What Is General Motors Thinking With This New Cadillac Ad?

General Motors (NYSE: GM  ) launched a series of new television ads during the Winter Olympics. Most were about what you'd expect -- unremarkable, except for that one Cadillac ad.

If you've seen it, you know the one I'm talking about. It's the one in which actor Neal McDonough walks swiftly through a big house extolling the virtues of America, before going out front and getting into a Cadillac ELR.

If you haven't seen it, take a look:

Wow, huh? If Cadillac's goal is to get people talking about their brand, this ad has certainly done its job. 

Critics everywhere are reacting, most with something close to rage. Kimberly Weisul at Inc. magazine derided it for "celebrating the unending, joyless pursuit of stuff" and called it a great ad -- for Tesla Motors (NASDAQ: TSLA  ) . 

The Huffington Post's Carolyn Gregoire called it a "nightmare" and said, "There are plenty of things to celebrate about being American, but being possessed by a blind mania for working yourself into the ground, buying more stuff, and mocking people in other countries just isn't one of them." 

And ad critic Mark "Copyranter" Duffy snarked it for not focusing on the car, which makes an almost incidental appearance at the end. 

Tough talk all around. Did GM make an epic mistake with this ad?

I don't think so. 

I just think these critics don't understand what GM is trying to accomplish with this ad.

Cadillac is facing an interesting marketing challenge
Let's back up for a second. 

GM is in the midst of a long-term effort to turn Cadillac into a legit global peer to German luxury brands like BMW (NASDAQOTH: BAMXF  ) and Mercedes-Benz. This is a major corporate priority. It's driven by sound financial considerations, and investors should view it as a very good thing. (Read why here.) 

The 2014 Cadillac CTS sedan, new last fall, has been racking up awards. Photo credit: General Motors.

This effort has been going on for several years and will go on for several years more. But right now, it's at a point where GM -- Cadillac -- has an interesting marketing problem.

Here's the thing: The latest Cadillacs are great. The new CTS sedan is Motor Trend's Car of the Year, and it's beating BMW and Mercedes in comparison tests. The ATS did much the same when it came out a year and a half ago. And the all-new Escalade that's coming out shortly has moved far past its bling-y origins and turned into a stunning luxury vehicle.

(I know that sounds crazy, but trust me, I've seen it and sat in it. I'm not an SUV guy, but the new Escalade is a really, really nice luxury SUV.)

The 2015 Cadillac Escalade is all new -- and like the CTS, it's a big step up from its predecessor. Photo credit: General Motors.

Cadillac, in other words, has finally reached product parity with the best from Germany -- at least with its newest products. Getting there was an enormous challenge. 

But now they have another big challenge: getting BMW and Mercedes and Audi customers to give them a chance.

Dear critics: This ad isn't about you
See, there's this whole class of American car-buyers (most of whom are successful professional men) who won't even consider a non-German car. I know several guys like that. Maybe you do, too.

The problem is that Cadillac has the products, but they don't yet have the brand clout. The guys at the country club won't be impressed by a CTS the way they'll be impressed by an Audi A6, or so goes the conventional wisdom.

As I see it, this ad is talking to those guys

This ad is saying: "Hey, dudes, what's your problem with American cars? What's your problem with America?" (And I think it's saying it pretty well: The line about leaving the keys in the moon rover was just brilliant. Give that writer a raise.) 

This ad isn't about the Cadillac ELR that appears briefly at the end. It's about the idea that real luxury cars, good luxury cars, have to come from overseas brands.

Cadillac is saying that they deserve a closer look. And whether you love or hate this ad, they have a pretty strong case.

What do you think? Is the ad a fun, effective one? Or has GM made a huge mistake here? Scroll down to leave a comment and let me know.

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  • Report this Comment On March 08, 2014, at 10:30 AM, ThePrize wrote:

    Great ad! I am that target market and have always had german cars, don't know if I will switch... yet. But the best car ad in a long time, especially for a US luxury brand.

  • Report this Comment On March 08, 2014, at 10:38 AM, danmangrove wrote:

    Great ad. Love the line about leaving the keys in the moon rover.

  • Report this Comment On March 08, 2014, at 10:41 AM, lemkete wrote:

    Style wise, it reminds me of the Dollar Shave Club ad. These stupid "critics" are over analyzing the semantics and not seeing the brilliance of the overall commercial and who it is appealing to.

  • Report this Comment On March 08, 2014, at 10:42 AM, gmerchant11 wrote:

    I get the "Fools" review of the ad, but you're missing the point. Cadillac assumes that all successful people are arrogant workaholics like the actor in the ad... is so busy he barely has time to acknowledge the existence of his own family within his own opulent home. High five the kid... slap the paper into his wife's hands... he's too damn busy "getting things done" to deal with stuff like speaking to them. Why, he even changes clothes quick as Superman in a phone booth. No, the ad is offensive because it portrays Americans as slovenly arrogant slobs. I wouldn't drive a Caddy no matter how great it's attributes if it were pitched to me in that fashion. Now, style is subjective but I've sat in and driven these new Cadillac's too and they're not bad. BUT, they look more garish than ever, they scream "LOOK AT ME, I WANT ATTENTION" and that chrome reflective face on the ELR is way over the top. On top of that, a smart exec would save the difference and buy a Chevy Volt because drive-wise, they're both pretty similar. Is Cadillac better? Sure. Are they RELIABLE? Doubtful. Are they embarrassing to be seen in? Unless you're a successful inner city rapper, you damn right it's embarrassing to be seen in one... and even more embarrassing to have bought one.

  • Report this Comment On March 08, 2014, at 10:43 AM, skijlw wrote:

    I think the add is great! The last few years the several American cars are not just as good as their foreign competition, they are better. I went from luxury foreign to American and am very pleased with the decision.

  • Report this Comment On March 08, 2014, at 10:44 AM, AL20519 wrote:

    Yes, they are talking to their "target audience", who are the often self-made, hardworking, and, as, as a result, well-to do guys. I thought the commercial was brilliant. It will work well for their brand. Nice article

  • Report this Comment On March 08, 2014, at 10:46 AM, Atlas wrote:

    Great ad. It's not about the pursuit of material objects, it's about achievement. Never apologize for being driven and your achievements. There's no success without hard work, success can bring one wealth. The looter's need does not give them right to the fruits of your labor.

    To me the ad compares this vehicle with other American achievements that the rest of the world dreamed about and America made reality. "The rest of the world thinks we're crazy.... so what."

  • Report this Comment On March 08, 2014, at 10:47 AM, Vespagl wrote:

    This is a great adv, and I am the target market. we recently purchased a CTS... bye bye Honda, and in 2 years or so we will be buying an ATS to replace our older vehicle. The CTS is a wonderful car and we could not be happier. The critics of the ad. just do not get it, and probably never will. Great fun!

  • Report this Comment On March 08, 2014, at 10:48 AM, MrL wrote:

    Great American ad. No, you probably would not see this ad in Europe. So what. This country was built on the shoulders of the people that this ad reflects. Not just well-to-do people, but all those who worked hard, were goal oriented, and savers-OVERACHIEVERS!

  • Report this Comment On March 08, 2014, at 10:49 AM, sjanci wrote:

    Even before reading the copy I watched the ad (which I have seen previously on TV). I'm not sure what the hubbub is all about! I thought the entire ad was brilliant. It's what the U.S. is all about, hard work and success. The one's who blast the ad are those who continue to drive the country toward income redistribution and mediocrity. Hail to the victors!

  • Report this Comment On March 08, 2014, at 10:49 AM, ThatCarGuy wrote:

    I'm a car guy. I work hard, and I happen to drive a Lexus. If you want to work hard for a particular goal, that's your decision. That was my decision. As for "taking August off," the French do that. Do you know what they say about French cars? "Give a Frenchman a piece of steel, and he'll do something stupid with it." Don't be offended by those who are offended--many make their livings by "being offended" publicly. We are a great nation because of our drive to succeed. We should never let that be changed by a bunch of nay-sayers.

  • Report this Comment On March 08, 2014, at 10:51 AM, greyhound44 wrote:

    I have to begin taking MRDs from my IRAs next year, but will probably stay with Subaru (my 2002 WRX Wagon was purchased new for cash in early June 2001).

    Way too big for my needs.

    Love the ad 'tho.

    retired expatriate MD

  • Report this Comment On March 08, 2014, at 10:54 AM, jerryz9 wrote:

    This ad does not appeal to left wing, liberal, academic, elitist, socialists. The car is not free and you have to pay for the gas.

  • Report this Comment On March 08, 2014, at 10:54 AM, jeffr wrote:

    Their marketing team is going to anger their biggest market! Haven't they heard of welfare Cadillacs?

  • Report this Comment On March 08, 2014, at 10:55 AM, ticleve2 wrote:

    These ads are made by the sales department and never have anything to do with reality. You're over-reacting.

  • Report this Comment On March 08, 2014, at 10:55 AM, mobadthangood wrote:

    Geez. Get over it.

    I'm so sick of PC and whiners.

    If you're fat, don't eat it.

    If you don't like the movie, don't watch it.

    If you're not happy with your race, change it.

    Our country is falling apart and WHINERS and COMPLAINERS are one of the biggest causes.

  • Report this Comment On March 08, 2014, at 10:56 AM, rschantell wrote:

    I thought the ad was fantastic. Obviously, the new Cadillac is based off the same engineering as the Chevy Volt. Like it, or not, this the way of the world. We need to move on from the status-quo to the new world of cleaner, smarter and renewable energy sources. Due to the added costs of electrical vehicles it is smart to offer them in upscale models for the many that can afford the extra costs but demand the luxury label. The more electric vehicles on the road will only bring down the cost of the standard brands like the Volt. Tesla is a prime example of moving this culture forward. Tesla plans to build a battery factory to produce lithium-ion batteries by the millions. This will greatly reduce the cost of this pricey component. Fuel costs make sense- gas @ $3.50 for 40 miles, or electric @ $1.50 for 40 miles. Hmmm, electric sounds pretty good.

  • Report this Comment On March 08, 2014, at 11:00 AM, rand49er wrote:

    I'm a car guy. I (used to) work hard (I'm retired), and I happen to drive a Cadillac. I just love this in-your-face ad mocking those that need a European car to show their love of socialism and the cradle-to-the grave mindset. Liberals will not like this ad because it doesn't cater to ... well, liberals. Libs talk about needing jobs in this country but prefer foreign cars. They'll sometimes counter that their car was built here. Not true. It may (MAY!) have been assembled here, but where is the support of unions? There isn't. Where are the best jobs retained? They're overseas, that's where they are. Assembly jobs are the lowest paying jobs involved in a vehicle's manufacture. No, this ad is fantastic, especially the way it ruffles the left.

  • Report this Comment On March 08, 2014, at 11:00 AM, tfcane wrote:

    This is a great add it shows that it takes some work in life to move up. As for Liberals being upset about this is just crazy and the only reason is they are upset about it is because it tells they voting block that that being on the government take is not how it is done.

  • Report this Comment On March 08, 2014, at 11:00 AM, 48pauld wrote:

    I really liked the ad but I can't get over GM becoming "Government Motors" when they took the bailout money. It will take me a long time to get over that.

  • Report this Comment On March 08, 2014, at 11:07 AM, auric22 wrote:

    Loved it. Great ad - great message and a great car. Everything positive about America - work hard and reap the rewards. Not for the 47% who do not, cannot, & will not!

  • Report this Comment On March 08, 2014, at 11:14 AM, JerryD0341 wrote:

    Own a Cadillac and love it. Traded my Mercedes in for the Cadillac. Too many problems with the Mercedes...the dealership couldn't find the origin of the loud sound coming from engine when car was first started. Gave me some balony about the muffler having to warm up before the engine noise would stop. Had wiper blades changed for an amount that rivaled national debt.

