iOS 7: Rave Reviews and Soaring Adoption

iOS 7. Source: Apple website.

After Apple's (NASDAQ: AAPL  ) executive in charge of the company's mobile software division, Scott Forstall, was ousted, there were doubts. Would Apple's design guru, Jony Ive, be able to carry over his magic from hardware to the software? Now the answer is here, and it's looking good.

After Apple previewed iOS 7 in June, optimism for Apple's new design began to surface. Now, with iOS 7 live, initial positivity surrounding the update is turning borderline euphoric.

Positive reviews
Reviews for Apple's new mobile operating system mostly are positive. Here are a few snippets.

While we were all a bit shocked with the look when it was first introduced, it doesn't take long to adapt. In fact, there are many things I like better." -- Jim Dalrymple, The Loop

Like any big change, it's a shock at first, but I have come to like it and consider it a step forward, despite a few issues. -- Walt Mossberg, AllThingsD

In my view, iOS is still simpler to use than Android, and made even simpler in iOS 7.-- Ed Baig, USA Today

Soaring adoption
Customers have flocked to download iOS 7 faster than any other previous version.

Mixpanel's live iOS 7 adoption tracker indicates 46% of iOS users have already downloaded iOS 7 -- just two days after launch. Even more, adoption of iOS 7 has already passed up the adoption of Google's Android Jelly Bean.

The total overhaul on the iOS 7 design sparked a number of developers to redesign their apps. Popular productivity app, Evernote, says it was "inspired" by Apple's minimalistic design. A look at many of the new apps hitting the App Store seems to suggest that Evernote speaks for many of the developers launching iOS 7 apps; many of the redesigned apps seem to sport the "flatter" approach that Apple used in iOS 7.

Developer willingness to quickly update their apps, of course, leads to a greater willingness for consumers to upgrade to the latest version of iOS. Apple saw an opportunity to turn revamped apps into a reason for consumers to upgrade; shortly after iOS went live, Apple launched a "Designed for iOS 7" section in the App store to highlight the apps made specifically for the new version.

Real benefits
Positive reviews and soaring adoption is more than just bragging rights for Apple. The company's ability to continually compel its users to upgrade to the latest version has real benefits.

Apple's popular new version of iOS makes things a whole lot easier for developers. With an installed base of nearly 700 million iOS devices, high adoption rates on such a large number make it worthwhile for developers to invest in updates on the platform. Sure enough, developers are moving rapidly. A survey of 575 iOS developers suggests that 95% of developers are already working on adding support for iOS 7. Even more, 52% of developers' new versions of their apps will require iOS 7.

A combination of consumer and developer willingness to adopt Apple's latest updates is the driving force behind higher revenue for developers, and better security for consumers. Apple's App Store generated developers 2.3 times more sales than Google's app store, Google Play, according to analytics firm App Annie. The U.S. Department of Homeland and Security favors iOS over Android due to Apple's better security, citing Android's poor adoption rates as a serious security issue.

Apple investors can sleep well knowing iOS 7 looks set to preserve Apple's dominance among competing app markets. The stronger the app ecosystem, the more developer investment. The more developer investment, the stronger the app ecosystem. The cycle goes on and on.

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Read/Post Comments (7) | Recommend This Article (10)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On September 20, 2013, at 8:15 PM, techy46 wrote:

    Gee, Apple copies Microsoft's Windows Phone and Windows 8 Metro user interface! Gee, Apple copies Nokia's polycarbate colored phones! So whose the copycats now? The monkeys are having fun eating the colored apples.

  • Report this Comment On September 20, 2013, at 10:16 PM, H3D wrote:

    @techy46

    If Apple had copied metro it would have taken 10 months to sell 10% of the initial production run, as it has for Microsoft with its Surface.

    The Newton touch based device had a flat user interface 15 years before metro.

    You must be getting desperate.

  • Report this Comment On September 20, 2013, at 11:43 PM, techy46 wrote:

    @H3D

    Not really I did quite well on NOK going from $1.73 to $6. How'd you do on Apple going from $700 to $400?

    Microsoft doesn't need Surface to make big bucks Acer, Asus, Lenovo and others paying for Windows licenses works well too. I hear every Android device pays Microsoft royalties too. I own only a few MS Leaps right now but quite a few Intel.

    Have fun with your Candy Apples.

  • Report this Comment On September 21, 2013, at 2:03 AM, fauxscot wrote:

    That is a good move, techy46. A penny stock, for sure, but a good move.

    A lot of us bought Apple at way less than 700. A few of us bought a lot of Apple at less than 100. I get the feeling maybe you didn't?

    BB just laid off half its remaining workforce and has a billion dollars worth of phones in inventory. No lines forming there or at the Google retail outlets that I've heard of. I suspect NOK will be a good thing for MS, though. However, I don't think we'll be seeing MS go from x to 4x based on the strength of their phone offerings. Their dividend and buybacks are a really good thing, though. And ditching their CEO? Great development for the long term.

    I'm not sure, but it looks like this Apple thing is staying. It doesn't look like a repeat of PC/Mac, or VHS/Beta or AMD/Intel, or Motorola/Intel as much as it looks like Car/horse. Horses are great and have been/will be around for a long time.

    Sorry you are bitter about something. It's just business. Good move on Nok. I wish I had done a few score thousand shares of that, too.

  • Report this Comment On September 21, 2013, at 1:37 PM, MacZen wrote:

    @techy46

    As fauxscot noted, a lot of us bought AAPL at well under $100. I did at a time when Jobs had just come back. My shares are a split adjusted $6.75, so whether Apple is at 400 or 700, I've made at least 60 times my original investment.

    Royalties are great but nothing innovative about it nor is it going to propel Microsoft ahead.

    About the 5c colors: I remember the same was said when the second generation iMac was released in five different colors...and those sold like hotcakes.

  • Report this Comment On September 21, 2013, at 9:23 PM, iParadigm2watch wrote:

    Wow. Back in 2008 I posted Apple will have 500 million decides in the wild by 2015. I just saw it!

    And all my feedback was negative back then...lo..turned out to be conservative .haha...

    I was amazed to just read there are 700 million today, 21 Sept 2013...Wow.

    There must be more to the A7 than meets the eye.

    Perhaps with a later update all Apple devices will connect with each other. Without WiFi or cellular....

    64 bit is a grate leap. Not astounding mind you, but a solid boost for forward innovation.

    hmmm...something to think about. :-)

    To appreciate 64 Bit architecture, look at it from a micro-electronics perspective.

    Each word in a microprocessor is 32 bit.

    If you expand it to 64 bit, you can load 2 Words from registers into the 64 bit CPU in just one Instruction. got that? hehe

    This has the effect of almost doubling the clock speed of the CPU.

    So, when compared to a 32 bit CPU, further load on the Instruction Bus is cut into half.

    Bus is what connects the registers to the CPU.

    This Hotroding has the effect of almost doubling the load that the CPU can process.

    Neat trick for Apple to pull-off in a phone.

    Apple is on to something. You need this processing power to move into the next phase for smartphones.

    I can hardly contain my thoughts.

  • Report this Comment On September 29, 2013, at 2:44 AM, marinabillguard wrote:

    Hi Daniel, nice article. Here at BillGuard, the personal finance iPhone app, we've also found that our users quickly adopted iOS 7.

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