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Why Paid YouTube Channels Are Underwhelming

According to Variety, it appears that Google's (NASDAQ: GOOGL  ) YouTube paid channel pilot is underwhelming content owners.

Launched last May, YouTube began testing the waters with select YouTube channels to offer paid subscriptions for as low as $0.99 a month. With only 60 channels now in the pilot, the issue could either be attributed to a lack of compelling content, or it could be a problem with brand association. If it's the latter, it'll certainly be a difficult challenge for YouTube to overcome. In the video below, Fool contributor Steve Heller gives his thoughts on what this could mean for YouTube longer term.

The television landscape is changing quickly, and new entrants like YouTube, Netflix and are disrupting traditional networks. To help investors like you make sense of it all, The Motley Fool has published a special free report detailing the companies most likely to benefit from this massive behavioral shift. All you have to do is click here to get started.  

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