Our Third-Worst CEO of the Year Is...

It's that time of the year again, folks! It's time to dust off the cyber awards and crown five CEOs with the dubious honor of being the worst of the worst in 2013.

Unlike last year, when we held several rounds of public voting after I picked eight of the best and worst CEOs, I wanted to do something different this year. So instead of picking who I thought should be in each category for 2013, I reached out to as many of my Motley Fool colleagues as possible and aggregated their answers into one list. The result is a considerably more balanced list representing a wider swath of views and likely a more accurate portrayal of the worst CEOs of the year than I could have come up with by myself.

Over the past two weeks, we've unveiled the No. 5 worst CEO of the year, the now-former CEO of BlackBerry, Thorsten Heins, as well as the No. 4 worst CEO of the year, Aubrey McClendon, who is the now-former CEO of Chesapeake Energy.

Today, we're dipping our nose back into the tech sector and collectively anointing Apple's (NASDAQ: AAPL  ) Tim Cook as our third-worst CEO of the year.

Source: Apple.

Why Tim Cook?
I can guess what you might be thinking. Blasphemy! And to some extent, I'd agree because arguably no technology company has done more for the advancement of high-tech mobile devices or brought consumers and businesses closer than Apple. It was its iPod and iPhone that revolutionized portable music and brought smartphones into our everyday lives.

But Apple had one key component leading that charge that it, unfortunately, lost in October 2011 far too early to pancreatic cancer, Steve Jobs. Replacing Jobs was Cook, who walked into a monstrous pay package -- in his defense, he has forgone dividend payments totaling $75 million on restricted stock unit that will vest over the next decade -- but hasn't delivered to shareholders' satisfaction since taking the helm.

As my Foolish colleague Jeremy Bowman perfectly put it,

Apple shares may have bounced back, but the company has lost its magic. The problem with Cook is he's not an idea man -- he's a finance and operations guy. He doesn't invent, [he] just moves money around. All of Apple's recent initiatives have been pure harvesting -- the iPad Mini, the bond sale, the [iPhone] 5c. Why isn't that massive cash pile driving R&D? He is killing the brand.

Apple's greatest flaw and the legacy that Cook will be known for (at least thus far in his tenure) is in transitioning Apple from a growth to a value company complacent to sit on its laurels and allow dividends and share buybacks to drive modest growth instead of investing in the next-generation device that's going to change the world. Fool Dan Dzombak also hit on this point by pointing to Cook as one of the most overhyped CEOs of the year, adding to Jeremy's point that Cook is more about operational control than actual idea generation.

The really sad part is that Apple is starting to get beaten at its own game by Samsung  (NASDAQOTH: SSNLF  )  and Google (NASDAQ: GOOGL  ) . The partnership between Samsung's smartphones, led by its Galaxy series, and Google's Android operating system is dominating the global market with Strategy Analytics showing that Samsung controlled 28.7% of global mobile phone vendor market share as of the third quarter. This figure was up 230 basis points from the year-ago period and absolutely overshadows the next-closest mobile phone maker, Nokia, which sits at just 15.5% global market share, having lost 570 basis points from the year prior. By comparison, Apple was able to grow its global market share by 120 basis points in the third quarter, but still controls just 8.1% of the total global market.

But it isn't just with smartphones that Apple is seeing sales stymie a bit. The latest JD Power & Associates satisfaction survey, released at the end of last month, showed that Samsung tablets, which are powered by Google's Android OS, edged out Apple for the first time ever. According to TechCrunch, perceived fairness of price paid by consumers was the big reason for Samsung's leap, signaling the possibility that consumers are growing weary of Apple's technology premium with few new innovations on the horizon.

Finally, the proof has been in the pudding with Apple's profits falling in three consecutive quarters on a year-over-year comparison. This isn't to say that Apple isn't raking in large sums of free cash flow, but its glory days of being a growth stock are looking like a distant memory with Tim Cook at the helm.

Stay tuned as we unveil our second-worst CEO and our second-best CEO of the year next week.

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Read/Post Comments (38) | Recommend This Article (10)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On November 29, 2013, at 2:29 PM, gsagi wrote:

    You will get Macaloped for this one

  • Report this Comment On November 29, 2013, at 2:42 PM, halifaxhal wrote:

    If you represent the collective knowledge of the Motley Fool I won't bother reading anything else from you guys. Somebody rein in this clown, please!

