Netflix Red Is the New Black

Netflix (NASDAQ: NFLX  ) is back with more first-run programming this week. Lions Gate's (NYSE: LGF  ) Orange Is the New Black, a serialized drama about a women's penitentiary, will make its entire first season available through Netflix's popular streaming platform on Thursday.

Unlike Netflix rival Amazon.com (NASDAQ: AMZN  ) that didn't greenlight production of new shows until running pilots past its viewers, Netflix is so confident about the new show's prospects after initial critical raves that it has already ordered a second season.

In this video, longtime Fool contributor Rick Munarriz explains why this show is so important to Netflix after successes earlier this year with original programming.

The television landscape is changing quickly, with new entrants like Netflix and Amazon.com disrupting traditional networks. The Motley Fool's new free report "Who Will Own the Future of Television?" details the risks and opportunities in TV. Click here to read the full report!


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  • Report this Comment On July 11, 2013, at 11:37 AM, DigitalMediaView wrote:

    Mixed to positive reviews for Orange is the New Black debuting today, with a few thumbs decidedly down. Looks like a Weeds-level success, which was after all just one initially entertaining and then tediously meandering show among a whole slate of generally decent programming on Showtime. Google Trends suggest nowhere near the interest level is building for ‘Orange’ compared with the other three new NFLX series this year (http://www.google.com/trends). Is all this enough to sustain sky high expectations for NFLX original content strategy? How can NFLX be the new HBO when their programs struggle to achieve the old Showtime standards?

    Newsday: Orange is the new ‘blah’ http://www.newsday.com/entertainment/tv/orange-is-the-new-bl...

    NYT: “Orange” may be a roughly hourlong show, but it has the soul of a sitcom or a teen drama — it’s more “Gossip Girl” than “Oz” — and situations tend to resolve themselves through slightly over-the-top humor and an increasingly prevalent sentimentality. http://tv.nytimes.com/2013/07/11/arts/television/orange-is-t...

    Variety: Netflix women-in-prison series from Jenji Kohan is more 'Weeds' than 'Oz' - in mostly good way http://variety.com/2013/digital/reviews/orange-is-the-new-bl...

    People Weekly: An irritating comedy-drama. (paywall)

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