Moviegoers "Unchain" Themselves Outside the Theaters

Breaking free with its second week in release, the movie Django Unchained was the most-rented DVD and Blu-ray movie in the week ending April 28, and it also nabbed the top spot in sales, according to the latest statistics released by media tracking firm Rentrak.

Distributed by Anchor Bay and Starz  (UNKNOWN: LSTZA.DL  ) , Django took the top spot in sales by beating out Time Warner's (NYSE: TWX  ) Gangster Squad and General Electric's (NYSE: GE  ) Universal Studios effort A Haunted House.

On the rental front, the Quentin Tarantino splatter-fest shot up the charts and put in the cold, hard ground GE's This Is 40, which had limited distribution, and Life of Pi from News Corp.'s  (NASDAQ: FOX  )  20th Century Fox subsidiary.

Since its release on Christmas Day, Django enjoyed $162.8 million in domestic box office sales and more than $258 million internationally, for a worldwide box office haul of almost $421 million, according to Box Office Mojo. Not bad for a movie with a $100 million production budget.

Rentrak's Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray disc titles in the U.S. brick-and-mortar channel, while Home Video Essentials is a proprietary rental point-of-sale tracking system, which calculates the performance of more than 65,000 DVD and video game titles in the bricks‑and‑mortar, by-mail and online subscription, and kiosk channels across North America.


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