Is the RealD Experience Still Relevant?

Thor: The Dark World would have been just as enjoyable in 2-D as 3-D, Fool contributor Tim Beyers says in the following video.

Tim saw the film at an advanced 3D screening to which he brought a pair of clip-on specs for watching in RealD (NYSE: RLD  ) . Unfortunately, the best parts -- especially those in which actor Chris Hemsworth as Thor interacts with Tom Hiddleston as step-brother Loki -- didn't need the embellishment.

Most moviegoers appear to agree. Only 39% of opening weekend receipts for The Dark World were attributable to 3-D, Box Office Mojo reports. Any perceived boost for the format from Gravity didn't find its way to Asgard.

Meanwhile, RealD saw revenue decline 20% in its fiscal second quarter yet lost just $0.09 a share thanks to cost-cutting. Analysts were expecting a $0.19 loss. A fresh round of layoffs amounting to 20% of its workforce could help to offset third-quarter losses and stabilize the business headed into 2014.

Should you buy on the promise of a recovery? Tim answers this question and more in the video. Please watch now and then leave a comment to let us know where you stand.

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  • Report this Comment On December 04, 2013, at 2:27 AM, pelimage wrote:

    I think you are right overall. Also I image RealD will remain in the market and be one of the cornerstones for this business genre and it is in many many theaters around the World. Prices may eventually reduce to be more on equal footing with one eye movies. Studios may forgo the added expense eventually, I would assume this will last longer in youth and animated movies. However, they may be able to keep costs down by globally outsourcing some of the artistic part and all of the utility labor part. How does that translate to equity situations? More uncertain than most at this time is my 2 cents. If I invite some one to go see an IMAX movie, their eyes light up, If I ask someone to go see a movie in 3D, their brow scrunches. Except for kids. Just saying...

  • Report this Comment On December 04, 2013, at 2:28 AM, pelimage wrote:

    "Imagine"

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