VW Wants to Win With Electric Cars

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The Audi Sport Quattro Concept -- a high-performance plug-in hybrid -- was one of several hybrids and electrics shown by VW Group at this week's Frankfurt Motor Show. Photo credit: Audi.

Volkswagen (NASDAQOTH: VLKAY  ) unveiled an ambitious new goal this week: VW wants to become the world's leader in "electric mobility," its catch-all term for hybrids and electric cars.

In recent years, VW's leadership has made a habit of announcing outrageous-sounding goals -- and then making them happen. But this is a daunting challenge: Toyota (NYSE: TM  ) is undisputably the world's hybrid-car leader, Nissan (NASDAQOTH: NSANY  ) has sold more electric cars than anybody, and Ford (NYSE: F  ) has seen its hybrid sales grow rapidly of late.

Does VW really think it can pass all of these giants -- along with Tesla Motors (NASDAQ: TSLA  ) , which is on its way to what it hopes will be 500,000 electric-car sales every year in a few years? In this video, Fool contributor John Rosevear looks at VW's ambitious plan -- and at what it will need to do to make this wild-sounding goal a reality.

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Read/Post Comments (3) | Recommend This Article (4)

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  • Report this Comment On September 16, 2013, at 11:08 PM, lumike wrote:

    might want to look at this

  • Report this Comment On September 17, 2013, at 11:47 AM, TMFMarlowe wrote:

    @lumike: Sounds like it was the 12V battery, not the L-i EV battery pack. Still not good for Ford nearly a year after the C-Max was introduced here, but not quite a red alert. (If I have it wrong, tell me.)

    Thanks for the pointer.

    John Rosevear

  • Report this Comment On September 19, 2013, at 12:41 PM, SkepikI wrote:

    ^ JR, the forum link was VERY interesting, and since I refuse to view your videos when not accompanied by a transcript, more interesting than the article. Yes, I am being snarky about it since I generally view your WRITTEN work with interest and seriousness. A really fascinating article could be had on this peculiar problem, A123 (I did not even realize they were still producing, so did I catch that reference right?) and the many mysteries (ha) of 12 v lead acid batteries. I know a lot on the subject having been a submarine officer for several years....

    12 v DC lead acid batteries are really simple and complicated to keep in good health at the same time. There really is not much more to replacing them than getting two terminal contacts, the amp-hr capacity in good order and the shape so it will go in the slot. Perhaps I did not understand the forum correctly, but the bankruptcy of the company (A123?) should not be an issue unless its a tab A in slot B problem.

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