    German cars? Overpriced, over rated and for thousands less, out classed by the Cadillac.

  • Report this Comment On March 08, 2014, at 11:18 AM, axle57 wrote:

    Let's see, what is a critic, what does it take to be a critic? First and foremost, you must have a crappy attitude towards people whom you deem successful. Now, you have some one to cut down. You must be a person that has never accomplished much more than to untie the apron strings from you so your poor mother can go on with her adult life. You must also be a person who shrivels at real 'work'. Most critics i've seen looked gaunt, weak, pathetically effeminate and that's just the men. So, as far as the ad goes; I loved it, it tells the real story of this country. Love the electric concept, as it gives the car way more panache, it says"I can look good and still be a class act with a charge cord stuck out of my body.

  • Report this Comment On March 08, 2014, at 11:19 AM, PeterD wrote:

    I am their target, per your article. Sorry, next car is still an Audi A7. Have to love engineers that take off "the whole month of August" and still put out better cars than Cadillac for the past forty years. That ad is a sad statement, and I have no desire to be associated with a brand making those statements.

  • Report this Comment On March 08, 2014, at 11:32 AM, modernguy wrote:

    The only thing that Cadillac has going for it is that it manages to keep that squarish angled pre post modern, body type that baby boomers like us have come to appreciate from great cars of yore. I just hate pretty much all new cars made after the late eighties because of the roundish, ugly, boring cookie cutter body type.

  • Report this Comment On March 08, 2014, at 11:32 AM, Jackcxi wrote:

    The ability of the USA to produce stuff is the reason this ad is not coming to you in German or Japanese. Because of the attitude of the critics of this ad, in the future, it may come to you in Chinese!

  • Report this Comment On March 08, 2014, at 11:35 AM, john442 wrote:

    The nanny state is preferred by many people in this country today. They either don't know how, can't, or won't try to make a success of their life's.

    The person in this ads success is hard to achieve

    without hard work-unless it is 'given'. And the 'taker' mentality of today does not fit that energy level. The country has a ways to go before

    that 'taker' percentage is at a much lower level.

  • Report this Comment On March 08, 2014, at 11:39 AM, steveoh3 wrote:

    I'm also their target market (which is why I see this ad all the time). My next car is a Tesla Model S. American made.

    This electric Cadillac is simply a sup'ed up volt. Not even 100% electric.

  • Report this Comment On March 08, 2014, at 11:49 AM, pappytee wrote:

    What a great AD !!! It's about time that someone started extolling American values on national TV. I don't believe there is ANYTHING wrong with working hard for the things that you value because that's what I've had to do my whole life!!! I don't have money blowing outta my butt so I have to make a choice......work hard to be able to afford it or go without. I choose to work hard and buy what I want. All these critics need to take their heads outta their butts and think before they speak. GM in general and especially Cadillac is building some of the BEST vehicles in the world and needs to the word out. KEEP UP THE GOOD FIGHT GM!!!!

  • Report this Comment On March 08, 2014, at 11:51 AM, mjb3 wrote:

    Again, GM's arrogance is deafening. They think they are America( they were in the 50s - Camaro - what do you expect from the country that invented rock and roll). GM, you are not monolithic America.

    Why don't you just trying being humble and people will notice. You will probably never get back to having 60% market share, but that's ok. You can still be great car company. Just don't think you are America - so trite

  • Report this Comment On March 08, 2014, at 11:51 AM, mewp12 wrote:

    I had not seen this ad before but I love it. Hard work, big house, nice car. Fabulous.

  • Report this Comment On March 08, 2014, at 12:05 PM, mike6149 wrote:

    great commercial it amazes me that we have to worry about hurting feelings of other countries maybe they should get mad at us enough to quit exporting there cars here and well keep our money and put some hard working americans back to work

  • Report this Comment On March 08, 2014, at 12:05 PM, rbs23 wrote:

    I love the ad - and I also love my 2005 Cadillac CTS-V. Also love my MB-E550 - and most of all - love my wife and the USA.

  • Report this Comment On March 08, 2014, at 12:08 PM, ander123 wrote:

    I have owned and driven many a caddy.I consider myself liberal leaning independent.If I remember right there was a prez candidate and TP types who wanted GM to just go bankrupt.I say go GM,go USA!

  • Report this Comment On March 08, 2014, at 12:08 PM, TuChingadaMadre wrote:

    If it were up to the Huffington Post, we would all be driving State Built YUGO'S

  • Report this Comment On March 08, 2014, at 12:11 PM, KingOfStreitHall wrote:

    Savvy commercial by cadillac...critics/whiners aside, they will make buck on this..smart, really smart. Critics need to grow a pair and the criticisms say more about the critics than it does cadillac.

  • Report this Comment On March 08, 2014, at 12:14 PM, TheeMadCatte wrote:

    This ad is full of arrogance and irony. Remember GM, you still took out the bailout money because of your INCOMPETENCE to manage a company.

    You list all of the great American achievement from the past (from Ali to NASA), yet you've had 2 bailouts counting today already. GM thinks they are America, but the way they are outsourcing their parts to China and Mexico, it's hilarious.

    If American people wants to buy German cars, then let them buy it. What happened to freedom to pursue happiness? Apparently, GM doesn't know their Bill of Rights.

    GM is just another company who "thinks" they care about their customers, but all they care about is their MONEY.

    End of story.

  • Report this Comment On March 08, 2014, at 12:16 PM, purezen wrote:

    The most valuable part of the commercial and this article is the related re-posting it will generate. This was most likely the goal in the first place.

    Having been in the auto industry(luxury german import) for 15 years, the problem is that product parity is not enough. The halo of the 'three pointed star' or 'blue and white' are not easy to break. To say that cadillac's products are just as good isn't enough. They will have to grab newly minted luxury buyers before they get their first german car, which requires products, marketing and a compelling financial advantage. The ELR is barely mentioned because the ELR will never gain significant market share. Its a technology halo car.

    My take on the target audience is that it wasn't so much intended to pull devoted BMW and MB drivers, but rally the conservative, newly or soon-to-be, successful guys. In my experience, the guy driving a german luxury car the last 10 years isn't going to drive a 'domestic' unless his economic circumstances have changed or the incentive offered by a different brand is significant.

    Cadillac is building a great product for the most part. They are still a long way from catching up to the branding of their german rivals. If they really have the product, they will have to improve the value proposition compared to luxury german imports and be able to maintain that financial advantage over several cycles.

  • Report this Comment On March 08, 2014, at 12:17 PM, Adventurous63 wrote:

    So GM (Government Motors) is trying to appeal to hard working Americans. So why don't they try building some of their factories in America so they can actually employ some Americans instead of building factories in China? Do they actually think America is the only country that will ever send people to the moon? Stupid ! ! I am as American as apple pie but I will never buy a GM product, period. They are traitors in my opinion. Now excuse me while I wash my 2000 Ford E250 van that has over 300,000 miles on it and just completed a trip from Kansas City to San Diego and back with no problems what so ever.

  • Report this Comment On March 08, 2014, at 12:18 PM, ijusth wrote:

    first time I saw it. Fantastic ad. Personally I want the CTS V but the ELR and CTS are great cars. Not a SUV guy but I think caddy finally has it running on all 8 and glad for it. MB has often been over rated and often lives on it's rep. They are regularly beaten by USA products but they have the name cachet that the country club folks like. Sorry I want to buy american products

  • Report this Comment On March 08, 2014, at 12:19 PM, ImNotALibtard wrote:

    The only people who would be truly against this ad are underachieving, socialist, entitlement hungry, lazy Progressive Liberals....Just like the POTUS...

  • Report this Comment On March 08, 2014, at 12:23 PM, 66nexus wrote:

    I'm not sure I understand the problem with the ad. I guess I can see if someone didn't care for it but, outraged? C'mon man.

  • Report this Comment On March 08, 2014, at 12:29 PM, JoeFord wrote:

    Nothing is wrong with the add from Cadillac! What is completely wrong are its critics. Anyone getting upset over praising the virtues of had work and self reliance,is a liberal thinking fool! No one would have anything at all. If not for some very hard working people making wealth work. Sure,there are greedy people who have trouble sharing. But we have more lazy people wanting a handout these days! Liberal thinking has ruined a once great working economy. Not just greed. Stop the foolish crying,and maybe some of those greedy rich people will come back to this country and share.

  • Report this Comment On March 08, 2014, at 12:32 PM, gars wrote:

    I WOULD LIKE TO KNOW ABOUT ALL THE SHARES I HAD IN GM THAT I LOST? THE UNIONS AND THE US GOVERMENT MADE OUT PRETTY GOOD. THE ONLY ONES WHO LOST ARE PEOPLE LIKE ME. THOUSANDS OF SHARES. THANK YOU.

  • Report this Comment On March 08, 2014, at 12:34 PM, Grandmabooboo wrote:

    I think they've done a fine job hitting their target market with this ad. I wouldn't buy a Cadillac or ANY other luxury car simply because I'm a pick up truck (Silverado) kinda gal, but I like the "take that" use of statistical data. Hubby has been a Master Porsche/ Audi Tech for over 48 years and he says they're "junk" LOL! Although, he always finds something to criticize about any car, he says the Cadillac is definitely competition for Audi, easier and cheaper to fix, but no appreciable difference in quality.

    But, no, I can't imagine who would be offended by this ad....unless it's someone who thinks they have the right to decide how and on what others spend THEIR money.

  • Report this Comment On March 08, 2014, at 12:45 PM, dbkii wrote:

    for those of you who don't "get" the ad: enjoy your Subaru or Prius (or tricycle )

  • Report this Comment On March 08, 2014, at 12:59 PM, flashmann wrote:

    I think the ad is great! Shows Americans as hardworking and driven. If you do not work for it, you don't get it. And from looking at the comments posted here, it seems the consensus is that is well liked, and the supposed "analysts" are off base.

  • Report this Comment On March 08, 2014, at 1:03 PM, stork56 wrote:

    Why did we leave the moon? because it was boring and so are the haters. Great Ad...and for the past 22 yrs I've been an ad man for thousands of car guys. I dig it!

  • Report this Comment On March 08, 2014, at 1:04 PM, Mam wrote:

    After reading through the above comments, I realize that I was surprised so many supported it.

    We are still in a free society that we can support and produce products to sell. What the consumer does is also his/her choice. The gripers that wanted GM to go down would now be happy with only one American auto company. Not sure Tesla will make it, and Ford is the one to celebrate. GM has paid back a lot of what it "borrowed" not given. Thanks to loyalty to foreign vehicles, the unions are very wobbly, some due to their own silliness. But they are needed. Checks and balances. We can have success and "liberal" thinking at the same time. Again it is America, not some foreign dictator run country, although Congress tries. GM does have plants running in this country. Check your facts when you say they only outsource. Yes, too much, but they hire American workers and hopefully, as far as we know, the profits also stay in America. The profits of the companies that employ non union Americans do go overseas. Yes we get to have unions and profits and so be it. Just do not put down GM for still having plants, still trying to make a profit, must be working with the amount the new Head of the Company is making. That is another whole issue, but the Ad is a great ad aimed at Americans who have persevered, been lucky and hopefully will trickle down to the middle class. Even some in the middle class drive Cadillacs. There are so many issues in those comments that blow the mind the way the foreign car mentality has overcome this country. I hear there are many quality problems with the foreigns also. So, just go buy what you want and keep your opinion to yourself if you are so happy with it. Again we are still a free country and are able to buy what we can afford. We need many more industrial jobs and the politicians and the industries that shipped over for cheap labor and "unfair" trade may even buy a Cadillac.

    Go free choice.

