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The company is rolling out a novel tea-delivery system. But will it be enough? Episode No. 4 in the Tea Wars series.
Image: Nestle.
Nestle (NSRGY +0.01%) owns one of the world's best-selling bottled-tea brands, Nestea. In addition, it is introducing a tea capsule delivery system, "Special.T," in Europe and Japan, modeled after its extremely popular Nespresso coffee machine. The company should be positioned to emerge as a winner in the coming tea wars, correct?
In the following video, Fool contributor Asit Sharma expresses skepticism about Nestle's prospects in the growing worldwide market for tea, and discusses Nestle's tea strategy in terms of both its partners and competitors. Will Nestle be relegated to "also-ran" status in the Tea Wars? Also, don't miss the final episode of the Tea Wars, in which Asit discusses the dark horse in the global race to dominate the tea industry.
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