Chipotle Adds Yuks to the Menu

Chipotle introduces its first foray in original programming.

Jan 28, 2014 at 2:10PM

Source: Chipotle.

Chipotle Mexican Grill (NYSE:CMG) isn't the first name you think of when talking situation comedies, but the fast-growing burrito roller is about to go Hollywood. The 1,553-unit fast-casual chain is bankrolling Farmed and Dangerous, a dark industrial comedy series about the evils of extreme animal-raising practices. 

There are four episodes in the initial season, detailing the shenanigans at a fictional industrial giant called Animoil that introduces a petroleum-based animal feed called PetroPellet. The downside to the feed is that cows sometimes blow up.

Yes, it's a dark comedy. The series will initially air on Hulu and Hulu Plus starting on Feb. 17. Unlike Netflix (NASDAQ:NFLX), which has taken a binge-viewing approach by making entire seasons of original content available at one time, these episodes will be spaced out. New episodes will be introduced weekly on Mondays.

Netflix has made it trendy for original content to gravitate to online services, bypassing finicky cable networks with limited slots. Rolling out on a video service is more prestigious than limiting a production to being merely a Web series. 

What does Chipotle stand to gain here? It's worth noting that the show won't feature any explicit Chipotle branding. The eatery is listed as its producer -- this is "an original Chipotle series" -- but it's not as if the company will dump product placements into the piece. This is just a clever way to get its "food with integrity" mantra more exposure.

This won't be the first time that an eatery throws its name behind a series. Nation's Restaurant News pointed out that KFC, Denny's, and Subway have all recently rolled out TV shows or online series. It's an investment in marketing. 

Under a best-case scenario, the show's a hit and Chipotle enjoys the viral nature of folks spreading Hulu links across social media sites. Hulu isn't going to be as magnetic as Netflix -- where an Inside Chipotle mini-documentary is listed as one of the more popular streams -- but only because Hulu hasn't established itself as a hub for award-winning original content the way that Netflix has since last year.

Under a worst-case scenario, Chipotle gets back to making burritos and leaves the satire to the professionals. Either way, Chipotle's going to be in a good place.

Another way to get farmed and dangerous: Harvest high-yielding stocks
One of the dirty secrets that few finance professionals will openly admit is the fact that dividend stocks as a group handily outperform their non-dividend paying brethren. The reasons for this are too numerous to list here, but you can rest assured that it's true. However, knowing this is only half the battle. The other half is identifying which dividend stocks in particular are the best. With this in mind, our top analysts put together a free list of nine high-yielding stocks that should be in every income investor's portfolio. To learn the identity of these stocks instantly and for free, all you have to do is click here now.


Longtime Fool contributor Rick Munarriz owns shares of Netflix. The Motley Fool recommends Chipotle Mexican Grill and Netflix. The Motley Fool owns shares of Chipotle Mexican Grill and Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Money to your ears - A great FREE investing resource for you

The best way to get your regular dose of market and money insights is our suite of free podcasts ... what we like to think of as “binge-worthy finance.”

Feb 1, 2016 at 5:03PM

Whether we're in the midst of earnings season or riding out the market's lulls, you want to know the best strategies for your money.

And you'll want to go beyond the hype of screaming TV personalities, fear-mongering ads, and "analysis" from people who might have your email address ... but no track record of success.

In short, you want a voice of reason you can count on.

A 2015 Business Insider article titled, "11 websites to bookmark if you want to get rich," rated The Motley Fool as the #1 place online to get smarter about investing.

And one of the easiest, most enjoyable, most valuable ways to get your regular dose of market and money insights is our suite of free podcasts ... what we like to think of as "binge-worthy finance."

Whether you make it part of your daily commute or you save up and listen to a handful of episodes for your 50-mile bike rides or long soaks in a bubble bath (or both!), the podcasts make sense of your money.

And unlike so many who want to make the subjects of personal finance and investing complicated and scary, our podcasts are clear, insightful, and (yes, it's true) fun.

Our free suite of podcasts

Motley Fool Money features a team of our analysts discussing the week's top business and investing stories, interviews, and an inside look at the stocks on our radar. The show is also heard weekly on dozens of radio stations across the country.

The hosts of Motley Fool Answers challenge the conventional wisdom on life's biggest financial issues to reveal what you really need to know to make smart money moves.

David Gardner, co-founder of The Motley Fool, is among the most respected and trusted sources on investing. And he's the host of Rule Breaker Investing, in which he shares his insights into today's most innovative and disruptive companies ... and how to profit from them.

Market Foolery is our daily look at stocks in the news, as well as the top business and investing stories.

And Industry Focus offers a deeper dive into a specific industry and the stories making headlines. Healthcare, technology, energy, consumer goods, and other industries take turns in the spotlight.

They're all informative, entertaining, and eminently listenable. Rule Breaker Investing and Answers are timeless, so it's worth going back to and listening from the very start; the other three are focused more on today's events, so listen to the most recent first.

All are available for free at

If you're looking for a friendly voice ... with great advice on how to make the most of your money ... from a business with a lengthy track record of success ... in clear, compelling language ... I encourage you to give a listen to our free podcasts.

Head to, give them a spin, and you can subscribe there (at iTunes, Stitcher, or our other partners) if you want to receive them regularly.

It's money to your ears.


Compare Brokers