Message in a Bottle: Coke Wants Its Fair Share of This Global Market

Image source: Coca-Cola.

Around the world, one trillion cups of tea are consumed each year. Coca-Cola  (NYSE: KO  )  has been quietly increasingly its share of the global tea market for years, mostly through bottled tea. 

How will Coke further its impact in a market estimated at over $200 billion? In this video, Fool contributor Asit Sharma discusses Coke's strategy and prospects for emerging as a victor in the Tea Wars. Will one of the world's dominant beverage companies be able to extend its reach to the black and green leaf? Also, don't miss episode No. 4, in which Asit discusses a large multinational that may end up a loser in the race to capture market share in this intriguing beverage category.

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