  • Report this Comment On November 29, 2013, at 2:55 PM, jeffsilverman22 wrote:

    Dear Motley Fool:

    You can count me as a person who will NEVER click on another Motley Fool article. I can assure you I have clicked on many and watched many a video. That time is over.

    For the last year or perhaps since Steve Jobs passed away, it has become apparent and proven that the "media" writes stories which are not connected to any reality. I have watched as what once were esteemed institutions like the NY Times and The Wall Street Journal print out right nonsense as it relates to Apple. Now I can add Motley Fool to the list.

    Associating Tim Cook with a bad CEO or a list of the worst takes the cake and shows for certain that the writer does not understand the complexity of investing nor does the writer understand Apple's true accomplishments since Tim Cook has been CEO with 2013 possibly being the best year.

    I quote:

    "Finally, the proof has been in the pudding with Apple's profits falling in three consecutive quarters on a year-over-year comparison. This isn't to say that Apple isn't raking in large sums of free cash flow, but its glory days of being a growth stock are looking like a distant memory with Tim Cook at the helm."


    Your analysis is literally sophomoric; you have used one metric and perhaps combined it with another (stock performance) and concluded that Apple's glory days of being a growth stock are behind it. You then double down on your theory that this is because of Tim Cook.

    I will be back when Apple announces earnings for the quarter we are in now and for future quarters to let all Fool readers understand that the editing team at the Motley Fool can not be counted on. In fact, here you have this amazing chance to rise to the top as previously esteemed institutions drop to lower and lower levels of journalism.

    I want to leave you with three facts that are all very recent:

    1, Apple's stock was at 450 on September 16th and closed today at 556; a gain of 24%

    2. IBM says:

    Despite the greater market share held by Android devices, purchases made on iOS devices made up almost 21% of all online sales Thanksgiving, compared to 4.6% for Android devices, according to IBM data. And when Android users did make purchases, they spent 14% less than iOS users, who spent $121.61 on average.

    3. Apple, which released new iPhone 5S and 5C models in September, won 76 percent of Japanese smartphone sales last month, market researcher Kantar Worldpanel ComTech said yesterday.

    Sean; honestly Tim Cook is one of the worst CEO's? Really? I could go on all day but will just say that when you are building 500,000 iPhone 5S's a day or 15 million a month and selling all you can make at fat margins, you can't put worst and CEO in the same sentence.

    Motley Fool; writers are allowed opinions but sophomoricaly developed ones say to the reader that this institution is not to be trusted nor regarded as of quality thinking. Maybe you can all learn a lesson from Tim Cook's leadership, sticking to his knitting by understanding that lowering prices for the sake of market share or short term growth is the biggest mistake a company can make.


    A once loyal reader who will only come back to show Sean and the Motley Fool just how sophomoric their thinking and editing is.


  • Report this Comment On November 29, 2013, at 2:59 PM, skyisfalling wrote:

    This gentleman who has hit the ceiling by calling Mr. Cook ( who has madeApple a value stock) third ranking CEO, has ever dreamed of being anything but a commentator on Motley. It was easier said than done to lead a $200 billion electronic store than leading a less than 100 b organization. Think of being in charge WMT ( the next big organization ) that job may be easier than leading Apple because for Apple it is in charge of selling everything it manufactures. Good luck with the words like "value stock" or : growth stock" , Apple is selling everything it produces not like abc organization. It has to imagine the consumer psychology then it goes to drawing board and the marketing then comes in competitors like Samsung and Google. It is like anything that is easy to say .

  • Report this Comment On November 29, 2013, at 3:17 PM, imvho wrote:

    Everybody agreed that the best is the worst.

    Got it.

  • Report this Comment On November 29, 2013, at 3:19 PM, deanwittig wrote:

    I can understand that maybe you don't think Tim Cook is doing everything you believe he should as Apple CEO. I can understand that you think he is less of a CEO than Steve Jobs. But to try to tell us that he is the 3rd worst CEO of the year is just plain stupid. Some people will write anything to get clicks. I agree with the other commenters above... Why would anyone pay Motley Fool for investment advice when this is the type of expertise you are paying for.

