Second screen technology -- also known as "couch commerce" -- is still in its infancy. There are some obvious companies benefiting from this growing trend, such as Disney's (NYSE:DIS) ESPN and TiVo (NASDAQ:TIVO), both of which use the technology to gain (or hold onto) viewers.

But investors should also pay attention to less obvious beneficiaries. Among these are Akamai Technologies (NASDAQ:AKAM), which creates and refines the technology, and, which could see increased sales.

Akamai Chief Strategist Kris Alexander explains more in this demo of a proof of concept his company built to envision how the second screen could evolve.

Rex Moore has no position in any stocks mentioned. The Motley Fool recommends and Walt Disney. The Motley Fool owns shares of and Walt Disney. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.