Is LG's Curved Smartphone Still Too Expensive?

LG's G Flex Smartphone will soon be available at three mobile carriers in the U.S. at a lower-than-expected price. But is it still too expensive?

Jan 30, 2014 at 11:30AM

LG Display, AT&T, Sprint, T-Mobile U.S., Apple

Source: LG Display.

When LG (NYSE:LPL) originally announced it had struck a deal to bring its curved G Flex smartphone to the U.S. through AT&T (NYSE:T)Sprint (NYSE:S), and T-Mobile U.S. (NASDAQ:TMUS), it remained unclear whether cost would be an obstacle to mass adoption.

After all, as the Fool's Steve Symington pointed out at the time, the G Flex was already selling for $900 overseas, so it appeared unlikely that U.S. mobile carrier subsidies would be able to put a meaningful dent in the already steep price.

As it turns out, all three carriers have officially assigned sub-$700 retail prices to LG's innovative smartphone, and both Sprint and AT&T are offering the G Flex at $299 with a two-year contract. And while "uncarrier" T-Mobile is asking customers to make two years of monthly payments to cover the full price, it's at least throwing in six free month's of Netflix to sweeten the deal.

But while the G Flex's lower-than-expected price will certainly make consumers think harder about taking the plunge, Steve asserts in the video below it still won't be enough to put a big dent in the smartphone empires of LG's competitors.

What do you think? Is the G Flex still too expensive? Check out the video to get Steve's full take, then let us know in the comments section below.

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Steve Symington owns shares of Apple. The Motley Fool recommends Apple and Netflix. The Motley Fool owns shares of Apple and Netflix. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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