These Automakers Could Be Harming Their Brands

BMW is known for its long history of rear-wheel-drive sports sedans. But according to Autoweek, the German automaker is planning to launch an inexpensive front-wheel-drive car. The news follows the release of Mercedes-Benz's new affordable front-wheel drive sedan, the CLA.

In this segment of "Motor Money", analysts Rex Moore and John Rosevear debate whether the German giants are going too far "downmarket" and harming their brands. (You can see the complete "Motor Money" show here.)

Meanwhile, there's good reason to believe that the most successful investors over the next few decades will be those with exposure to China's massive and growing population of domestic consumers. And there are few things that these consumers are likely to purchase with more enthusiasm than cars and trucks. In this brand-new free report, our analysts get out in front of this trend by identifying two automakers that are poised to surge along with China's middle class. If you want to be among the smart investors who get rich from this growing trend, then you'd be well advised to instantly download our free report on the topic by clicking here now.

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  • Report this Comment On October 01, 2013, at 7:26 PM, Rotomoley wrote:

    BMW has already hurt its brand. With the new 3 Series, that although grand, does not provide the level of driver feedback, handling prowess, and sport character that made the 3 Series hugely famous. They are chasing profits as they have already with recent M5 and frankly (to me) the 7 Series (which although very good for a very large sedan is still a whale from my driving experience). It will be interesting the degree BMW elects to continue diluting their heretofore fabulous brand.

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