returns exceeded sales". That's a good one.

  • Report this Comment On April 12, 2013, at 2:04 PM, BlackBerryGreat wrote:

    I didn't think InfoThatIsStupid could post any stupider comments than he has been, but I was wrong. He is the biggest idiot on this site. He is also going to get a call from the authorities, since be posted hate comments. Fool already deleted them as I requested, but they are still on record so that he will get arrested very soon. Lovin' it!!

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