Does the McDonald's "Plan to Win" Still Make Sense?

By Asit Sharma – Oct 30, 2013 at 4:31PM

NYSE: MCD

McDonald's

Market Cap

$200B

Today's Change

(-0.05%) -$0.13

Current Price

$276.75

Price as of April 24, 2024, 4:00 p.m. ET

Part two in a three-part series on McDonald's corporate strategy: Will a favored strategy still work in the coming years?

Barbell image courtesy Eric McGregor, under Creative Commons License.

For more than a decade, McDonald's (MCD -0.05%) has been operating from a playbook called "Plan to Win." In this year's version, the company is focusing on three global priorities:

Optimize and Evolve the McDonald's Menu
Modernize the Customer Experience
Broaden Accessibility to the McDonald's Brand

In the accompanying video, Fool contributor Asit Sharma reviews each of these priorities, and discusses a potential flaw in McDonald's current game plan, setting the stage for the final article in this series, in which he discusses the flaw in detail and offers a potential solution. Long-term investors in McDonald's may be interested in checking out parts one and three of this series for insight into McDonald's current drive to increase market share.

Fool contributor Asit Sharma has no position in any stocks mentioned. The Motley Fool recommends McDonald's. The Motley Fool owns shares of McDonald's. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.