The Internet has long been talked for its cable-killing potential. However, even after the rise of high-quality streaming services like Netflix, the cable industry has largely remained resilient to disruption.
Professional football was recently another focal point of this long-discussed trend when none other than search goliath Google's (NASDAQ: GOOGL ) name surfaced as a potential bidder for the upcoming round for the broadcast rights for the NFL's Sunday Ticket programming. This gave shareholders of satellite provider DIRECTV (NASDAQ: DTV ) fits, as the service has become an increasingly integral part of its business. So will Google, with its billions in the bank, enter uncharted territory by bringing big-ticket sports online, or DIRECTV fight off what could be a death blow? In the video below, Fool contributor Andrew Tonner gives investors three reasons why DIRECTV is likely to hold onto Sunday Ticket in its next negotiations.
Glued to the tube
Even beyond viewing football, Americans are absolutely obsessed with TV. In fact, they reportedly watch nearly 34 hours a week! With television viewing taking up almost as much time as the average work week, the potential for profits in the space is enormous. The Motley Fool's top experts have created a new free report titled "Will Netflix Own the Future of Television?" The report not only outlines where the future of television is heading, but offers top ideas for how to profit. To get your free report, just click here!