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This Week's 5 Smartest Stock Moves

If you're feeling good about the market, you're not alone. Take my hand as we go over some of this week's more uplifting headlines.

1. Facebook scores a viral hit on its birthday
It's been 10 years since Mark Zuckerberg launched Facebook (NASDAQ: FB  ) out of his Harvard dorm room, and the leading social-networking site decided to share the love by rolling out a feature allowing users to create a one-minute video that draws from their first uploads to the site and follows that with their most popular status updates and shared photos.

Yes, Facebook was overcome with folks sharing their personal clips. It may have gotten annoying to some. However, it encouraged engagement with the site, reminding users of all that they have shared on Facebook over the years.

Given the stock's run since bottoming out in the teens a few months after 2012's IPO, I'm sure more than a few investors that passed on buying Facebook wish they could travel back in time to remedy the oversight.

2. 2 billion reasons to like Netflix
Speaking of Facebook, Netflix (NASDAQ: NFLX  ) CEO Reed Hastings once again took to the site to reveal that Netflix crossed another meaty milestone:

Icicles threaten
screen glows my favorite shows
two billion hours wow

The quality of the haiku is iffy, but the revelation that Netflix is now serving 2 billion hours of content a month is huge.

Hastings had taken to Facebook to announce that Netflix was delivering a billion hours a month of content two summers ago, and it's worth pointing out that usage is growing faster than users. In other words, Netflix is getting stickier with every passing quarter.

3. Kors of action
Once again, Michael Kors (NYSE: KORS  ) has set itself apart as the leader in luxury handbags. The high-end fashion icon sold plenty of purses, apparel, and accessories bearing the "MK" logo during the holidays. Sales soared 59% for the quarter. Analysts were only banking on a 35% advance. Profitability climbed even higher, making this another huge beat.

Then again, Michael Kors' landing ahead of the pros should come as no surprise for investors. Michael Kors has consistently trounced expectations every quarter since going public at $20 in late 2011. Wall Street's scrambling to jack up its near-term forecasts, but it won't be a shock when the same scene repeats itself in three months.

4. Green Mountain to deal in Coke
Shares of Green Mountain Coffee Roasters (NASDAQ: GMCR  ) soared on Thursday after the company announced that Coca-Cola was taking a 10% stake in the company and will collaborate in transforming its global brands into flavors for the forthcoming Keurig Cold platform.

The deal comes at a convenient time, as revenue growth in the latest quarter had slowed to just 4%. Earnings grew considerably faster as margins widened given the low cost of coffee, but that's going to be a challenge this year, as coffee beans have soared in value in recent weeks.

At the end of the day, Green Mountain receives the validation of Coke's $1.25 billion investment, as well as the strongest possible partner to roll out its maker of cold beverages.

5. Amazon rekindles the pilot light  (NASDAQ: AMZN  ) is hungry for more original content. The leading online retailer is beefing up its Prime Instant Video platform by once again offering several pilots for viewers to watch. The ones generating the most views and favorable reviews will get turned into entire seasons, as happened last year with shows including Alpha House and Betas.

It's an interesting strategy and one that generates some buzz. Amazon is making 10 comedies, dramas, and kids shows available as pilots, and while none of the shows may challenge Netflix's House of Cards or Orange is the New Black, it's a smart way to get noticed at a time when streaming video is more popular than ever.  

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Rick Munarriz

Rick has been writing for Motley Fool since 1995 where he's a Consumer and Tech Stocks Specialist. Yes, that's a long time. He's been an analyst for Motley Fool Rule Breakers and a portfolio lead analyst for Motley Fool Supernova since each newsletter service's inception. He earned his BBA and MBA from the University of Miami, and he now lives a block from his alma mater.

Today's Market

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S&P 500 1,948.86 35.01 1.83%
NASD 4,749.98 113.87 2.46%

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