  • Report this Comment On March 08, 2014, at 1:08 PM, MarcusOzone wrote:

    In full disclosure ... I am a German living in Canada, so quite partial when it comes to the German car industry, but this ad is awesome !

    Has a distinct European feel to it, the guy's suit, the kitchen, the house ... the dyed blond hair. I mean the dude looks like he is casting for the role of a Panzerkommandant in the latest "battle of the bulge" remake. Brilliant !

    But ... the car is ugly. What is wrong with American car design ? Why do American luxury cars always look so pompous and unsophisticated? Iphone is a beautiful piece of modern American design, why can't they do the same for cars ?

  • Report this Comment On March 08, 2014, at 1:08 PM, USCTrojan74 wrote:

    I don't view the Huffington Post as the repository for automotive knowledge (or much of anything else). TESLA is a fine automobile. heir Model S sedan is beautiful! It's nice that taxpayers are funding purchases to the tune of $7500.00 for every buyer of a TESLA automobile.

    TESLA would be losing money on each car they make if it weren't for the fact that the company is making its money collecting alternative energy credits from the other U.S. automobile manufacturers, namely Ford, GM & Chrysler.

  • Report this Comment On March 08, 2014, at 1:12 PM, reddman wrote:

    What a great ad. Cadillac knows what is going on and I am with them. The critics that think this is a bad ad must have alternative reasons. America is for Americans.

  • Report this Comment On March 08, 2014, at 1:21 PM, thegreentreefrog wrote:

    Love the part about leaving the keys in the Moon rover , because we are the only ones going back. HOW Very TRUE!

  • Report this Comment On March 08, 2014, at 1:25 PM, kimdi01 wrote:

    First you need to ask "who are all these so called critics?" Huffington Post a critic? No! Huffington Post a Liberal organization that is pro the current administration and against any one wanting to work hard to get ahead. Their ideal is some one doing nothing and living off taxpayers, totally dependent upon the government.. I think the ad is great. More people need to believe in themselves making their own way and accomplishing all they can be without the handouts of the government, like Telsa living off TAXPAYERS with their government subsidies. Were it not for the TAXPAYER money, Telsa would have gone out of business a long time ago. It is about time they stood on their own.

  • Report this Comment On March 08, 2014, at 1:28 PM, noserico wrote:

    Let's not forget one minor detail. GM needed a BAILOUT out to stay afloat.

    No bailout, no Caddy, no commercial. Other than that, I think the car is stunning.

  • Report this Comment On March 08, 2014, at 1:33 PM, airfoto wrote:

    The problem with American is that there aren't more ads like this. To many people are worried about hurting the others feelings, how sad we have become! The greedy have destroyed what America was all about - FREEDOM. So if you don't like the ad, don't watch it! Or, better yet move somewhere else!

  • Report this Comment On March 08, 2014, at 1:38 PM, asdf40 wrote:

    I'd rather drive a 25 year old Renault, stop by the café after work at 3pm and drink an espresso or 4 ounce wine, and take off all of August, live in a tiny house, than drive a Cadillac and aspire to buy a bunch of stuff to put in a big house.

  • Report this Comment On March 08, 2014, at 1:39 PM, cathman wrote:

    I loved this commercial and I will love to try this vehicle when I go for next change. Why we the working class not indulge in some stuff and those who do not like can give themselves their own lesson.Why we should not enjoy longer break from work like french have always enjoyed. I am tired of working to keep on paying taxes so our foolish leaders can enjoy, I will follow the example of Obama and play golf every week and will follow Mrs. Obama who takes tax payer vacation to find her urges and roots. Hallelujah my eyes have opened.

  • Report this Comment On March 08, 2014, at 1:41 PM, Roundball45 wrote:

    A lot of commercials are so obtuse it is often difficult to figure out what their product is. This is no different. How does a farmer that can't spell 'cow' sell whatever it is they are trying to sell. I still don't understand why all those people were kicking trees in the forest.

  • Report this Comment On March 08, 2014, at 1:42 PM, asdf40 wrote:

    It's true. If you live in a small house, drive a small and older car, live modestly, you have more time and you pay less taxes, because you work less and make less. Is someone less happy because of that way of living? No. Check out the Danish. They are the happiest people in the world and they live as I aspire to live.

  • Report this Comment On March 08, 2014, at 1:45 PM, jett5788 wrote:

    Great ad ,Way to man up Caddi !

  • Report this Comment On March 08, 2014, at 1:47 PM, DRU2012 wrote:

    The ad is brilliant--and very funny.

    The pundits and assorted critics are completely missing the point on every level, overt and covert, just as the writer contends. The spot takes aim at a particular market and strategy, and they're not in it.

    Of course, if it happens to grab attention and end up being talked about, even ENTERTAINING some of the rest of us, all the better.

    Studies done decades ago by psychologists working for advertising firms found that the two most effective ways of getting viewers' attention, holding it, then being remembered, are, in descending order of effectiveness, to entertain/amuse, and to irritate. The former, making them laugh, is by far the most effective but the most difficult to achieve--and has the added disadvantage of diminishing in impact very quickly upon repeat viewing. Irritating an audience, getting under their skin in various ways, is so much easier, its effect only intensifying, reinforcing its impact over time with inevitable repeat viewings.

    It's unlikely this one can beat the "wears out its welcome"-effect of every other such effort--but then again, it doesn't have to. As the writer notes, it is aimed at a particular audience at a particular time. This is clearly just part of a larger effort at changing perceptions in the upscale car market, at undoing years of deepening damage and missteps (for which Cadillac, General Motors and the American car-manufacturers in general have only themselves to blame, btw) that by now require not just actually producing the quality they have always claimed to be selling, but convincing potential buyers that not only is it now once again the case, but that "everyone" (as in colleagues, neighbors, potential customers, etc.) knows that to be true, and envies them for choosing and being able to afford one.

    That's what "image" is all about. You can criticize the exaltation of "conspicuous consumption", but that IS their stock in trade, what they depend upon as a business, after all.

  • Report this Comment On March 08, 2014, at 1:50 PM, dianrib wrote:

    I bought American cars till they failed . I can not afford to buy a car that is not safe, dependable and very well made. Its a fact that buying too much 'stuff' has gotten Americans into way much debt .

    If you can afford luxury cars..Good for you . But my point is Millions can NOT and they still buy and struggle to make payments. Americans owe tons more debt than we did years ago. Wages are lower Caution is advised. Millions of families are 1 or 2 paychecks away from financial disaster.

  • Report this Comment On March 08, 2014, at 1:52 PM, Dakota1998 wrote:

    Ad is awesome, take it for what it is. Guess who built the rover? GM

  • Report this Comment On March 08, 2014, at 1:53 PM, Joseph123 wrote:

    After being bailed out by the government (us) they have alot of gall to expond hard work and great accomplishments. They even gave their workers a $7,500. one time payment. GM is a joke!

  • Report this Comment On March 08, 2014, at 1:54 PM, asdf40 wrote:

    The idea is to create a "cultural revolution" where moderate reasonable consumption behaviors are encouraged and aspiring for luxury items is not. The fact that most people are average and would do better financially for their cash flow and balance sheet/retirement assets by buying a used Honda civic or Toyota corolla.

  • Report this Comment On March 08, 2014, at 2:02 PM, timprimasing wrote:

    Brilliant ad Brilliant car!!!!!!!!

  • Report this Comment On March 08, 2014, at 2:03 PM, asdf40 wrote:

    It is interesting how GM was bailed out by the government and now they are toting the same values that caused the recession. Very interesting. Again, reasonable values are important for a sustainable economy.

  • Report this Comment On March 08, 2014, at 2:08 PM, Blujns wrote:

    I thinks it is a great ad. It reminds of us(Americans) the way or fathers worked to make this country great. I am proud that I take after my fathers work ethos and have been successful because of my willingness to work hard. While I was quite upset with the way the GM bailout was handled I have no problems with this ad. What our country needs is a bit of the good old American Bravado. What is even better about this ad is that is has so upset the cradle to grave government types. I love seeing them getting worked up over success.

  • Report this Comment On March 08, 2014, at 2:08 PM, confuseded wrote:

    I thought the ad was well done for what it's worth. I test drove some of the Cadillac models a few years back, and I was not impressed to say the least. I am a true believer in America and purchasing American products. But if something else is a better product, I will definitely spend my cash on that particular item. I purchased a Harley in 2000 and quickly sold it. If these companies want to make large profits, try building something that lasts longer than their competition has to offer. I don't see the integrity that was so obviously prevalent decades ago, which is a sad state of affairs.

  • Report this Comment On March 08, 2014, at 2:11 PM, asdf40 wrote:

    The ad was funded by a minority of rich people creating an ad that should be advertised to them and not the masses. The masses shouldn't even see the ad.

  • Report this Comment On March 08, 2014, at 2:18 PM, jasmith909 wrote:

    Most of the real money in this country is inherited, excluding the computer industry (and that will be too soon enough). It's funny, because something like 70% of second generation small businesses fail. But second generation mega-corporations tend to do pretty well. And when you've got a JD Rockefeller, or a Sam Walton, or a Conrad Hilton in your family, you're set for countless generations. And I think most people would be surprised to see how much of our nation's wealth is inherited.

  • Report this Comment On March 08, 2014, at 2:18 PM, PeterGigante wrote:

    I think it is a very effective ad. It gets the job done. It positions the Cadillac against not only Mercedes and BMW by appealing to nationalistic pride as well as hign end quality, but also hints at being a more proven, safer alternative to Tesla's green car, satisying our desire to be more eco-friendly and socially responsible. I personally get no rise from the ad, just as I get no rise from the pickup truck ad that targets the most masculine "2%" segment. But I bet that ad is also effective in reaching its target market, most of whom have no clue as to the extent to which they are being manipulated into making a buying decision. I think the ad is effective. If anything, it could have been a little stronger - more lines like the moon vehicle line would have been good. They could have also mentioned more famous americans and/or more amercian inventions too - the actor could have rapidly gone down a list of american inventions that marked turning points in history -from the airplane to the internet, and really put some teeth into the ad. But the ad is a good ad, there is no question about it. Bold, but effective.

  • Report this Comment On March 08, 2014, at 2:23 PM, GMatSewell wrote:

    Rosevear (writer of article) is spot on. Don't read more into the ad then what he said. I sell Cadillacs, we have built some awesome stuff over the last couple years (that was after years of building average stuff). We want potential customers to give us a chance again, but many blindly buy Lexus, BMW or MB without even test driving the American vehicle. You want to see our economy rebound, buy products built in the USA (I know foreign car companies have plants here too, just test drive one before you decide). I saw the original ad, it was even more "edgy" - no family, no ELR...he got into a 560 HP CTS-V at the end! Rogue (ad agency who produced the ad) is on the right track...obviously not everyone can afford a luxury vehicle...but we should all be proud to be hard-working Americans.

  • Report this Comment On March 08, 2014, at 2:27 PM, apetoid wrote:

    Cadillac is now as good as BMW(Big Mistake n Wheels)? Ok, but is as good as Subaru,Toyota,Honda? Nope. At least the ad got the lefties worked up,that's good,funny too.

  • Report this Comment On March 08, 2014, at 2:35 PM, RalphS wrote:

    I am not now or ever will be able to purchase a Caddy, except possibly a used one five to 10 years old. I do like the commercial presented in the video and the actor's, Neal McDonough, part in the commercial. As a "Car Nut" since the 1960, when I built my first model car, I have developed an appreciation for different models design and style. I do appreciate the unique styling of the front end of the car in the video. Unfortunately, I am afraid that most, if not all, car manufacturers may eventually be forced to build cars with generic blob shapes that you see in the cheaper commuter cars of today to conform to the govt. CAFE standards being pushed on the public.

