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Apple's Vision for a New TV

In this video, Motley Fool contributor John Reeves takes a look at several of the speculative ideas surrounding Apple's (NASDAQ: AAPL  ) vision for a television, one that would disrupt the traditional cable industry. He tells us some potential future partners for content that Apple is currently in talks with, outlines an app-based rather than channel-based approach to television that Apple could pioneer, and suggests that Apple's current Apple TV set-top box may already be disrupting the industry, through Netflix and other content offerings. Finally, he suggests that with the cable model already being one that some consider broken, it may only be a matter of time before someone disrupts the industry. And with Apple racing hard to be the company to crack that nut, the opportunity here may be huge.

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  • Report this Comment On August 27, 2013, at 7:43 PM, potatoheadbobby wrote:

    They will only be successful if they can disrupt the ISP market as well. As long as your Cable TV provider is also your internet provider, you'll wind up paying the same. Once enough people cut the cord with cable, watch for unlimited plans to disappear and monthly broadband costs to soar.

    If Apple truly wants to disrupt, they'll need to invest big money in building broadband infrastructure in the major markets. Google's got the right idea with their fiber experiment, but will need more than St. Louis to make a meaningful play.

  • Report this Comment On August 27, 2013, at 8:24 PM, vv234 wrote:

    Right on, potatoheadbobby!

    Most of the talking headers here at Motley Fool or elsewhere do not understand this simple fact while

    ISPs like Comcast has been laughing at them. Google actually got this some time ago. As long as ISPs or cable companies like Comcast still control the internet access, no real disruption to the TV industry/viewing is possible. And I am sure Apple has also realized this for some time, which is why it has not been able to do anything about yet. Content access is only a small problem for it.

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