You Need to Give the Twitter IPO Another Look

Twitter's data may be far more valuable than skeptics suggest, Fool contributor Tim Beyers says in the following video.

How do we know? Twitter recently struck a deal with Comcast (NASDAQ: CMCSA  ) to create a "See It" button so that users can click on a tweet about a program and be taken immediately to video of the show, including whole episodes.

Comcast has been interested in social data for a while now. For example, a distinct advertising service called "Comcast Spotlight" pitches tools for measuring social TV data. The hook? Using social data makes for better, more targeted ads, the company said in a recent blog post. The only surprise here is that Comcast didn't ink a deal with Twitter sooner, Tim says.

Meanwhile, others are showing interest in Twitter's data. Nielsen Holdings recently provided details of its plan to offer Twitter TV Ratings to networks and ad agencies that subscribe to its other audience research services. Just another sign Twitter is in for a very successful IPO, Tim says.

Now it's your turn to weigh in. Would you buy the Twitter IPO? Why or why not? Please watch the video to get Tim's full take, and then leave a comment to let us know where you stand.

The social stock you can't ignore
Can't wait for the Twitter IPO? One incredible social stock is growing twice as fast as Google and Facebook and more than three times as fast as and Apple. Watch our jaw-dropping investor alert video today to find out why The Motley Fool's chief technology officer is putting $117,238 of his own money on the table, and why he's so confident this will be a huge winner in 2013 and beyond. Just click here to watch!

Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2679629, ~/Articles/ArticleHandler.aspx, 9/29/2016 10:03:07 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 47 minutes ago Sponsored by:
DOW 18,143.45 -195.79 -1.07%
S&P 500 2,151.13 -20.24 -0.93%
NASD 5,269.15 -49.39 -0.93%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/29/2016 4:00 PM
CMCSA $66.25 Down -0.43 -0.64%
Comcast CAPS Rating: ***