Microsoft (NASDAQ:MSFT) turned heads last week with its move to open 500 stores inside Best Buy (NYSE:BBY) locations this summer. Microsoft stock didn't get the kind of bubbly reception that Best Buy shares received on the news, but it's still a smart move for both companies.

However, a quick look at Microsoft's ad promoting the venture shows that Microsoft doesn't feel as if its brand is enough. 

In this video, longtime Fool contributor Rick Munarriz explains why Netflix (NASDAQ:NFLX), Barnes & Noble (NYSE:BKS), and even (NASDAQ:AMZN) are featured brands in the Microsoft mini-store ad. This is a humbler Mr. Softy than we've seen before, and that may ultimately pay off for Microsoft stock.

Editor's note: The video refers to Audible as an "e-book reader." It's actually a provider of audiobooks and other spoken audio programming.

Longtime Fool contributor Rick Munarriz owns shares of Netflix. The Motley Fool recommends and Netflix. The Motley Fool owns shares of, Microsoft, and Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.