‘Arrow’ Creators Take Another Big Step in Developing the Franchise

As the team prepares to take on the Clock King, a Fool explains how the show’s creators are developing the franchise -- and setting it apart from “Marvel’s Agents of S.H.I.E.L.D.”

Feb 26, 2014 at 2:10PM

When Arrow returns from hiatus tonight, fans will not only see the titular character square off against the Clock King. We'll also see the extended team taking practice in the "Arrow Lair," says co-creator Marc Guggenheim in the "producer's preview" below.

Co-creator Marc Guggenheim introduces episode 214, "Time of Death." Sources: The CW/YouTube.

I wasn't exactly pleased to hear that. The "Arrow Lair?" That sounds far too much like history most comics fans would like to forget. Fortunately, Arrow's creators are not only aware of this, but they're also developing the franchise in a manner much different than Walt Disney (NYSE:DIS) is pursuing with the superhero-light Marvel's Agents of S.H.I.E.L.D.

A brief history of the metamorphosis of a comic book hero
More on the differences in a minute. First, let's review where we've been, and why the mere mention of the phrase "Arrow Lair" sent my fanboy side into a tizzy.

At one time, DC Comics pitched Green Arrow -- the character upon which Arrow is based -- as a swashbuckler who was like Batman in almost every respect. That character, who first appeared in November 1941 in the pages of "More Fun Comics" #73, went on to:

  • Operate out of an "Arrow Cave."

  • Use an "Arrow-Car" and "Arrow-Plane" to get from place to place.

  • Respond to an "Arrow-Signal" in times of danger.

  • And take a ward, "Speedy," as a partner in crime fighting.

They even shared a similar civilian lifestyle. What billionaire playboy Bruce Wayne was to Gotham City, billionaire playboy Oliver Queen was to Star City. Green Arrow was, in effect, Batman with a bow and arrow -- right up until writer Denny O'Neil and artist Neal Adams changed everything.

Glga Dc Comics

Under Denny O'Neil and Neal Adams, Green Arrow went from Batman clone to a formidable defender of the common man, and Green Lantern's nagging conscience. Source: DC Comics.

Adams and O'Neil not only retooled the character's look but also his backstory and attitude. He'd lose his billions in a swindle and go on to become a defender of the poor, battling society's ills as much as crooks. They'd later team him with Green Lantern knowing Oliver's seething thirst for justice would challenge his friend's strict adherence to the law.

In short, the Green Arrow they created -- with notable refinements from the likes of writer-artist Mike Grell in the 1980s and Andy Diggle more recently -- helped form the character Stephen Amell plays on screen. A hero driven by something more than vengeance.

Now, here's the better news ...
Guggenheim and co-creators Andrew Kreisberg and Greg Berlanti know this all too well. In fact, they know the history better than any of us. In creating Arrow, they've taken deliberate steps to set their hero apart from anything else we've seen or read.

Yet I'd say their plan is also bigger than that. The Clock King isn't merely an antagonist. He's Felicity's first real foe as expressed in the Arrow narrative, allowing the creators to further develop Emily Bett Rickards' character as an independent heroine.

Arrow Clock King Time Of Death

Robert Knepper stars as William Tockman, aka The Clock King, in episode 214 of Arrow. Credit: Cate Cameron/The CW.

From what I can tell, it's a similar formula to what we saw in episode 206 ("Keep Your Enemies Closer"), in which David Ramsey's John Diggle is forced to work with arch-nemesis Deadshot. They'll team up again in a forthcoming episode that reveals the team of reluctant villains known as The Suicide Squad. A spinoff wouldn't be out of the question.

Hatching franchises in the 'Arrow Lair' as S.H.I.E.L.D. watches, and waits
We've come to expect as much from the Arrow team. Episodes 208 and 209 brought us Grant Gustin as Barry Allen and a pilot featuring his alter-ego, The Flash, is in development as I write this. No doubt a pleasing series of events for Time Warner (NYSE:TWX) and Warner Bros., which need new franchises in order to grow revenue.

Agents of S.H.I.E.L.D. is a different beast. Save for Clark Gregg's Phil Coulson, none of the main characters comes off as an independent hero or heroine capable of birthing an entirely new franchise. J. August Richards' ongoing transformation into the cyborg Deathlok holds some promise, but even that storyline seems destined to be contained inside the world of S.H.I.E.L.D.

Whereas Arrow's protagonists actively shape and change the superhero world in which they operate, S.H.I.E.L.D.'s agents are observers who reflect the Marvel Universe as it unfolds before them. Not necessarily a bad premise, but also infertile ground for spinoffs and special projects.

Now it's your turn to weigh in. How do you rate the current season of Arrow? Do you see the show breathing life into other franchises? Leave a comment in the box below to let us know what you think, and whether you would buy, sell, or short Time Warner stock at current prices.

Don't fail your retirement!
Much as we fans like to see those who've failed Starling get their comeuppance in Arrow, there's no joy in failing to save well for retirement. The good news? Learning to become a good investor is A LOT easier than you might think. In our brand-new special report, "Your Essential Guide to Start Investing Today," The Motley Fool's personal finance experts show you how to get started, and reveal a handful of stocks you may wish to buy first. Click here to get your copy today -- it's absolutely free.

Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He owned shares of Time Warner and Walt Disney at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

The Motley Fool recommends Walt Disney. The Motley Fool owns shares of Walt Disney. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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