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Why Netflix Shares Jumped

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Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of video-streaming specialist Netflix (NASDAQ: NFLX  ) were screaming higher today, jumping as much as 26% after crushing earnings estimates for the second quarter in a row.

So what: Netflix said it added 2 million streaming customers in just the past three months, bringing its US total to 29.2 million, and management touted the lineup of exclusive content ahead following the critically acclaimed February premiere of House of Cards, the entertainment service's first exclusive series. Netflix's domestic streaming service also posted its best contribution margin since the company split the service from its DVD-by-mail segment at 20.6%. Its loss on international streaming shrank from $105 million in the quarter before to just $77 million as the number of paid members increased by more than 1.4 million to 6.33 million in the quarter before. Adjusting for a loss on extinguishment of debt, the company turned a profit of $0.31 a share, while analysts had projected just $0.18. Revenue also jumped 8% from the previous quarter to $1.024 billion.

Now what: This was certainly another strong quarter for Netflix, but the market seems to be getting a bit carried away here. Shares are up more than 250% since last fall, even though the home-entertainment provider still has little profits to show despite its recent subscriber growth. The company is also in the process of phasing its DVD-subscriber base, which contributed nearly as much profit as its streaming subscribers did in the last quarter, but with less than a third of the subscriber base. Keep an eye on international subscribers going forward as that seems to be where its true growth opportunities lie. If the company can grow the number of international subscribers at a pace of 5 million to 10 million a year or faster for the next few years, it may eventually be able to justify its lofty share price.

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Read/Post Comments (2) | Recommend This Article (2)

Comments from our Foolish Readers

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  • Report this Comment On April 23, 2013, at 7:53 PM, AceInMySleeve wrote:

    International remains the biggest blemish I think. It didn't sound like any of their regions beyond Canada has cleared profitability, and if it was pedal to the medal they'd have launched a new one by now.

    Unfortunately there is almost no transparency into the dynamics there. I presume that has to change as it becomes more sizeable.

    It does look like they are pulling away in the UK:

    Although beyond lovefilm they have BSkyB to deal with.

  • Report this Comment On April 24, 2013, at 12:50 AM, sliderw wrote:

    "If the company can grow the number of international subscribers at a pace of 5 million to 10 million a year or faster for the next few years" ... yeah, right.

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