  • Report this Comment On November 29, 2013, at 3:31 PM, whyaduck1128 wrote:

    Tim Cook may or may not be a great CEO. What is indisputable is "the guy after", a job that he voluntarily accepted. Like Phil Bengston succeeding Vince Lombardi or Gene Bartow succeeding John Wooden, there is no way he can win over the True Believers even if he does as well as his illustrious predecessor (or, in the case of Jobs, illustrious AFTER he came back to Apple; there were good and sound reasons he "left" earlier).

    I'm neither a fan of Cook nor a non-fan. For me the proof is in the pudding. Profits are up, sales are up, the stock fell but now is well up from its bottom a while back. Comparing Cook to the inept Heins or the self-serving McClendon is absurd. So Cook hasn't presided over any "earth-shaking" introductions YET; few CEOs ever have. That does not make him one of the worst CEOs out there.

    You're faulting Cook for not being Jobs. Well, guess what? NO ONE IS EVER GOING TO BE STEVE JOBS, good or bad. Deal with it.

    I've lost a little bit of time reading this alleged article and commenting on it, but it's a rare case of time wasted that can be regained, in that I now know of ONE, so far only one, "TMF", whose screeds I can safely ignore in the future.

  • Report this Comment On November 29, 2013, at 3:38 PM, fauxscot wrote:


    This article sucks like a Hoover with a new bag.

    So, Mr. Fool.... what have YOU done?

    A: Not much.

    You put cook and the idiots at Blackberry in the same pile?

    Which of these things is not like the other?

    Really, this one may be in contention for the worst article I've read this year, and the year is far from young.

  • Report this Comment On November 29, 2013, at 3:40 PM, fauxscot wrote:

    Note to self: Sean Williams to ignore pile. and -20 points to Motley Fool.

  • Report this Comment On November 29, 2013, at 3:44 PM, abshelby wrote:

    The comments above say it all for me also. This is a classic example of the amazing poor quality of recent Fool articles. If this is what the Motley Fool classifies as "analysis", my yearly dues have been a real waste of funds. I was a great fan of Steve Jobs, but it takes a real distortion of reality to fail to recognize the long term value that Tim Cook has brought to Apple. Perhaps Sean needs to go back to a concentration on the "health care sector".

  • Report this Comment On November 29, 2013, at 3:44 PM, Zach2258 wrote:

    Where are all the supporters of all who agree with Cook being the "third worse CEO"? Why aren't they rallying in support of the writer's, who shall remain nameless forever, theory? Talk about jumping the shark!!

  • Report this Comment On November 29, 2013, at 3:52 PM, Mathman6577 wrote:

    I haven't seen any Apple bashing for awhile. The left-wing and unions have been busy bashing Wal-Mart and McDonalds for some time for their "unfair" labor practices but I can see we are back to it.

    I can't wait until the 1st and 2nd worst CEO's come out -- my guess they will be from the "evil" oil sector (probably XOM and CVX).

    And then there will be the "best" CEO's -- my guess is they will come from the ranks of the Obama cronies....probably from Amazon and Costco.

  • Report this Comment On November 29, 2013, at 4:09 PM, bobmugge1960 wrote:

    Well, this type of journalism is why I dropped my 3 different subscriptions of the Fool. Fact is this is sensationalism, shock dj type of reporting. There is no validity at all. Stocks are all cyclical. All of them. Nothing goes up forever and that is a fact. Saying Apple does not innovate like Samsung is hilarious. No company comes out with a revolutionary product EVERY year. Think about it. The only thing Apple has rolled out really are a few things. Ipods, Ipads, iPhones. All over a period of 6 or 7 years. They have been improved upon and modified but that is it. They went many years without rolling out a game changer. Cook said we have stuff in the pipeline. It is not ready yet. Don't bet against apple. For those who did bet against apple since he made that statement. They are losing money big time. The fact is Apple is going to blow away all quarters of all companies this quarter. iPad is to tablets what Coke is to cola. I bought products from Samsung and Android to compare with ipad. I compared my oldest ipad to the newer Samsung. Not even close. Apple is a better product with an older model. Cook has done a good job considering the MM manipulation of the stock price. Again, you lost me as a client, this is very Crameresque reporting.

  • Report this Comment On November 29, 2013, at 4:09 PM, bruinwriter78 wrote:

    Regarding to the author's arguments that Samsung has overtaken Apple.

