Second screen technology -- also known as "couch commerce" -- is still in its infancy. There are some obvious companies benefiting from this growing trend, such as Disney's (NYSE: DIS ) ESPN and TiVo (NASDAQ: TIVO ) , both of which use the technology to gain (or hold onto) viewers.
But investors should also pay attention to less obvious beneficiaries. Among these are Akamai Technologies (NASDAQ: AKAM ) , which creates and refines the technology, and Amazon.com, which could see increased sales.
Akamai Chief Strategist Kris Alexander explains more in this demo of a proof of concept his company built to envision how the second screen could evolve.
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