The market isn't necessarily buzzing about Netflix's (NASDAQ: NFLX ) new season of Lilyhammer. The entire second season of the show about a mobster sent to Norway as part of the federal witness protection program will be available through the streaming service on Friday.
As far as Netflix's original content goes, the show may not seem to have the same kind of appeal as House of Cards, Orange Is the New Black, and the fourth season of Arrested Development. However, this will also be the first time that Netflix introduces the second season of an original show. We're still two months away from the second run of House of Cards.
As Fool contributor Rick Munarriz explains in this video, Netflix is pretty good at building audiences between seasons. All one has to do is take a look at the success that AMC Networks (NASDAQ: AMCX ) has had with Breaking Bad, Walking Dead, and Mad Men. All three shows experienced huge ratings increases after AMC began making earlier seasons available through Netflix.
Netflix knows what it's doing.
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