  • Report this Comment On March 08, 2014, at 2:38 PM, fredsmail wrote:

    don't understand why americans don't suport american businesses.or why many military people drive foreign cars. Why do the country club snobs buy BMW or Mercedes and pay $1000 for an oil change. Spend the money on something that will support our economy. Dumb people that are high paid to be snobs. Credit card millionaires

  • Report this Comment On March 08, 2014, at 2:39 PM, kafantaris wrote:

    In value and performance, the Cadillac CTS and Chevrolet Corvette have been beating the international competition by leaps and bounds.

    Yet BMW, Mercedes, etc, are raking in the profits -- largely on unsupported perceptions of a superior brand.

    This isn't fair to GM and it's trying everything to change it.

    And there're no right or wrong ads to do this -- only ads that work.

    The fact that we're talking about Cadillac now is proof enough that this ad works.

  • Report this Comment On March 08, 2014, at 2:40 PM, asdf40 wrote:

    How about we aspire to find more leisure time to spend with family and friends and not buy big vehicles in the name of "hard-working"?

    GM Sales guy? I'd rather buy a small car/hatchback. I don't look at it as a symbol of hard work. It's about being reasonable with one's money. The Danes are right. What about reasonable values and not calling it American or European? Just call it "reasonable".

    The French call it: "raisonnable".

    The Danes call it: "rimelig".

    Americans call it: "Lazy".

  • Report this Comment On March 08, 2014, at 2:41 PM, twomoon wrote:

    Great ad, ne c'est pas?

  • Report this Comment On March 08, 2014, at 2:57 PM, asdf40 wrote:

    The German auto companies don't do ads like the Cadillac ones. Just build a good product and let the best product win.

  • Report this Comment On March 08, 2014, at 3:00 PM, p716 wrote:

    For all the haters out there, Venezuela is calling! If you hate American Exceptionalism then do not be exceptional. The great American Societal concept....be who and what you want to be but do not blame me for your unhappiness!

  • Report this Comment On March 08, 2014, at 3:06 PM, Jason87467 wrote:

    It is absolute nonsense to make a big deal of this ad! If it had been any other auto makers, nothing would have been said except maybe the ad was a good one. The media is out of control!

  • Report this Comment On March 08, 2014, at 3:08 PM, Joe1234 wrote:

    A politically incorrect ad to be sure. It won't play well among the "soak the rich" crowd, but that's not the audience. Those who follow auto research know that Cadillac has indeed closed the gap. But everyone at the country club doesn't know that yet; thus this ad. No apologies.

  • Report this Comment On March 08, 2014, at 3:14 PM, Jason87467 wrote:

    After reading some of these blogs, I couldn't help but show that in the end, Ford got more money than GM from our Government.

    http://jalopnik.com/5704575/ford-bmw-toyota-took-secret-gove...

    http://www.forbes.com/sites/joannmuller/2012/08/29/automaker...

  • Report this Comment On March 08, 2014, at 3:16 PM, Wonkers wrote:

    I think the ad has it spot on. The problem is the actor. Neal plays doucebags so well I think the distinction between the man and the image can't be distinguished. If they used a "lighter" actor to do the ad, there wouldn't be the upheaval there is now.

  • Report this Comment On March 08, 2014, at 3:17 PM, PhilipE1951 wrote:

    This ad is outrageous.

    Not one glimpse of the Mexican gardener.

    Not one split-second view of the Japanese housekeeper.

    Not a single shot of the Arabic nanny.

    Perhaps post-production can stick them in with their computers. . . . .

  • Report this Comment On March 08, 2014, at 3:25 PM, Hummer wrote:

    Guess it worked ! Positive or negative... Sure lots of folks doing just what GM expected... Talk, talk & more talk/

    DAH

  • Report this Comment On March 08, 2014, at 3:36 PM, Death215 wrote:

    I didnt look at the ad taking everything so seriously. When i first saw the commercial i thought it was a bit weird and funny but then again i guess im not a pompous writer or critic.

    People need to stop taking everything to heart and relax a bit. There are so many worst things in the world to complain about than a commercial.

  • Report this Comment On March 08, 2014, at 3:39 PM, dlwatib wrote:

    I'm sure this ad will resonate with its target audience, BMW drivers, but BMW drivers are hated as the most arrogant drivers on the road.

    I do find this ad pretty offensive at the subliminal level. The prospective Cadillac customer thinks he is as American as apple pie, but he's just another lily-white Anglo minority living in his house in a gated suburb where he can barely manage even a high-five of human interaction before he rushes off to bloodless work. He's doesn't even bother to carry a briefcase any more because his business life has been completely organized on his iPhone. He still wears an expensive suit, so we know he's in high finance, not honest work. Cadillac ads used to show gentlemen taking their wives to the opera or going golfing with their buddies. No more of that! Now it's putting in extra hours being a desk jockey on a nice sunny Saturday when the kids are home and should be played with, not just high fived on the way out the door.

    As for the lunar module left on the moon with the keys still in it, don't you Fools know that the reason Elon Musk started SpaceX is because NASA was NOT planning to go back? And now that they've halted the Space Shuttle program we CAN'T go back without the Russians giving us a lift!

  • Report this Comment On March 08, 2014, at 3:46 PM, dlwatib wrote:

    I'm sure this ad will resonate with its target audience, BMW drivers, but BMW drivers are hated as the most arrogant drivers on the road.

    I do find this ad pretty offensive at the subliminal level. The prospective Cadillac customer thinks he is as American as apple pie, but he's just another lily-white Anglo minority living in his house in a gated suburb where he can barely manage even a high-five of human interaction before he rushes off to bloodless work. He's doesn't even bother to carry a briefcase any more because his business life has been completely organized on his iPhone. He still wears an expensive suit, so we know he's in high finance, not honest work. Cadillac ads used to show gentlemen taking their wives to the opera or going golfing with their buddies. No more of that! Now it's putting in extra hours being a desk jockey on a nice sunny Saturday when the kids are home and should be played with, not just high fived on the way out the door.

    As for the lunar module left on the moon with the keys still in it, don't you Fools know that the reason Elon Musk started SpaceX is because NASA was NOT planning to go back? And now that they've halted the Space Shuttle program we CAN'T go back without the Russians giving us a lift!

  • Report this Comment On March 08, 2014, at 4:13 PM, smilingdon wrote:

    So now I'm white trash or ungrateful if I cannot buy a new Cadillac?

  • Report this Comment On March 08, 2014, at 4:33 PM, Rotomoley wrote:

    Frankly, this ad is ridiculous. Cadillac is a very good car ...... now. However, the idea that working hard forever is the key to sucess is heavily outdated. It will get executive types ever more money. But, it has not and will not help anybody else! It is an illusion promoted to the max in the US (yes, by those very executives). It implies other countries are lazy. They are not! Witness Asia, Germany, and others. It implies that white people are the only people that create success. They are not. Fact is that Cadillac is just beginning to bump up against the capitalist challenge, how to continue possible exponential growth forever. Since that is not possible, the goal becomes how to become a very good produces outside of pure exponential growth (i.e. dividends becomes the goal, steady dividends). America had not proven particular good at this. Certainly, in automobiles the Germans (who are in fact at this capitalist inflection point) are likely to prove better at it in the long term. I would rate this commercial as borderline racist as well. Very poor commercial indeed.

  • Report this Comment On March 08, 2014, at 4:35 PM, Rotomoley wrote:

    ".. impossible capitalist growth...", correction.

  • Report this Comment On March 08, 2014, at 4:38 PM, jeweles61 wrote:

    Great Ad, I work hard if those in Greece chose to retire at 55 and live off the government, so be it.

    If you want to live here, you need to work.. sorry to those that think everyone else, should pay for their expenses.

    This great country was founded on hard work.. Not sitting on your ass and picking up a welfare check once a month.. if you want to be an artist, I suggest you be a good one..so it pays... your rent. .

  • Report this Comment On March 08, 2014, at 4:39 PM, Rotomoley wrote:

    Correction, "... impossible capitalist growth..".

  • Report this Comment On March 08, 2014, at 4:43 PM, bard999 wrote:

    This commercial is arrogant and lame, but will probably appeal to 0.05% of the US population out there. A Cadillac will never be a BMW or Mercedes, nobody on Madison avenue can change that. Its still built by the same company that brought you the Allante, and the Cimmaron, remember those caddy duds from not too long ago? By the way, did you know that nearly 40% of Cadillacs are actually "hecho in Mexico?". And as for leaving the keys to the car on the Moon, well the Chinese will be driving our rover around up there in less than 10 years, so that dog don't hunt!. I might consider buying a Cadillac if it looked good and ran well a decade later, but I'm not buying GMs latest attempt to emulate BMW. GM should just be humble, and earn back its reputation the hard way make better cars.

  • Report this Comment On March 08, 2014, at 4:52 PM, Timboo9 wrote:

    Great ad...with everyone talking about the ad...everyone is missing the point...it got everyone's attention. That is what a great ad does!

  • Report this Comment On March 08, 2014, at 4:59 PM, craigmnilsson wrote:

    What is more American than greed and the relentless pursuit of stuff. I don't agree that this is all there is to life, but a lot do in this country.

  • Report this Comment On March 08, 2014, at 5:13 PM, LegalGunOwner wrote:

    Observation: This ad is is completely antithetical to the union workers who make the cars.

    Cadillac cars, just like every other American companies' cars, are viewed as garbage everywhere else. THAT is why Cadillac hardly features the cars it hopes to sell. They don't compete well with high-end European cars...heck, even Hyundai and Kia are building QUALITY higher end cars.

    The real difference, though, lies on the resale market, where used Caddies sell for a small fraction of what they sold for, new. Yes, Americans love their ''stuff.'' That doesn't mean they'll flock to a company's latest efforts, regardless of its commercials.

  • Report this Comment On March 08, 2014, at 5:15 PM, Wiscguy wrote:

    Excellent Ad! And the new Caddies are Excellent too! Talk it up America!

  • Report this Comment On March 08, 2014, at 5:17 PM, braddock1956 wrote:

    The ad is great in a braggadocious thump-your-chest American way. The fact that it pisses off lefty Ametican Europhiles is just a bonus.

  • Report this Comment On March 08, 2014, at 5:27 PM, mrchips0401 wrote:

    I love this ad, and I sell Audi's. I love the way they mock the Euro way of work vs. American way. I love the way they take a direct hit at the French when the actor says n'est pas? (translation: isn't it?)

  • Report this Comment On March 08, 2014, at 5:49 PM, fastbiker wrote:

    Ironic that the add is trumping accomplishments and myths about the USA in an effort to sell cars built in Mexico. The closed business in Detroit around the abandon plant tells the true story

  • Report this Comment On March 08, 2014, at 5:49 PM, EveBrocart wrote:

    OK I did not think the ad was offensive at all -but we are missing an incredible opportunity to advise GM on brand positioning 1o1 - First, fire your marketing exec - second, every company that tried to compete with well established brands and won only did so bc they changed the rules of the game on them - here GM is sadly trying too hard and still appears like a cry baby. Did you bother collect accurate consumer data on what they like about a luxury car? Who told u that a car that looks like a vessel appeals to them? Have you tried and really zoomed in on what BMW or Audi means to them socially and psychologically? Good now get in there and find the real "IRRATIONAL" decisions that drive luxury brand consumers.... That's why GM is losing the luxury market - its designs are flawed and certainly the ad was borderline comical and had NOTHING to do with luxury - gee, where did your marketing team attend school? Stop crying and get down to business! Buying American is a good idea, but the BMW's and Benz hungry nouveau riche could care less about that... unless you speak their language.... hint hint (ok ideas beyond this point are for pay he he he)

  • Report this Comment On March 08, 2014, at 5:51 PM, peterwoohoo wrote:

    Love the ad!! Now if only I could get that $10.10 per hr I might be able to afford this car in a 100 years.