    1) If you put even the smallest amount of effort into your research, you would find that Samsung overstated its revenues and net income by over 22% (see their 2012 Audited Income Statement).

    2) From that article on the JD Powers rankings: "Apple beat Samsung in four of these categories, with cost being Samsung's only advantage." We don't know exactly how they were able to turn those results into a win for Samsung, but I think this says more about a problem with JD Powers than Apple.

    3) Samsung has already been fined for making fake posts about their products on social media networks. Combined with their lack of honesty about their earnings and their lack of transparency regarding sales (vs sending product to distributors), it's hard to make the case that the financial media is reporting accurately.

    Finally, let's talk about real world, measurable metrics.

    1) Jeff already referred to story released by IBM tracking online sales that shows over a 4 to 1 margin in spending by iOS users compared to their Android counterparts, even thought there are over 6 times as many Android users as iOS users.

    2) Shouldn't we add other metrics like the tech survey showing that 4 times as many Android user want to switch over to Apple compared to the other way around?

    3) According to a Consumer Intelligence Research Partney survey, "Among buyers who switched brands, Apple took three times as many from Samsung (33%) as Samsung took from Apple (11%)"

    One last thing to consider in Tim Cook's results as CEO is the Apple product cycle.

    Steve Jobs introduced the iPod in 2001 and the iPhone in 2007. It took six years to revolutionize the smart phone. iPad came out in 2010, but it leveraged all the technology used in the iPhone. Why is Cook being hammered for not introducing the next revolutionary product in a three year time frame?

  • Report this Comment On November 29, 2013, at 4:26 PM, JaredPorter wrote:

    Personally, I would rank Tim Cook as one of the very BEST CEO's of the year for having to put up with 12 months of total demeaning, disparaging, unwarranted, whore-hit, baseless articles, masquerading as "reporting" from absurdly clueless, faceless pundits like Mr. Williams. Keeping a high-profile company with 100,000 employees together and growing after the shocking death of such an iconic tech-company founder such as Steve Jobs about whom movies are made, books are written, wreathes are placed in front of stores around the world, is quite an act to have to follow. Thank you, all Apple employees, for your loyalty to Tim and for forging ahead with Apple's core values and visions as best exemplified by Tim's brave leadership. I can't wait to see Jeff Silverman's next comment on this site, and thank you Jeff for your comments today.

  • Report this Comment On November 29, 2013, at 4:51 PM, Cepugh927 wrote:

    It's a free country and you can write anything you want. I understand that you are operating in a competitive environment, just as Apple is.

    But it seems pretty obvious that the theme of your story is designed primarily to draw clicks and attention, as opposed to arising from any sound analysis or comparison of CEO Cook to other company CEOs. Put differently, it's a cheap shot designed to draw attention to your service. I think you will succeed in that regard in the short-term, but this kind of article will not help you build value or earn the respect of thoughtful readers.

    Apple and Cook aren't perfect, of course. They stumbled with Apple Maps and they have delayed too long in marketing the larger smartphone screen that appears to be so much in demand, especially in Asia. But they consistently produce useful, high-quality, and many would say - beautiful - products that many millions of people here and around the world delight in owning and are willing to pay top dollar to own.

    I think Cook has done a good job. Apple's products this holiday season are better than ever, from smartphones to tablets to laptops to desktops, and have generally received high praise from reviewers. Customer satisfaction remains very high and Apple is consistently the most, or one of the most, admired companies in the world. The company appears to be headed towards its highest quarterly revenue ever and it has managed to maintain reasonable margins despite increasing and aggressive competition from very strong companies, notably Google and Samsung.

    I think Cook deserves credit for successfully steering the company through a difficult transition following the death of its iconic founder. It was a great company under Steve Jobs, and I think most people believe, correctly, that it remains a great company that operates at a very high level under Tim Cook. Under the circumstances, to call Tim Cook the third worst CEO is just…well... "Foolish."

    You would do well to follow Apple's example, IMO: set and maintain a high standard of excellence year-in and year-out, hire top-flight people, and consistently produce products that create real value for your readers. Today's article, with its faux designation on your worst CEO list, to me makes you seem more like just a publicity hound, and not a company seeking to build and provide real value and guidance to readers seeking sound advice on money and investments.

