Does the McDonald's "Plan to Win" Still Make Sense?

Barbell image courtesy Eric McGregor, under Creative Commons License.

For more than a decade, McDonald's (NYSE: MCD  ) has been operating from a playbook called "Plan to Win." In this year's version, the company is focusing on three global priorities:

  • Optimize and Evolve the McDonald's Menu
  • Modernize the Customer Experience
  • Broaden Accessibility to the McDonald's Brand

In the accompanying video, Fool contributor Asit Sharma reviews each of these priorities, and discusses a potential flaw in McDonald's current game plan, setting the stage for the final article in this series, in which he discusses the flaw in detail and offers a potential solution. Long-term investors in McDonald's may be interested in checking out parts one and three of this series for insight into McDonald's current drive to increase market share.

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