Is "Hemlock Grove" Really Bigger Than "House of Cards"?

Netflix (NASDAQ: NFLX  ) appears to have another hit on its hands.

Despite initially unflattering critic reviews, Hemlock Grove's viewer rating averages a solid four stars out of five among the nearly 20,000 subscribers that have submitted ratings. This may not be the same 4.5-star rating that House of Cards has amassed, but it's marginally better than Lilyhammer's 3.9-star rating. 

More important, Netflix has revealed that Hemlock Grove received more viewers during its debut weekend than House of Cards did when it premiered in February. Obviously there's more to success than an opening weekend, but we also can't forget that Netflix is putting out a wide variety of content across different genres. No show will have universal appeal, and most shows will find their audience.

Amazon.com (NASDAQ: AMZN  ) was touting the success of the many pilots it recently made available, but viewers may feel cheated by the mere glimpses of shows that may never be turned into complete shows. Amazon's approach is less risky than Netflix's, but it seems as if the leading video service knows what it's doing.

In this video, longtime Fool contributor Rick Munarriz explores the significance of Hemlock Grove in the larger scheme of things. 

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  • Report this Comment On April 29, 2013, at 7:17 PM, AceInMySleeve wrote:

    "nearly 20,000 subscribers that have submitted ratings. "

    The rating count on Netflix has been intermittantly busted and showing single day rather than total ratings. 20k is a one day sample.

    As far as I can tell in total viewership Hemlock and HoC have tracked relatively closely.

    I'm gonna go ahead and guess AD beats both.

  • Report this Comment On May 01, 2013, at 9:50 AM, DigitalMediaView wrote:

    Hastings parsed his words carefully when commenting on audience for Hemlock Grove, stating more viewers watched it over its debut weekend than House of Cards debut weekend. HoC debuted on Super Bowl weekend, which significantly suppresses viewership for everything across the board except the big game and related TV coverage. Check www.google.com/trends to compare HoC and HG for 2013 in the Arts and Entertainment category and you will see that HG has far less than 50% of interest at peak and this past week, almost three months after it was released, HoC has 18% more search activity than the just released HG. HG is a critical flop and audience interest is dying.

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