What Starbucks' New Tea Bar Means for Investors

Image of Teavana Fruta Bomba courtesy Charles Williams, under Creative Commons License.

Starbucks  (NASDAQ: SBUX  ) is the "dark horse of the Tea Wars." The company dominates the international retail coffee business, and it's ready to transfer that knowledge to the burgeoning global market for tea. In the accompanying video, Fool contributor Asit Sharma discusses Starbucks' new Teavana tea bar in New York City, as well as the company's attempt to create a new category in tea. Asit argues that Starbucks has much to gain and little to lose from this expansion, based on its relatively modest purchase price for Teavana, and has many opportunities to influence the way consumers approach tea in North America.

To learn more about the global battle for market share of the world's most consumed beverage after water, be sure to also check out the "Tea Wars" video article series.

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