    Seriously, would be nice to buy....but a new Stingway would be way cooler.

  • Report this Comment On March 08, 2014, at 6:11 PM, sporked wrote:

    Wow, seems like a pretty good ad promoting the American work ethic, or what we would perceive to once be the American work ethic.

    The fact that ANYONE would be upset with this tells me a lot about the mind set of current individuals and organizations.

    When this country has more people against this work ethic than for it were in big trouble.

  • Report this Comment On March 08, 2014, at 6:11 PM, Pakirk53 wrote:

    Bravo! This ad celebrates our free enterprise system Yes if you work hard and execute well you can afford the luxury car of your choice. In Europe you can take a month off in summer or a year off withpay to have a child but your housing, vehicles and consumer spending is limited becuase the government takes 50% ofyour income so there is no incentive for one person to better than another.

  • Report this Comment On March 08, 2014, at 6:19 PM, mtnmanus wrote:

    I love this commercial! From the first time I viewed it and every time since. You can have luxuries IF you are willing to work for them. Good ole American dream there....to many these days want everything given to them. I am so over that. I grew up in an orphanage....later married then had to raise my kids alone. Worked 2 jobs for awhile....but never have been on foodstamps or any goverment program. I have worked hard for everything I have ever had. Get over it and quit whining and get a job and work like the rest of us. EARN IT!!!

  • Report this Comment On March 08, 2014, at 6:37 PM, lensrap wrote:

    Honestly, I thought the ad was inspiring! It made me feel proud and puffed up my chest as an American. Working hard and doing things that other countries don’t makes us exceptional. It not that other countries can’t or that some people can’t, the point is everyone can do it but some choose not to and Americans do it and do it well. I say reward success and punish laziness.

  • Report this Comment On March 08, 2014, at 6:40 PM, LaPaix wrote:

    Excellent ad..

    Funny, and teaches a lesson to the little ones, if seen enough

    America needs to hear and see messages like these more often..

    Nicely done Cadillac..

    And

    Thanks

    MLaPaix

  • Report this Comment On March 08, 2014, at 6:43 PM, OldStinky1 wrote:

    When I work hard and earn something then I take pride in what I've gotten. That gives me the right to flaunt it. And if I do then so what....

  • Report this Comment On March 08, 2014, at 7:05 PM, BeeInKc wrote:

    I thought the ad was pretty spot on.... we Americans work our tails off to buy stuff we don't need, to impress strangers, while neglecting family.

  • Report this Comment On March 08, 2014, at 7:07 PM, jerrythoma wrote:

    Most car ads are boring and in general do not make you want to buy their product. This one makes me want to consider a Cadillac for my next vehicle purchase. Well done...

  • Report this Comment On March 08, 2014, at 7:49 PM, PHOTON13 wrote:

    Why does Motley Fool even write articles? I rarely even click on the link when I see it is one of theirs. Always a waste, I just had to see this ad. I thought it was great. Tired of whiners who hate everything. Especially hard work & personal responsibility.

  • Report this Comment On March 08, 2014, at 8:09 PM, mack10 wrote:

    I thought the commercial was quite good. And I am not especially a Caddy fan......until now.

  • Report this Comment On March 08, 2014, at 8:14 PM, blaque1 wrote:

    I LOVE my ATS! I don't care what the ad says and a major bonus it was made in the USA! I wanted a great car, one the helps support my country's economy. A car hit me from the side on the freeway at full speed and this cadillac probably saved my life. I am a FAN!

  • Report this Comment On March 08, 2014, at 10:24 PM, crabbyone54 wrote:

    great ad,love it.!!

  • Report this Comment On March 08, 2014, at 10:28 PM, themagman wrote:

    Greaty ad!

    Since when do we have to apologize to anyone for trying to succeed and get the best of what this country has to offer? That's why so many millions of people in other countries want to come here (legally and illegally). Kudos to GM for stating the obvious. After all, this is America.... land of plenty, land of opportunity, land of rewards for your hard work, if you want to go after it....I wouldn't worry about what the liberal mimics have to say about the ad.... this is the real world...the real American dream....It is what it is..!

  • Report this Comment On March 08, 2014, at 10:40 PM, Agrange wrote:

    I love the Ad, speaks to what Americans can take pride in. American Exceptionalism, way to go Cadillac, I loved it.

  • Report this Comment On March 08, 2014, at 11:33 PM, Blaster6936 wrote:

    Tesla Tesla Tesla!! Light years ahead of anything made in Germany and Made in America!!

  • Report this Comment On March 08, 2014, at 11:53 PM, scottisinatl wrote:

    dont think theyll be selling many in Europe n'est pa?

  • Report this Comment On March 08, 2014, at 11:59 PM, scottisinatl wrote:

    the odd thing is that you have to be arrogant, ignorant fool would by a $85k Volt or a Cadillac that is mostly rental cars, meth dealers, and those in God's waiting room.

  • Report this Comment On March 09, 2014, at 12:15 AM, thinshot wrote:

    This article reflects the modern liberal attitude about work and success. It follows the current administration's comments about people being won't have to worry about having a job now that they can get free Obamacare. This article writer ought to rethink their attitude about the American work ethic.

  • Report this Comment On March 09, 2014, at 12:16 AM, chrisbibbs wrote:

    I actually don't even see what the problem is in the ad.

    The "other countries" remark was a reference to Europe and Japan, home of Cadillac's luxury rivals.

    This ad is meant to target the self-made, self-confident, very successful, and wealthy luxury car demographic that buys luxury vehicles to reward themselves.

    It's a pretty good ad.

  • Report this Comment On March 09, 2014, at 12:30 AM, DrKeys wrote:

    I find it interesting Cadillac would take a veiled reference shot at the French (August off). The French aren't their competition. They don't sell cars in North America. The Germans do. Secondly Cadillac is named after a Frenchman Antoine Laumet de La Mothe, sieur de Cadillac the founder of Detroit. I fail to see how poking at another culture is supposed to inspire me to buy their product. I already own one. This is how they squander the profit they made off of me.

  • Report this Comment On March 09, 2014, at 12:46 AM, Teranceofathens wrote:

    The really interesting thing about the ad was that they're trying to position foreign cars (like BMW and Lexus) as being for lazy socialist underachievers while "Real Hardworking Americans" strive to get a Cadillac.

    As such. I think it's brilliant. They did a really good job of that. Take the person watching your ad, define them in flattering terms, and then show them that people who belong to the select group you've placed them in prefer your product.

    At the same time, get a good dig in at your competition, while painting them in terms that place them outside and beneath the group that you're creating for your target to identify with. Do it in such a way that "we" (your target and you) can have a little derisive laugh at them. Very effective.

    I get the whole "target market" thing, but that's just a side-note, the real story is positioning.

  • Report this Comment On March 09, 2014, at 1:51 AM, barbco wrote:

    I am their target market. I actually test drove a CTS VSpsort 3 weeks ago and was totally impressed and quite amazed (always had German cars) I really wanted to buy this car, but I have to connect with the brand and feel part of the team. I want Caddy to succeed like crazy. They need to fire 75% of sales people and replace with younger more techy people ( the guy on my test drive did not know sh%#t ), open up new slick digs that make you feel like you are at Geneva Motor show and then they ate well on their way. Like a political campaign , they need to get California sold on them first .

  • Report this Comment On March 09, 2014, at 1:55 AM, LungsOfSteel wrote:

    "This ad does not appeal to left wing, liberal, academic, elitist, socialists."

    Yet the commercial features a Cadillac that's basically a Volt underneath.

    Please keep your stupidity away from the forum.

  • Report this Comment On March 09, 2014, at 3:01 AM, chrischamb1 wrote:

    GM can run ONE BILLION different and thought provoking ads on the ELR and they still won't sell (or lease) more than 1000 of these turds! $80,000 for a made-over Volt?? Really?? At the end of the day, that's all it is! A Volt with some better sheet metal, better seats and the same crappy 1.4 liter aux generator. It would be a great car for $40,000 or a lease of $349 a month with a $3,000 drive-off. But at the numbers that they are looking to get, I'm not sure but maybe Michigan already approved pot and the GM execs have gone crazy......

  • Report this Comment On March 09, 2014, at 3:31 AM, pokerelliott wrote:

    This is a GREAT AD ! It is about time that Americans get back to the Ethic of Hard Work, Family Values, Pursuing Success and not being lazy and expectant on handouts ! This AD is truly the "Anti-Obama" or the "Anti-Democrat" or even the " Anti-Liberal" marketing campaign ! I WILL be buying a Cadillac later this year and IT IS because of this AD ! Good Job General Motors, you got MY attention !

  • Report this Comment On March 09, 2014, at 4:04 AM, swampdoggy wrote:

    Great AD. Beautiful car. GM and Ford are back in a big way. Way to go America.

  • Report this Comment On March 09, 2014, at 4:33 AM, Shadow wrote:

    Actually I laughed out loud when I first saw this. This guys walking around the house high fiving his kids and walks past his wife--NON of whom even look up as he goes by as they are too busy on their electronic devices. His kids probably have never seen him at one of Their events because after all he's collecting stuff and who has time for kids when your collecting stuff! As for his wife she's banging the 25 year old pool boy cus he's never around---well except two weeks a year---when no one wants to go on his vacation. So yea a couple of funny lines and the strut of one more Dollar chasing di(c)k head. And yes I have toys (2 Rolls Royces-50 ft Yacht-4k sq ft house) too--No kids--no wife but at least I don't delude myself into some perfect world BS that don't match real world facts.

  • Report this Comment On March 09, 2014, at 5:27 AM, mso88 wrote:

    Brilliant. It's about time we started reaffirming the virtues of hard work and individual achievement. Naturally, the PC Entitlement Brigades will be up in arms bleating "You didn't build that!" or "You didn't earn that, the government only LET you earn that."

    Still, Takers outnumber Producers and an illiterate, naive electorate now has they government they deserve.

    Maybe not for long.

  • Report this Comment On March 09, 2014, at 5:35 AM, Mortise wrote:

    They needed to finish that ad with the guy

    Snorting a line off of the dash with one of

    Those two pronged gold....snorter thingies.

  • Report this Comment On March 09, 2014, at 6:14 AM, Alex1453 wrote:

    Can't anyone laugh at anything anymore?

  • Report this Comment On March 09, 2014, at 7:49 AM, Capt67 wrote:

    The author got it all wrong. Great ad.

    You are not the target audience; neither am I

  • Report this Comment On March 09, 2014, at 8:34 AM, LetsSpeakTruth wrote:

    GM has been shafting the American public since it was formed. They have to make a complete attitude turn around as well as producing a competative product. Those that have driven their junk and been cheated by them in the past have to reach out to the future generations because the past generations will never forgive them.

  • Report this Comment On March 09, 2014, at 8:38 AM, LetsSpeakTruth wrote:

    GM has been shafting the American public since it was formed. They have to make a complete attitude turn around as well as producing a competative product. Those that have driven their junk and been cheated by them in the past will never forgive them, so they have to reach out to the future generations.

  • Report this Comment On March 09, 2014, at 8:45 AM, affluentridescom wrote:

    Best advertisement I have seen in a long time. Bravo to GM's marketing division. It speaks very well to its intended audience; that is exactly why advertisements are created.

    I am one of those German car driver's and after watching the various Cadillac advertisements during the Olympics I went to test drive a couple of them. They performed very well; still have not convince me to give up my AMG, but they are getting there.