    So I think it would be wise for you to pay more attention to your long-term credibility, as Apple continues to do under Tim Cook, and less attention to the short-term notoriety that will result from a cheap shot like this one.

  • Report this Comment On November 29, 2013, at 5:02 PM, phileo72 wrote:

    wow, I'm generally loath to put up snarky replies to any MF contributors...heck, writing isn't as easy as it looks.

    but this...this is pathetic drivel, pure and simple and should have never made it past editors.

  • Report this Comment On November 29, 2013, at 5:37 PM, gametv wrote:

    really? sales of the 5S and ipad air going to set records. the reason that cook is harvesting the ipad and iphone revenues is that there is a huge future potential (which will become apparent over the next year). apple is buying up some very key companies and set for a huge 2014. cook may not be as visionary as jobs, but he is a very effective manager and is nowhere near the worst ceo - how about Sean Williams, the third worst business columnist on the internet? anyone second my motion to elect you?

  • Report this Comment On November 29, 2013, at 6:18 PM, rskdsk wrote:

    Count me as someone that will not be reading your garbage anymore

  • Report this Comment On November 29, 2013, at 7:26 PM, richpmd wrote:

    Disgracefully inane article!!

  • Report this Comment On November 29, 2013, at 7:52 PM, christianhgross wrote:

    I agree with this article and I have written about why as well:

    The real problem and the article points it out is that Apple is not innovating anymore. Where is AppleTV? Where is the SmartWatch? And instead they have been creating problems; maps, and Mavericks where quality was not up to snuff.

    Take the Maps clustereff. Why on earth Apple did not buy TomTom is beyond me. They have more than enough money and this would have solved some of their problems.

    What folks are ignoring, and is that yes Apple is selling more than they have before. HOWEVER, the market is growing even faster. This means that they are losing market share!

    The fact that Apple users are buying more than Android is missing a very important aspect. Namely that the market is being downsized. Microsoft made a killing in the PC market because their devices (though inferior at the time) sold more often at a cheaper price. So who won the market folks? Sure as heck was not Apple, nor Sun, nor DEC, nor HP, nor anybody else. Microsoft beat and decimated its competition. You can argue unfairly, but they did it through price!

  • Report this Comment On November 29, 2013, at 7:57 PM, christianhgross wrote:


    You said, "I want to leave you with three facts that are all very recent:

    1, Apple's stock was at 450 on September 16th and closed today at 556; a gain of 24%"

    Hey I will do one better. Compare the performance of the S&P vs Apple the day that Steve Jobs died. Ooopsie... S&P outperformed Apple. So if you would like to argue numbers, please argue that number.

    FACT, he is underperforming the S&P.

  • Report this Comment On November 29, 2013, at 10:04 PM, JSergeant wrote:


    You and TMF should be embarrassed at publishing this. This almost reads like one of the forum posts where someone is trashing TMF because a stock price has gone down. I don't need to rehash the arguments because others have done it very well in the responses above. There are many candidates for worst CEO of the year, but Tim Cook should not be one of them.

    John Sergeant

    Stock Advisor AAPL ticker guide

  • Report this Comment On November 29, 2013, at 10:30 PM, RxPro wrote:

    Wow harsh comments here. I have to agree that Tim Cook is definitely disappointing (remember that prerecorded video played at their iphone launch press event in china?) but I'm not sure he is one of the worst... yet at least.

    How about you just get it over with and make your next article about Jamie Dimon so we can all agree with you :)

  • Report this Comment On November 29, 2013, at 11:23 PM, Mathman6577 wrote:
  • Report this Comment On November 30, 2013, at 12:11 AM, adam222 wrote:

    a great article, speaks the true feeling of many investors.

    Dr. Nisa Khan wrote that " while investors strut and fret over their favorite stock price's stagnation, dominant companies as large Aaple and Samsang are smart to stay hungry to only maintain their profit , making stock price appreciation , a distanr subsidiary issue."

    Last year, when the stock prices of Aaple , Google and Priceline were all quite closed to each other, many analysts were tried to predict which company will be the first to reach $ 1000. Google and Priceline are all surpassing the $ 1000 mark now. while Aaple had retreated from the high of $ 700 and not even worth 1/2 of the stock price of Priceline now.

