Netflix (NASDAQ:NFLX) shares have more than quadrupled in value from last summer's 52-week lows, but the stock is as controversial as ever. A long-term content deal with Walt Disney (NYSE:DIS) may set the company apart from a rising tide of competition -- but the deal doesn't take effect for another couple of years. Why would anybody buy Netflix stock at today's rapidly rising prices, and what would it take to make a long-term shareholder sell? Shouldn't shareholders worry about rising content costs?

In the video below, Fool contributor Anders Bylund answers these key questions from his own Netflix-owning perspective.

Fool contributor Anders Bylund owns shares of Netflix, but he holds no other position in any company mentioned. Check out Anders' bio and holdings or follow him on Twitter and Google+.

The Motley Fool recommends Amazon.com, Netflix, and Walt Disney. The Motley Fool owns shares of Amazon.com, Netflix, and Walt Disney. Try any of our Foolish newsletter services free for 30 days.

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