Lots of big news came out of the North American International Auto Show in January, but some of the biggest had to do with Ford's (NYSE:F) new pickups. The new F-150 doesn't look particularly revolutionary at first glance, but it sports something radical for an American pickup: aluminum body panels.
It's a far cry from flimsy beer-can aluminum, though. Ford worked with Alcoa (NYSE:AA) to develop a special high-strength aluminum alloy similar to what the U.S. military uses in its armored vehicles, and then put its new trucks through tough real-world testing before revealing them to the world.
We -- The Motley Fool's John Rosevear and Rex Moore -- were at the Ford event that opened the show, where the trucks were unveiled for the first time. Ford's event was an impressive one, and the new F-150 definitely had everyone talking. In fact, the new pickups were the talk of the show, at least among the industry analysts and experts in attendance.
Did Ford make the right move by switching to aluminum? How would Ford's loyal buyers respond? Was this the right time to make such a radical shift? How will Ford's rivals in the huge and lucrative pickup market be affected? Questions like those, and many more, were hotly debated.
We were right in the middle of some of those conversations. While at the show, we spent some time talking to several key auto industry analysts about Ford's new truck, including Edmunds.com's senior analyst Jessica Caldwell. She's an expert we at The Motley Fool often look to for insight into sales trends in the U.S. pickup market.
In this short video, Jessica and John talk about how consumers are likely to respond to Ford's aluminum trucks. Will Ford be able to steal customers from rivals like General Motors (NYSE:GM) -- or will Ford's loyalists start to look elsewhere? Check out the video to hear Jessica and John give their thoughts and then scroll down to leave a comment with your own.
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John Rosevear owns shares of Ford and General Motors. The Motley Fool recommends General Motors. It recommends and owns shares of Ford. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.