    For Aaple to be trading at the p/e of 13, is a clear indication that the market does not have any faith in Aaple's management.

    We hope that Mr. Cook hears the voices of the people and become the Best CEO.

    Keep the Aaple growing !!!!!!

  • Report this Comment On November 30, 2013, at 2:30 AM, Gyre07 wrote:

    Tim Cook may be good at numbers, but I agree with the author. He's blowing up 'the brand' like there's no tomorrow. 'No brand' and Apple will no longer have the perceived Apple quality edge that justified the premium prices that it's products have always been able to command from a select group of consumers. Then there's that pesky competition to consider. Microsoft may be hopeless, but Samsung isn't. Nope. I think Apple's day is done for awhile and Tim Cook's the reason.

  • Report this Comment On November 30, 2013, at 8:21 AM, NailThatJello wrote:

    Thanks Fools for putting forward provocative viewpoints instead of just echoing the crowd.

    While I would disagree that Tim's as bad as this sounds he has certainly disappointed investors so far. His game is still young, only two years old, but he didn't start from scratch. Quite the opposite - he took over the mother of all juggernauts and yet somehow managed to stall its growth.

    He made it worse by promising "blow-away" innovation but not delivering. If instead he had honestly dampened expectations for a period of consolidation - cleaning up the urgent matters that Steve Jobs had neglected - the market would not have been so disappointed.

  • Report this Comment On November 30, 2013, at 9:22 AM, Mathman6577 wrote:

    Here is an article that actually provides some perspective on Apple:

  • Report this Comment On November 30, 2013, at 4:19 PM, Mathman6577 wrote:

    iOS blowing Android away on Black Thurs/Friday:

  • Report this Comment On November 30, 2013, at 4:43 PM, Gigglybeast wrote:

    This is honestly the dumbest thing I've read. You've got to be a fool if you take any advice from these guys. Certainly you can try and argue that Mr. Cook could have done some things differently, but declaring him the 3rd worse CEO, makes your publication laughable. I think I'll avoid the motley fool going forward, unless I'm in the mood for a good laugh at stupid.

  • Report this Comment On November 30, 2013, at 8:10 PM, TMFEnochRoot wrote:

    <<I reached out to as many of my Motley Fool colleagues as possible and aggregated their answers into one list. >>

    Really? I must have missed the email. Did you reach out to any of the advisors or analysts in Premium Services?

    FTR, I think calling Cook just a guy who "moves money around" is pretty far off the mark.

  • Report this Comment On December 01, 2013, at 1:00 AM, buklover0 wrote:

    I feel so bad that I have been reading the articles from TMF so years. Every time I told myself maybe I can read some good ones and now I have to say good-bye to TMF for good. A bunch of fools that either echo others or make some outrageous and laughable logic reasoning... look at the bright side - I can get to walk my dogs more often now. I am out of here and never come back.

  • Report this Comment On December 02, 2013, at 9:45 AM, TMFNewCow wrote:

    @TMFEnochRoot, I also must have missed the email too and strongly disagree with this article.

  • Report this Comment On December 09, 2013, at 8:26 AM, convexvalue wrote:

    People defend Apple like it's their religion in here. If you wanna become a better investor, you should learn to read and actively seek articles and opinions that go contrary to your investment thesis/ideas.

    Chill out guys!

  • Report this Comment On December 09, 2013, at 8:45 AM, Mathman6577 wrote:

    @Convexvalue: The issue is whether the article is analysis in the first place, not whether it criticizes Apple.

  • Report this Comment On December 12, 2013, at 1:17 PM, TMFDiogenes wrote:

    I don't recall getting an email either....

  • Report this Comment On December 14, 2013, at 11:29 AM, bpfasshi wrote:

    Out of the thousands of publicly traded companies I can't understand how Tim Cook is the 3rd worst. Think of all the companies that went bankrupt and lost of their investors money. Wouldn't they be worse then Tim Cook. How does the Motley fool define worst? If you don't reinvent the wheel, then you are a bad CEO? Ridiculous. How about TMF provide the criteria they used to determine the best CEO and worst CEO. TMF likes to use facts, so lets see the criteria used and the facts that support it. I agree with many of the posters about the sensationalism of article. I for one have refused to click on any more Buffet articles, or articles with videos.

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