  • Report this Comment On March 09, 2014, at 8:51 AM, pns123 wrote:

    I would be a target audience, but I did not like the ad. If you have worked hard and done well, good for you. But rather than being a bragging A*S*S*H*O*L*E, why not do some good and keep your successes to yourself and your family?

  • Report this Comment On March 09, 2014, at 9:48 AM, oldmoneyliberal wrote:

    Interesting that General Motors chose the actor who played the arrogant, brash murderer in "Justified" to play the role of the arrogant, brash Cadillac driver.

  • Report this Comment On March 09, 2014, at 9:55 AM, garb wrote:

    Great ad! Not every ad must support the liberal agenda or get a stamp from the Huffington post. It's a car ad to a target audience with added humor to make the pitch. I guess it needed a 20 something hipster dancing and a "yes we can sticker" to align with an agenda...

  • Report this Comment On March 09, 2014, at 9:56 AM, coastalj wrote:

    The only thing I thought of when I saw the commercial was the amount of time off the UAWunion workers get (more than two weeks in August) and the bonuses that they got again this year after "stiffing" the Government (with our govt's permission of course) on repayment of the debt that kept them afloat. it ticked me off every time I saw a GM commercial throughout the Olympics. Just like the US Govt, they can spend out money.... I would walk on my hands before I bought any GM car. Just saying...

  • Report this Comment On March 09, 2014, at 10:03 AM, catsniss wrote:

    I Love this ad! its my favorite of all time, whats wrong with America getting her swag back?! It's time we did, Damnit!

  • Report this Comment On March 09, 2014, at 10:31 AM, howie wrote:

    Unbridled capitalism is responsible for global warming,pollution, oil spills, and the rest. A great

    Chee Prophecy asks, "when you've polluted all your rivers, killed all your fish, and destroyed animal life,

    HOW ARE YOU GOING TO EAT YOUR MONEY?"

    The U.S. is not THE EXAMPLE to follow of how to live. Maybe Cadillac will bury the owners in the cars

    as a perk for having owned them.

  • Report this Comment On March 09, 2014, at 10:43 AM, KJK wrote:

    Bravo GM!

    Capitalism, Exceptionalism, and Individualism is what makes this country great.

    I will not apologize for what I have EARNED through hard work, especially by the sniveling bleeding heart LIBS who punish the successful to give to the lazy. Libs are the most generous people I know with other peoples' money...

  • Report this Comment On March 09, 2014, at 11:16 AM, matthof wrote:

    This is one of the best ads I've seen in a long time. Such a typical liberal reaction to hard work and American exceptionalism. Way to go GM!

  • Report this Comment On March 09, 2014, at 11:31 AM, fitz76 wrote:

    Quotes from the article: "Kimberly Weisul at Inc. magazine derided it for "celebrating the unending, joyless pursuit of stuff"

    I wonder if Kimberly takes no salary for her opinions and writing from the pulpit. After all...who needs "stuff" like food, shelter and electricity.

  • Report this Comment On March 09, 2014, at 11:33 AM, rightislight wrote:

    I loved this ad when I first saw it and I still love it. I walk away from the ad and think what it is that makes us American; what set's us apart from other countries. With that the punch line is that the Cadillac represents that unique, American value. LOVE LOVE LOVE this ad!!! Definitely has put caddy back on my list!

  • Report this Comment On March 09, 2014, at 11:36 AM, johnqpublius wrote:

    I loved the ad.

    The humor was undoubtedly lost on those who sign their government checks on the back and not the front.

  • Report this Comment On March 09, 2014, at 12:15 PM, CougarPitman wrote:

    I thought it was a good American commercial until he pulled the plug. I drive an automobile not a vacuum cleaner.

  • Report this Comment On March 09, 2014, at 12:41 PM, loran wrote:

    Yes, this is the attitude we have been missing since Obama came to the forefront. I'm seeing more and more pushback at progressives and it does my heart good. Period. We are not a nation of wusses and never were. I'm thinking that liberal websites are going to go the way of liberal radio stations and the way liberal newspapers are headed. It's about time that "we the people" got over this idea of remaining silent and start taking back our nation.

  • Report this Comment On March 09, 2014, at 12:41 PM, wzrdrcr wrote:

    I think the democrats/liberals hate this ad. How dare we have a ad showing a American who works hard earns his money by having a job. I bet if it was a black faggot on welfare signing up for welfare and Obama care there be no complaints. We teach Americans there stuff free just ask government for ir. We need teach like this ad does that American products are the best but have to work hard ,praise god and not listen to the lazy everyone should be equal government. Everyone is not equal because sometimes people who want a item actually are willing to work hard to afford it.

  • Report this Comment On March 09, 2014, at 12:46 PM, Dingos wrote:

    Love the ad. Love the 'tude.

  • Report this Comment On March 09, 2014, at 1:29 PM, BrightEyes wrote:

    And Justified viewers know he's got a l'l sump'n up his sleeve for Mr carjacker too. :-)

    Whatever your thoughts about GM, or the character. the add was memorable and hit the mark for the luxury car demographic.

    Shameless American a-hole > pretentious European douche.

  • Report this Comment On March 09, 2014, at 2:24 PM, Curmudgeon1973 wrote:

    I like the ad. We spend too much time worrying about hurting other people's feelings and apologizing to the rest of the world for our standard of living. Cadillac has an excellent lineup of desirable automobiles. I own two and I make no apologies to anyone.

  • Report this Comment On March 09, 2014, at 2:34 PM, columbusboy8 wrote:

    I like the ad. It will sell Cadillacs. If you don't like the ad, buy a foreign car and watch our economy continue to go downhill.

  • Report this Comment On March 09, 2014, at 2:47 PM, MaxxTheKatt wrote:

    It's simple....really! Instead of sitting home on your ass sucking off the rest of us working to support you, get a job, go to work and you can have a better life....with a Caddy in your drive if you like! We didn't get to be the greatest country in the world by being lazy stupid schlubs!

  • Report this Comment On March 09, 2014, at 2:51 PM, Seachelle wrote:

    Hated it! Greed and arrogance are eroding true American values. It's offensive to anyone except the greedy, both Americans and citizens of other countries.

  • Report this Comment On March 09, 2014, at 2:53 PM, jett5788 wrote:

    Yes Its a great Ad , however why are bother with BMW folks, I don't think they are a market worth trying to get, they will always be a German porcupine.. I think the true competitor is the Lexus or Avalon buyer.

  • Report this Comment On March 09, 2014, at 2:57 PM, Persilsam wrote:

    Love the add with actor Neal McDonough. Specially the part with moon. we are the only ones been there and will again. Cadillac is the one car have the look, and prestige. Love everything about it. most of all it is AMERICAN.

  • Report this Comment On March 09, 2014, at 2:59 PM, styx wrote:

    actually what the guy in the add represents is very very similar to what I went through in the last 2 years.

    Last year I sold my wife's S class for a Tesla and this year I traded in my BMW for a beautiful CTS.

    I work hard and yes I want to enjoy the results of my hard work.

    Talking about cars, after I shed myself from the burden of owning German cars, when I see these new BMWs and MBs on the road I totally consider them the typical "schmuck" pretty well to do American stereotype who thinks that driving a german car is the epitome of status symbol.

    hypocritical???, NO!! I drove German cars for the majority of my adult life, but in the 90s and 2000s there were no Teslas or the rejuvenated fantastic Cadillacs, so preemptively, NO I am not hypocritical

    .

  • Report this Comment On March 09, 2014, at 2:59 PM, aaalabi wrote:

    They got just what they wanted from the ad....people talking!!!

  • Report this Comment On March 09, 2014, at 3:31 PM, takethebiscuit wrote:

    Very stylish! However, it's not only luxury that you want but performance too!

    Nicht war?

  • Report this Comment On March 09, 2014, at 4:04 PM, garogod wrote:

    The author is correct that Cadillac has its work cut out for it. After all, GM was bailed out by the U.S government, indirectly, by those businessmen's tax dollars, and they don't like paying taxes at all. What good was the bailout; it only saved more than a million jobs. How dare GM have needed assistance. Just because the U.S. and British governments propped up the German auto industry after WWII (take a look at Volkswagen, for instance) as well as the Japanese auto industry, why should GM deserve our help? Yes, Cadillac, as an arm of GM, has its work to do to remake its business image even more than its brand image.

  • Report this Comment On March 09, 2014, at 4:08 PM, dmaya wrote:

    Fantastic Ad. Cadillac has now given me the reason to look at their new cars. I drive a Lexus but love the look of the new Cadillac.

    Working hard and depending on yourself is what America is built on.

  • Report this Comment On March 09, 2014, at 4:23 PM, vet212 wrote:

    If a US citizen is appalled or ashamed of this commercial that person should be deported to the DPRK od somewhere else unpleasant

  • Report this Comment On March 09, 2014, at 4:42 PM, jk2973 wrote:

    Well done, GM!!! It's great to get a dose of old fashioned cocky American self-confidence! How else does anyone think we got to the moon (in only 9 years) in the first place?

  • Report this Comment On March 09, 2014, at 5:30 PM, tonybudz wrote:

    I think a Gorilla pounding his chest on the hood would have been more interesting.

  • Report this Comment On March 09, 2014, at 11:24 PM, BnG wrote:

    I like the ad. It speaks the truth and there isn't enough blunt truth going around these days.

    And screw anyone who has a problem with it.

  • Report this Comment On March 10, 2014, at 2:14 AM, callistalee wrote:

    WTH? I can't even believe that everyone here seems to love the ad. When I saw it during the Super Bowl I was so offended because I thought Cadillac was treating me like an idiot. First they tell me how good the French have it with all their paid time off and then they try to tell me that I should be glad to work 50 weeks a year so that I can afford a Cadillac. What this ignores is the fact that I could have the month of August off if I were French but I could STILL afford a Cadillac.

    If this ad is focused for people well off enough to buy a Cadillac, why are they complaining about the prices of German cars? Cadillacs aren't so much cheaper. Seems to me this is about cognitive dissonance. We DO work 50 weeks a year and we have to find a way to justify that so we don't feel we're being used.

  • Report this Comment On March 10, 2014, at 2:19 AM, callistalee wrote:

    And btw, your company (GM) is so fabulous that it had to be bailed out by the taxpayers. Thank you for paying a big chunk of that back. I wish you well so that you can pay the rest of the debt back. But this ad does NOT motivate me to buy a GM car. Don't treat me like an idiot. Europeans live a comfortable lifestyle AND get all that time off. Sounds good to me. Okay, I'm ready for people to tell me to leave. I don't want to leave; I'm just tired of being taken advantage of and know that we (the U.S.) can do better.

  • Report this Comment On March 10, 2014, at 6:17 AM, Rolland wrote:

    What beautiful cars and the Escalade as well.

  • Report this Comment On March 10, 2014, at 6:37 AM, Rolland wrote:

    Good for Cadillac and good for the commercial.

  • Report this Comment On March 10, 2014, at 4:17 PM, bard999 wrote:

    The current Cadillacs dont look like they will age well from a style/cosmestic perspective, unlike the BMWs and Mercedes options. GM may be building better quality cars than it did 20 years ago, But they are in no way in same caliber as Europe's current best. You cannot even begin to compare the best Caddy to the newest S-Class Benz! oh and by the way, testing a Cadillac on the Nuerburgring track, is about as relevant and silly as testing a BMW on the New Jersey turnpike! Truth be told Cadillac is manufacturing fewer cars in the United States than BMW. This latest commercial plays on stereotypes that are just plain incorrect. To me, Cadillac always was, and still is a stale and stodgy brand. Good luck with trying to re-invent oneself Cadillac!

  • Report this Comment On March 10, 2014, at 5:11 PM, mikedeason wrote:

    This ad takes the phrase "Ugly American" to a new height.

