McDonald's and the Art of Handshake Agreements

Image courtesy Simon Q under Creative Commons License.

This year, McDonald's  (NYSE: MCD  ) placed second on the annual Gartner Top 25 Supply Chain rankings, having moved up six places over the last two years to challenge Apple for the top spot. This is amazing when you consider that the McDonald's supply chain is completely outsourced. In this first of three articles on McDonald's corporate strategy, Fool contributor Asit Sharma discusses unique aspects of McDonald's supply relationships and lays the groundwork for the second and third articles in this series, which delve into McDonald's current game plan to gain market share in the near future.

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