The last time Netflix (NASDAQ: NFLX ) raised prices, it set off a series of warning bells on Wall Street that were met with one management hiccup after the next. The stock quickly went from being one of the Street's favorites to being a case study in how to kill the golden goose. Now, as competition from Amazon (NASDAQ: AMZN ) grows and the alliance between Coinstar's (NASDAQ: OUTR ) Redbox and Verizon (NYSE: VZ ) gains steam, it is more important than ever that Netflix finds ways to capitalize on its customer base.
In the video below, Fool.com contributor Doug Ehrman discusses the company's crackdown on unpaid usage and its plan to raise prices in a way that addresses changing conditions.
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