    I'm not down on Hard Work; who is?

    But this ad singlehandedly sets back American relations with the entire English-speaking, non-American world with its stupendous arrogance and condescension.

  • Report this Comment On March 10, 2014, at 5:12 PM, KyleSanDiego wrote:

    Seems like the left PC are the only ones with the time to write paragraphs, the rest of us too busy working to keep the economy humming along.......interesting

  • Report this Comment On March 10, 2014, at 5:16 PM, Ten40les wrote:

    GM is in it to win it with this ad campaign. It almost makes me want to drive a Caddy! It exemplifies that hard work made this country great, which is why all the lazy talentless liberals hate it so.

  • Report this Comment On March 10, 2014, at 5:18 PM, fitzglud wrote:

    This is a great ad on many levels. It appeals to American Exceptionalism and the value of hard work and thumbs its nose at all those liberals who hate the successful. It is an anti progressive ad. Not many of those around. That is why it is so notable.

  • Report this Comment On March 10, 2014, at 5:20 PM, Hayka wrote:

    Like it. Think it is well targeted to a specific buyer – Last I heard, it's still a free country, where you can work your butt off and reap the financial rewards... And driving a Caddy and owning "things" doesn't make you a bad person or mean your values are screwed up. There are thousands of non-profits out there doing great things, with the support and funding they get from "Caddy" owners. Could go down this road forever, but I think you all know where i'm headed.

  • Report this Comment On March 10, 2014, at 5:27 PM, RedSoxFan1001 wrote:

    Great Ad.

    I buy Chevys and run them into the ground. Usually 150K miles plus.

  • Report this Comment On March 10, 2014, at 5:28 PM, LQM2 wrote:

    I would rather have a used Mercedes and August off.

  • Report this Comment On March 10, 2014, at 5:30 PM, jtholland wrote:

    Great ad. Well written, well executed - the first time I saw it, I had to rewind to hear it again because it took a different approach. That's a good sign that it catches your interest.

    As for the "message". And if you listen to it, they're not extolling the virtues of getting stuff. They're extolling the virutues of the American dream: work hard, beleive anything is possible, etc. The "stuff" is just a side effect. Well done.

  • Report this Comment On March 10, 2014, at 5:39 PM, mergerman wrote:

    Great garage door behind the car.

    But the Caddy is a "hood" car. Hard to capture mainstream America's attention. Recent ad campaign is impressive.

  • Report this Comment On March 10, 2014, at 5:41 PM, nappytown1 wrote:

    This is a gutsy ad! It seems to me that GM is aiming more at their core demographic (central US and Texas) than at import buyers, and trying to hold them. Most coastal buyers below the age of 65, think of Cadillac as the car that "old" people drive, or have heavy immigrant populations that are prone to buy European, also part of the culture. So, trying to break through in these markets is going to require a culture shift, and that is not possible with ads.

    GM has to hold the middle in order to expand to the edges..

  • Report this Comment On March 10, 2014, at 5:41 PM, froggysr wrote:

    I think the ad is fantastic. I am the target audience and it works for me.

    I worry about the ad agency that did a great job and is now likely getting tons of grief over the critics feedback.

    They say no good deed goes unpunished, the same applies at times to a good job!

    Too bad.....

  • Report this Comment On March 10, 2014, at 5:42 PM, dwscho wrote:

    I think it's a great ad celebrating hard work and independence. Of course the Libs love dependency and European style socialism where people are more dependent on the government for support. We see how ell that's worked out.

    The libs can stop complaining and get a job.

  • Report this Comment On March 10, 2014, at 5:44 PM, Simplyoutraged wrote:

    Everyone's a critic--or a whiner--when they feel superior and enjoy being condescending to their perceived lessers. We're right because we say so. Some of the messages spewing outrage are simply missing the point--but that's why they always spew. And then there are the others....Little people, little minds.

    I agree, the copywriter who came up with leaving the keys is brilliant. Now if only the critics had his skills.

  • Report this Comment On March 10, 2014, at 5:45 PM, larrymeyervi wrote:

    This ad is fabulous!!

    Bold and makes some good points ....so now I need to watch the follow up to understand the car - it appears it is a plug-in electric, which all of us should be buying - if not for the environmnet, then as a patriotic move to get us less dependent on the Middle East oil fieleds.

  • Report this Comment On March 10, 2014, at 5:45 PM, jssiegel wrote:

    Once upon a time, Cadillac was the official "Shmuckmobile" - the one whose driver was guaranteed to cut you off, cross over three lanes to make a turn, do 50 in the left lane, etc. These days, Lexus seems to be the choice of arrogant clods. Why would GM want that title back?

    And BTW I never do stuff like that in my BMW - I want everybody to enjoy driving as much as I do!

  • Report this Comment On March 10, 2014, at 5:46 PM, MikeyMatt wrote:

    The ad is clearly brilliant. Makes you want to gol out an buy a new caddy.

  • Report this Comment On March 10, 2014, at 5:48 PM, DoctorLewis4 wrote:

    Stupid ad for a company bailed out by the tax payer. If you are an arrogant jerk buy this car! What makes it worse is the car sucks. My friend has one. Tech issues, etc. Wants to trade it back for an Audi.

  • Report this Comment On March 10, 2014, at 5:52 PM, SSuperman wrote:

    Ameeerica, Ameeerica... Am now, and have always been an American automotive enthusiast/owner. In the market for a Cadillac XLS as we speak. Aside from the fact that the current administration has all but abandoned our space program (thus, that car on the moon could very well be there for decades), I loved the ad. Now, get out there, buy American and put your likely unemployed neighbor/brother to work!

  • Report this Comment On March 10, 2014, at 6:08 PM, edmangan wrote:

    The ad is good and the critics are bad. However, I just bought a Lincoln because I think Ford Motor is really the America automaker. They did not take any bailout money kike GM and Crysler. Did your taxes pay for the development of that car?

  • Report this Comment On March 10, 2014, at 6:09 PM, Bobinalong wrote:

    This ad is doing a great job in trying to tell many "narrow minded" luxury car buyers that this country has one on the best made right here in the good old USA. The media, along with a lax US auto industry, has spent many years touting foreign cars as superior but they are very slow in realizing US car manufacturers have listened, are catching up and in many cases have surpassed their foreign counterparts. We, as US citizens, owe it to ourselves and our economy to truly and open-mindedly look at our own US made automobiles. I quote from experience, now owning a well made foreign car, and state I will probably go back to a US product in the near future since my experience with my latest car hasn't come close to living up to the media's big hype.

  • Report this Comment On March 10, 2014, at 6:16 PM, Chipster wrote:

    I thought the ad was a kind of fun and snappy in it's punchy, smart alec way, BUT....it also, to me, portrayed the kind of in-your-face, put-down, bravado swagger that those who feel inferior put on - and the kind of stuff , as we can see, that "anti-liberals" love to swing. Just kind of rude and boorish. It's also reflected, as someone else has mentioned, in that big-mouth, blunt front grill. I thought the body lines were nice and sleek and totally blown by the garish out-of-scale grill. A bad old-school (still too common in recent-year American "luxury" cars and SUVs- not the GTO/Camaro old school. And, don't think for a minute that in this YouTube, viral world, that this isn't flying around Europe, the world, in fact, and putting off potential buyers in markets this article recognizes as needed by Cadillac. And, yes, why not show off the car and it's smart up-to-date allure as the claim to being "in the game"? Just sayin'...

  • Report this Comment On March 10, 2014, at 6:18 PM, MikeinDenver wrote:

    Pretty funny responses. GM is pure fail and this ad shows just why. Nobody in their right mind should buy this over a Model S. Save yourself 50k and buy a Chevy because that is what it is.

  • Report this Comment On March 10, 2014, at 6:19 PM, shahind wrote:

    What arrogance? What greed?

    I saw confidence, love of accomplishment, love of hard work and forward momentum, and some American competitiveness. Since when do these positive attributes represent everything that's wrong with America??

    Love it or leave it!!!

    I'm a naturalized citizen. I was on my feet cheering for America and everything it stands for. I work hard every day, and have accomplished a great deal. Not because of Greed or arrogance. Accomplishment is an end in itself. But the haters are so blind, they can't assign any other attributes to success but arrogance and greed.

    Who do they think creates the jobs in this country. Obama?????

    It is really self hatred. Seems so obvious to me.

  • Report this Comment On March 10, 2014, at 6:19 PM, DaiEvans1955 wrote:

    I didn't realize that so few Fools get outside the USA to see how the rest of the world lives. Probably too busy working to buy Cadillacs.

    Its American exceptionalism which might get things sold in the USA, but it doesn't really get it done in the rest of the world. I suspect we may need to get other nations buying our stuff to be truly successful in a global economy.

  • Report this Comment On March 10, 2014, at 6:21 PM, ifool100 wrote:

    The ad was nauseating. It was well executed, well produced. It also alienated a substantial demographic. To claim that ownership of shiny stuff and doing deals is life’s priority, is a shallow, stupid statement. You can keep your misguided clients Caddy. You used to have class.

  • Report this Comment On March 10, 2014, at 6:24 PM, RobinSteel wrote:

    Lots of typical wacko thinking in this thread, but if you think that Lithium Batteries are going to power the future personal transport vehicles, you haven't studied enough.

    The simple fact is that there is not sufficient "energy density" in the LiOn battery.

    I will need replacing often, and the coal used to make the electricity to charge it will offset the pollution "saved".

    That is why all of the car makers are working on the Hydrogen Fuel cell, and why we should not waste more tax dollars subsidizing things like corn ethanol, and Tesla...As for the Teaparty, rants, the biggest recipients of "govt welfare" are corporate "farmers" who want price supports for their GMO based trash food, as the latest farm bill provides...you don't see Safeway turning down food stamps, do you?

  • Report this Comment On March 10, 2014, at 6:24 PM, MirageaCaptain wrote:

    Just put the CTS-V motor down as an option for the whole model line ala Mercedes S-55. The advertisement was meant to be a parody.

  • Report this Comment On March 10, 2014, at 6:25 PM, shahind wrote:

    The Target audience was the American consumer. No one has been alienated. Speak for yourself.

  • Report this Comment On March 10, 2014, at 6:30 PM, Intaglio7 wrote:

    Just like the offensive ad, the design of the car is blunt and boorish and aggressive. The Cadillac's performance virtues withstanding, I'll stick with BMW.

  • Report this Comment On March 10, 2014, at 6:33 PM, RogerAK wrote:

    I guess I'm in the minority. I agree with gmerchant11 who wrote:

    "Cadillac assumes that all successful people are arrogant workaholics like the actor in the ad... is so busy he barely has time to acknowledge the existence of his own family within his own opulent home. High five the kid... slap the paper into his wife's hands... he's too damn busy "getting things done" to deal with stuff like speaking to them. Why, he even changes clothes quick as Superman in a phone booth. No, the ad is offensive because it portrays Americans as slovenly arrogant slobs."

  • Report this Comment On March 10, 2014, at 6:35 PM, ggsandiego wrote:

    I was embarrassed and cringed every time I saw it during the Olympics. It was in very poor taste. How many ways can you say, "Ugly American"? Only GM knows for sure.

  • Report this Comment On March 10, 2014, at 6:47 PM, shahind wrote:

    BMW " The ultimate driving Machine." BMW often mocks all other automobiles in their ads. That's what ads are supposed to do.

    Those of you who are offended: Do you see German arrogance in BMW ads too. Or is it only American ads that are offensive.

    The hatred is amazing. Ugliness is in the eyes of the beholder. It reveals extreme prejudice.

  • Report this Comment On March 10, 2014, at 6:50 PM, Bama wrote:

    What an insufferable jerk. Imagine having lunch with this guy - 60 minutes of nonstop ego and pablum. Bet his subordinates just love him to death.

