Is Google About to Upstage Apple's Siri Again?

Voice-powered virtual assistants were all the rage in 2011. Two years later, they remain something of a novelty feature with untapped potential. Apple (NASDAQ: AAPL  ) kicked things off in the mainstream with Siri in the iPhone 4S, but Google (NASDAQ: GOOGL  ) showed the Mac maker how it's really done with Google Now, which is widely considered a superior service.

All the while, both assistants have remained relegated to mobile platforms, even though it seems inevitable for them to find their ways to the desktop. Apple has only added voice dictation to OS X, with no mention of bringing Siri to the Mac yet. There have been hints that Siri will indeed come to the Mac eventually (such as job postings). When Apple detailed OS X 10.9 Mavericks earlier this month at WWDC, again it said nothing of Siri on the Mac.

Google might upstage Siri once again. CNET noticed that a recent developer build of Google's popular Chrome browser contained hints that Google Now may get integrated in the immediate future. It seems more imminent now because while there were similar hints in December, now Chrome appears to hook up to Google's servers for Now-related notifications.

If Google Now is about to be built into Chrome, which StatCounter estimates has a 41% browser market share, it could easily become the dominant virtual assistant. Google Now is already available on both Android and iOS -- another example of Google services infiltrating the rival mobile platform.

Services are an increasingly important battleground between Apple and Google, and there's no doubt that the search giant currently has the lead. Apple is hoping to beef up its service offerings, such as the introduction of a new Maps desktop app to compete with web-based Google Maps.

Bringing Google Now to the Mac via Chrome could crush Siri's prospects on its home turf.

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  • Report this Comment On June 28, 2013, at 8:20 PM, kevins71 wrote:

    Don't care about anything Google related. I don't use ANY of their products or services and never intend to.

    As far as Siri goes, I have seen Google's assistant, it sucks compared to Siri and NO ONE has made that determination but this author.

    All of Google's stuff requires a Gmail account so they can track your every move, and sell your data. No thanks.

  • Report this Comment On June 28, 2013, at 8:21 PM, MichaelSpe wrote:

    It's a matter of opinion. Siri is better integrated with the operating system and Now is better at web search and voice recognition. Siri is also more of an actual assistant with actual AI and has personality. When's the last time Now told a joke? With the upcoming iOS update, Siri will no doubt surpass ( (although I think they're rated almost equally) Google Now as they have addressed the problems with her and added more features and I'm sure Siri will be a nice surprise included in the final release of Mavericks. Don't underestimate Apple.

  • Report this Comment On June 28, 2013, at 8:26 PM, VegasSmitty wrote:

    Apple will sue them!

  • Report this Comment On June 29, 2013, at 1:13 AM, tomdc1020 wrote:

    @ kevins71

    I would like to know which search engine you use..

    I've tested siri and google now next to each other and google is always faster and always understands. If you don't believe it look at one of the many comparison videos. Just like with maps google has the better product.

    Sheep like you are just in the dark. Apple is 3 - 4 years behind.

    One day you will wake up from your itrance and realize apple has lost it. You're only missing out yourself.

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