In the entertainment industry news comes out fast and furious and sometimes the importance and impact of some of those developments gets lost in the shuffle. Here's a look at three of the top entertainment industry stories from the past week that you may have missed and why they are worth a second look.
NPD issues new study; networks refute
The NPD group (formally National Purchase Diary) this week released a new study indicating that over the past two years, the rise of streaming services like Netflix, Hulu Plus, and Amazon Prime video may have had an impact on the subscription rates of customers to premium channels such as Showtime, HBO, and Starz. If true, that would make "cord-cutting" an even larger threat to traditional media and show that the streaming services have begun to eat away at the premium market.
Of course, that's only IF it was true.
Shortly after the NPD released the report, Showtime was the first to challenge the findings with ones of its own showing the REVERSE was true. Instead of the main premium channels losing subscribers, they actually saw gains. In response the NPD quickly issued a statement saying that after further review, "there is data supporting the conclusion that individual subscribers are either subscribing to more channels, or adding channels over time."
Impact on business:
This is a big deal for two reasons. One the NPD is a highly respected group and a number of marketing and PR campaigns are crafted around their numbers. It's not like them to be wrong and gives the organization a bit of a black eye. Second, the study actually pokes a hole in the "cord-cutting" theory that many Americans are now more likely to ditch traditional TV for streaming online options.
Most of the counter arguments to this point have really relied on the small sampling of the population that actually has made the switch, but for Showtime and the other premium channels to come forward and have proof they are not affected gives traditional media a huge boost. Premium content obviously costs more than basic cable, so if people are still willing to add both to their monthly spending, there's reason to believe people are interested in paying for additional options and not choosing one over the other. The battle for your money just got a lot more interesting.
ABC orders drama from American Hustle director David O. Russell
Company affected the most: ABC (a subsidiary of Disney (NYSE: DIS ) )
While it may not be taking a hatchet to pilot season like Fox, ABC this week did bypass the pilot process and give a straight-to-series order to a new drama from Academy Award-nominated director David O. Russell and screenwriter Susannah Grant. As first reported by Deadline.com, the untitled drama would focus on the upstairs/downstairs (i.e., members and staff) of an elite country club. Russell will helm the pilot off a script he co-wrote with Grant.
Impact on business:
Russell has been nominated three times for Best Director at the Oscars, including back-to-back nominations last year and this year. Furthermore, his cast for each of those films (Silver Linings Playbook and American Hustle) has had a presence in the four main acting categories, an extremely rare feat. Now take that resume and transfer it to network TV and you can see why this is a big deal for any network, let alone ABC, which could really use a shiny new drama.
Remember, this isn't a pilot; it's a straight-to-series order meaning you will see this show on ABC's 2014-2015 lineup, and that gives the company a huge advantage with advertisers. Russell's partner is also a big get as Grant wrote the Oscar-nominated screenplay for Erin Brockovich and previously served as an executive producer on Party of Five and A Gifted Man.
Ellen Pompeo & Patrick Dempsey re-sign with 'Grey's Anatomy'
Company affected the most: ABC
ABC announced on Thursday "Grey's Anatomy" stars Ellen Pompeo and Patrick Dempsey have each signed a new two-year deal to continue with the hospital drama. The pair, who play a husband and wife on the show, are arguably its two biggest stars, with Pompeo also being the title character.
Impact on business:
On paper this is nothing more than a deal between a TV series and its two leads, but it's actually so much more than that as it creates a ripple effect throughout the network. The signing allows ABC to confidently renew the drama and not worry about audience erosion should the popular pair decide to move on. "Grey's" remains a network staple and still draws a healthy audience that helps anchor the network's Thursday night lineup. However it has seen a number of its original cast members depart over the years and is gearing up for Sandra Oh's departure at season end.
The network had feared Pompeo and Dempsey might follow her lead, especially after Dempsey made a few intriguing comments last summer that indicated he may be ready to walk away from the show that helped make him a household name. The loss of all three actors would have forced ABC to decide if it was really comfortable going the ER route and relying on new characters to carry the show.
Series creator Shondra Rhimes had already planted the seeds for that scenario last year by introducing a new group of faces to the ensemble, the majority of whom were promoted this season to series regulars. ABC will now look to secure Justin Chambers, James Pickens Jr., and Chandra Wilson who have also been on the show since episode one.
The next step
Want to figure out how to profit on business analysis like this? The key is to learn how to turn business insights into portfolio gold by taking your first steps as an investor. Those who wait on the sidelines are missing out on huge gains and putting their financial futures in jeopardy. In our brand-new special report, "Your Essential Guide to Start Investing Today," The Motley Fool's personal-finance experts show you what you need to get started, and even gives you access to some stocks to buy first. Click here to get your copy today -- it's absolutely free.