Activision Blizzard Is No. 1 -- Again

This was supposed to be a painful year for Activision Blizzard (NASDAQ: ATVI  ) . Two of its tentpole franchises are under direct attack, while its World of Warcraft cash cow continues to age. But things have been going just fine for this dominant game publisher.

In the video below, Fool contributor Demitrios Kalogeropoulos discusses the latest video game sales data from research firm NPD. The figures show that, despite Electronic Arts' (NASDAQ: EA  ) best efforts with Battlefield 4, Call of Duty remains the top shooter franchise across all platforms in November. And Disney's (NYSE: DIS  ) massive challenge to the Skylanders brand appears to have come up short as well, leaving Activision's leadership position intact heading into a new year and a new generation of consoles.

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  • Report this Comment On December 18, 2013, at 9:37 AM, PrincetonAtty44 wrote:

    While I agree Activision Blizzard leads the industry much of its success is driven by the MMORPG (Massive Multiplayer Online Role Playing Games) technology. Plainly speaking this critical technology amounts to having several online players waiting in a virtual room to play in a 3D World environment online. This core technology was patented by Worlds, Inc. WDDD. Activision Blizzard and Worlds are locked in a Patent Infringement action iniated by Worlds in Federal District Court Massachusetts. Activision has taken the position that there are errors in the Priority Date of the critical patent and has filed a Motion for Summary Judgment to have the impending Markman Hearing thrown out. Meanwhile the United States Patent and Trade Office has validated the same patent less than 2 months prior to Activsions action. Activision's Lead Counsel in the video tapped hearing (available now as part of the USPTO's video pilot program) stated Billions are at stake with this decision. Most would discard this as trivial, however ATVI retailiated weeks before the same hearing to file a patent infringement lawsuit against Worlds for entitled "Climability: property for objects in 3-D virtual environments. Clearly their is concern here as ATVI's infringement could amount to billions. Nowhere in any SEC filing on behalf of ATVI does this information exist. Fool investors need to be aware of this when they make an informed decision concerning Activision Blizzard.

  • Report this Comment On December 19, 2013, at 1:45 PM, speculawyer wrote:

    You've lowered the bar by comparing ATVI against its incompetent competitor EA. Try comparing ATVI against last year's ATVI and you'll see CoD sales are down, Skylander ASPs are down, WoW subs are down, etc.

  • Report this Comment On December 19, 2013, at 2:45 PM, TMFSigma wrote:

    Hi @speculawyer, CoD was the top selling video game last month and ATVI's Skylanders game finished ahead of Infinity too. I think you're probably right that both brands are selling behind what they did last year, but the console changeover has something to do with that shortfall and it's probably affecting everyone in the industry.




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