Don’t Underestimate Google’s Chromecast Opportunity

YouTube could be a huge catalyst for unlocking Google's (NASDAQ: GOOGL  ) Chromecast opportunity, Fool contributor Tim Beyers says in the following video.

Content is key to Chromecast's success and Pandora is the latest to join the ranks. A nice win, Tim says, but not as important as making YouTube a genuine alternative to cable or downloadable alternatives. Investing in new forms such as documentary shorts or even low-budget feature films that otherwise wouldn't enjoy wide release could get more viewers tuning in to view ads.

Of course, Google doesn't necessarily need Chromecast in order to boost YouTube viewership. But having it makes it easier to access web video, and there's no bigger destination for web-based video programming than YouTube. Google needs to bolster both products in order to make a serious run at disrupting traditional TV, Tim says.

Do you agree? Have you been using Chromecast? What's your assessment of Google's opportunity with the device? Please watch the video to get Tim's full take and then leave a comment to let us know what you think.

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  • Report this Comment On November 10, 2013, at 9:56 AM, advideotise wrote:


    Great article and video. I purchased 7 Chromecast to date and my users and I are very happy with the Chromecast experience. I see it as a great opportunity for Google/Youtube to keep the Cable Nevers and win the Cable Cutters. The service I use with Chromecast is FREE. www.AdVideoTISE.COM or www.AdVideoTISE.TV. AdVideoTISE.TV was created from curated Youtube channels and gives the TVE=TVEverywhere experiance. AdVideoTISE is free and offers channels for Art, Auto, Education, Fashion, Movis, Music, TV Stations, TV Series and a great collection of Magazines on Video. GO GREEN Get Your Magazines on AdVideoTISE.TV

    Please share!


  • Report this Comment On November 10, 2013, at 10:26 PM, Realexpectations wrote:

    getting my dad one for christmas

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