Video: Ford's 2015 F-150 Revealed!

Ford's Joe Hinrichs unveiled the all-new 2015 F-150 at a dramatic media-only event in Detroit earlier this month. The Motley Fool was there, and we got it all on video. Photo credit: Ford Motor Co.

When an automaker like Ford  (NYSE: F  ) introduces a product like the all-new 2015 F-150 pickup to the media, it doesn't just pull a sheet off the truck and say, "Here it is, guys!"

In fact, earlier this month, Ford took over Joe Louis Arena -- home of the Detroit Red Wings -- to unveil its new pickups with an elaborate, big-budget presentation that kicked off two days of media events at the North American International Auto Show.

We (The Motley Fool's John Rosevear and Rex Moore) were there when it happened, and we can tell you that it was a very impressive event. Not so much for the theatrics of the truck's unveiling, but because Ford managed to present a complete state-of-the-company update in less than half an hour.

But that doesn't mean that the unveiling itself wasn't pretty cool. In the short video below, you can come behind the scenes with us to see just how it happened. After Ford's top brass -- Executive Chairman Bill Ford, CEO Alan Mulally, and COO Mark Fields -- gave their presentations, Ford North America chief Joe Hinrichs took the stage to roll out Ford's all-new pickup.

Hinrichs spoke a bit about the F-150's importance to Ford, and then -- well, we won't give away the surprise. Watch the video and see for yourself -- it was quite the show.

Enjoy this inside look at a major automaker's big-budget press reveal of a key product. And after you've seen it unfold, scroll down to leave a comment and share your thoughts.

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Read/Post Comments (5) | Recommend This Article (19)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On January 31, 2014, at 4:57 PM, Rolland wrote:

    Quite a wind bag. One Chevy please.

  • Report this Comment On January 31, 2014, at 5:03 PM, ScamuelJones wrote:

    Fords are nothing but pieces of junk now--cars and trucks. I've had 14 of them in my lifetime, and the last one is nothing but junk and inferior to the old Yugos! It had to be repainted after five years because of a poor paint job, and I have already spent over $1000 on three other separate repairs for it with just 70K miles! If you want a decent car, look elsewhere besides a Ford or a Ford product such as a Lincoln, etc. ALL JUNK!

  • Report this Comment On January 31, 2014, at 7:11 PM, ALBERT22 wrote:

    I do not think the added cost of the vehicle and the increased expense in repair would be worth the extra 5mpg you nwould gain

  • Report this Comment On January 31, 2014, at 11:38 PM, allonsy wrote:

    According to a recent survey by one of those survey takers, Ford has the highest number of return buyers of any manufacturer! Sorry Yugo...

  • Report this Comment On February 01, 2014, at 2:36 PM, Jason87467 wrote:

    Ford thinks they have the best truck, so why are they rated third by Consumer Reports. GM is rated first with Consumer Reports, and has also won the 2014 North American Truck of the year but you never see them brag about it like Ford does. Also, it's not true they've outsold all other trucks for decades. GM has two trucks, and they are both GM. If you are going to say Ford, then you have to say GM. That means you have to count the GMC's and the Chevys.

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