What Starbucks' New Tea Bar Means for Investors

Image of Teavana Fruta Bomba courtesy Charles Williams, under Creative Commons License.

Starbucks  (NASDAQ: SBUX  ) is the "dark horse of the Tea Wars." The company dominates the international retail coffee business, and it's ready to transfer that knowledge to the burgeoning global market for tea. In the accompanying video, Fool contributor Asit Sharma discusses Starbucks' new Teavana tea bar in New York City, as well as the company's attempt to create a new category in tea. Asit argues that Starbucks has much to gain and little to lose from this expansion, based on its relatively modest purchase price for Teavana, and has many opportunities to influence the way consumers approach tea in North America.

To learn more about the global battle for market share of the world's most consumed beverage after water, be sure to also check out the "Tea Wars" video article series.

Starbucks has treated its investors pretty well over the years. Are you looking for another great long-term idea?
The market stormed out to huge gains across 2013, leaving investors on the sidelines burned. However, opportunistic investors can still find huge winners. The Motley Fool's chief investment officer has hand-picked one such opportunity in our new report: "The Motley Fool's Top Stock for 2013." To find out which stock it is and read our in-depth report, simply click here. It's free!

Read/Post Comments (0) | Recommend This Article (5)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Compare Brokers

Fool Disclosure

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2704032, ~/Articles/ArticleHandler.aspx, 10/1/2016 3:41:40 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

Today's Market

updated 6 hours ago Sponsored by:
DOW 18,308.15 164.70 0.91%
S&P 500 2,168.27 17.14 0.80%
NASD 5,312.00 42.85 0.81%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

9/30/2016 4:00 PM
SBUX $54.14 Up +0.69 +1.29%
Starbucks CAPS Rating: ****