These Automakers Could Be Harming Their Brands

BMW is known for its long history of rear-wheel-drive sports sedans. But according to Autoweek, the German automaker is planning to launch an inexpensive front-wheel-drive car. The news follows the release of Mercedes-Benz's new affordable front-wheel drive sedan, the CLA.

In this segment of "Motor Money", analysts Rex Moore and John Rosevear debate whether the German giants are going too far "downmarket" and harming their brands. (You can see the complete "Motor Money" show here.)

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  • Report this Comment On October 01, 2013, at 7:26 PM, Rotomoley wrote:

    BMW has already hurt its brand. With the new 3 Series, that although grand, does not provide the level of driver feedback, handling prowess, and sport character that made the 3 Series hugely famous. They are chasing profits as they have already with recent M5 and frankly (to me) the 7 Series (which although very good for a very large sedan is still a whale from my driving experience). It will be interesting the degree BMW elects to continue diluting their heretofore fabulous brand.

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