    The problem with Cadillacs is that they're ugly - too big and chunky on the outside. Designed according to the decades-old GM mantra - big is always better, design whatever.

    But the car fits this guy's character to a tee.

    So the ad fits the car. Success!

  • Report this Comment On March 10, 2014, at 6:57 PM, gkirkmf wrote:

    The ELR is just an expensive Volt. Test drove a Volt... nice car but not worth the money... also, they do not have all wheel drive... I live in the country and need all wheel drive to get me back and forth between my estate and the grocery store. Will have to stick with Audi German engineering for the time being.

  • Report this Comment On March 10, 2014, at 7:00 PM, Petezeek wrote:

    I love the Ad! Shows progressive future with Cadillac!

    Those complaining about the AD and making comments about Cadillac being chunky etc...have not looked at or seen a recent caddy!

    Great AD!

  • Report this Comment On March 10, 2014, at 7:06 PM, icwydt wrote:

    First, all of us old enough to remember the Cadillac Cimarron will have to die off.

    Second, all those who remember the GM bondholders after the bailout will have to die off.

    BUT, I love the ad (even though his suit doesn't fit.)

  • Report this Comment On March 10, 2014, at 7:07 PM, kidbanks wrote:

    I love this Ad! It focuses on what hard work can bring. Americans have so many opportunities. If some want to work hard to buy stuff that's their choice. Personally I choose to buy stocks and drive a 2003 passat. Stuff is what helps keep our economy rolling.

  • Report this Comment On March 10, 2014, at 7:16 PM, cynfool8 wrote:

    I love the ad! Not sure why people assume progressive liberal types would not like it; my politics (very liberal) have nothing to do with how hard I work (extremely hard), and I enjoy my spoils. I drove an American luxury car (Buick Reatta) for years before switching to a Mercedes; I don't like the Cadillac styling or handling. But, I am their audience and I enjoyed it.

  • Report this Comment On March 10, 2014, at 7:18 PM, Jec3 wrote:

    I agree with "gars". When GM gives me back my GM shares that got trashed in the bankruptcy, I might consider buying one of their cars. But, not until.

  • Report this Comment On March 10, 2014, at 7:21 PM, TGM wrote:

    Great ad really pulls me in. Good sense of style, delivery and tempo.

  • Report this Comment On March 10, 2014, at 7:26 PM, cmalek wrote:

    "Cadillac, in other words, has finally reached product parity with the best from Germany"

    It sure did! According to the Consumer's Reports in its 2014 Annual Auto Issue, Cadillac, BMW and Mercedes are the three most problem prone cars in their tests

  • Report this Comment On March 10, 2014, at 7:40 PM, plantoretire1day wrote:

    Yes, the ad was offensive and lived up to the 'ugly american' tag, but I had to laugh. The ending gave me a lasting chuckle. This is tongue in cheek stuff, I can't take it too seriously. However, if I, my native people or land were the butt of a joke or public ridicule, a more negative lasting impression may have occured. Love thy neighbor as yourself is still the best route to take, even in advertising.

  • Report this Comment On March 10, 2014, at 7:44 PM, canadacomments wrote:

    Don't have time to read all 200+ comments but one of the first, from gmerchant11 echos my thoughts. Motor Trends car of the year - yeah and when was the last time, if ever, that MT ever gave that award to anything but American iron. The real car magazines (Car and Driver, Road and Track, Automobile) snicker at MT and their blind adoration of the cars of the big (maybe medium) 3. I get the ad. However outside of Republican headquarters it falls flat on its face.

    Cadillac is my father's car (alright, he drove Lincolns).

  • Report this Comment On March 10, 2014, at 7:59 PM, Keren wrote:

    A very entertaining ad which underscores the iconic American dream of quantified success. The premise upon which this glitzy ad is predicated ,completely misses the piont..the ELR. It is a wonderful ad/endorsement for a success driven American husband. Cadillac's European rivals ,Mercedes ,Audi etc deliver their wares in a no nonsence format with attention to their products and performance. As a buyer, I find greater value in seeing the car/SUV put through the course than wathching the driver slalom through his household to his back door where the product seems incidental. Clearly Cadillac is selling a lifestyle not a car here .

  • Report this Comment On March 10, 2014, at 8:06 PM, steverweber wrote:

    Love this ad and don't get tired of watching it. I agree that the comment about the lunar rover is outstanding (and so true!).

  • Report this Comment On March 10, 2014, at 8:23 PM, Jarmbru wrote:

    I've seen way too many comments here about "libs" not liking the commercial because all "libs" are "entitlement hungry" welfare sucking lazy morons, bla, bla, etc. Uh . . . who's the biggest recipient of government welfare of all time? Could it be GM? Did we forget about that? Did we forget about all the investors who GM defaulted on? I know I can't forget what they did to the portfolio of someone in my family.

    I've watched GM put out crappy products for the last 40 years or more. But I'll give GM credit for one thing; they have always been willing to do anything, anything at all, to realize a profit, except make a great vehicle at a great price. I just can't believe this leopard has changed it's spots. Some day it will rain and there under the cheap cosmetics you'll see them again.

    By the way, it's okay if I call people I don't agree with "Tea-Buggers" and tell them what they think isn't it? This is the appropriate forum for that kind of comment, right? No? Good. Let's leave this "lib" crap out of here too.

  • Report this Comment On March 10, 2014, at 8:43 PM, hdweeks wrote:

    Love the ad. About time successful people don't apologize for hard work. Don't know about the car, but I'm sure it will get certain people to look at it.

  • Report this Comment On March 10, 2014, at 8:53 PM, gventner wrote:

    I have lived and worked in the US and Europe. I guess you have to take the ad as joke. The idea that Americans are the only successful ones...probably have never been to the south of France, Sardinia, or London. It is pathetic the people here so full of themselves...thinking that enjoying life outside the office is some kind of defect. Just as Cadillac and poor workmanship from those "uber workers" in America doesn't hold a candle to european super cars. Note where all the most beautiful cars in the work come from....many which they don't even bother shipping to the over worked...brainwashed americans.

  • Report this Comment On March 10, 2014, at 8:55 PM, JoeyPass wrote:

    The naysayers just don't know their target market. It is a great ad, with excellent execution and not aimed at bleeding heart liberals who feel guilty about success.

  • Report this Comment On March 10, 2014, at 9:21 PM, toprosper wrote:

    For me the ad said more to me about America. It spoke to American exceptionalism, which has been affected by the tawdry stains of recent national politics. We are told by the PC crowd to feel guilty for working for success, and creating our own luck.

    I am glad GM had the gumption to do the ad. How else are you going to sell a high tech American Car unless you appear to those with the same attitude- an attitude that is responsible for building this country!

  • Report this Comment On March 10, 2014, at 9:27 PM, criticalGabe wrote:

    I am a European who happens to love America and appreciates that Americans and Europeans are different and that is not a bad thing. There are a lot of great things about America and Europe alike. Americans work hard and don’t mind having less vacation than most Europeans, because it gives them the power to buy “stuff”, often times very nice stuff. A lot of Europeans don’t mind having less stuff as long as they can have more leisure. Two different life styles, that’s all. And it’s people rocking in the free world. All good.

    This ad is talking to an American crowd of driven successful men and does -as the articles suggests- ask what their problem is with things that come out of America. It does a good job at that too, even if Neal McDonough’s character does come across as somewhat pompous in an obnoxious George Bushian don’t-you-hate-those-stupid-Europeans kind of way.

  • Report this Comment On March 10, 2014, at 9:27 PM, RevKevye wrote:

    I think this ad is brilliant! All the lib American haters can take August off and go to France. I just might buy this caddyI

  • Report this Comment On March 10, 2014, at 9:42 PM, TheBard wrote:

    I hate this in-your-face nonsensically-scripted ad, of a blow-hard spouting idiocy. "We went to the moon and got bored." Yeah----and we shocked and awed Iraq and Afghanistan for the tune of trillions, and we got bored at that, too. What, is it with the short attention span of Americans?

    Actually this commercial is too controversial. Cadillac is not doing so bad. Cadillac is making excellent cars. The commercial should tell about some engineering features.

    Cadillac and Lincoln are both producing great alternatives to BMW and Mercedes. I think Cadillac has really developed into an icon plateau again; but this ad reminds me of the foolish television commercials for the Escalade, just before General Motors tanked. In those commercials, an Escalade was depicted racing through city streets recklessly. The worst commercial was when the Escalade beat two freight trains through a grade crossing. That ad caught the attention of Operation Lifesaver. The connotation that a matronly Suburban with some plastic molding and a Cadillac crest, would be so stupid, caught my attention, too. I decided that the time had come to sell GM---Because GM was totally off course.

    I sold GM at $42.00 a share and after that, GM disintegrated.

    I remember GM in the 1980s. The Diesel Cadillac Seville was the lamest car on earth. How about that awful Cadillac Cimmarron? Don't get too proud GM, about in-your face American boasting. Cadillac has not fully recovered from all the failures the past. If the Europeans can enjoy a summer vacation, it is because they are successfully producing engineering masterpieces.

    I hate this ad because it is not selling an excellent product. This commercial is only grandstanding an idiot. Everything that the character actor is saying, is false and wrong.

  • Report this Comment On March 10, 2014, at 10:08 PM, TSSN wrote:

    What is boring is all this hand wringing. It was a solid ad about a solid product. And the line about leaving the keys in the rover WAS brilliant.

  • Report this Comment On March 10, 2014, at 11:05 PM, willie426 wrote:

    Stuff. I found it funny that American's consider long hours and getting more "stuff" to a week off in Aug with "stuff" preferable. Who brainwashed us? George Carlin talked about "stuff" and put it in perspective. Did not GM resurrect from near death as a company by borrowing other people's "stuff" ?

  • Report this Comment On March 10, 2014, at 11:12 PM, Falcon13 wrote:

    Wife just got a GL 450 after having an Escalade for 5 years. We didn't really consider a new Caddy cause they hadn't changed except for price. The Mercedes is absolutely a superior product and considerably less cost than Escalade or Lexus. Maybe the 2015 is an upgrade but it's price would be a concern

  • Report this Comment On March 10, 2014, at 11:23 PM, Thror wrote:

    I agree with the author, John Rosevear, in that this ad is trying to speak to Americans who usually buy German cars. And to that end, it's successful.

    But this a bit more brilliant than that, isn't it? It was launched during the Olympics, when our patriotism is a bit elevated, and speaks to our sense of American Exceptionalism (again, with the Olympics as a backdrop).

    I'm not sure when the virtues of hard work and trying to get ahead and save became bad things. And I've never really understood the values of Americans who are so down on America. Nor do I feel like taking the lifelong guilt-trip that so many of them seem to be on.

    I work hard, spend plenty of time with my family, own my own home, and bought a GM car (made in Australia). My wife has a Toyota. Why? Cause she works hard, too, and that's what she wanted.

  • Report this Comment On March 10, 2014, at 11:28 PM, Thror wrote:

    Willie, GM's bailout notwithstanding (the irony isn't lost on me), no one brainwashed us. We've been a country with a work ethic built into our DNA for the last several hundred years. True, it's only over the last hundred or so that companies began packaging "stuff" for the middle class so we could buy it as a reward for our labors.

    Personally, I pick my toys carefully, by quality, not quantity. I think that's where a lot of people get lost.

  • Report this Comment On March 10, 2014, at 11:30 PM, Excaddy wrote:

    The Cadillac division chose to throw away its most reliable customers. Continued shrinkage of the cockpit, with no bucket seat alternative, makes the XTS a compact car. Since achieving financial success(1988), I have owned nothing but Cadillacs. My 2009 DTS is aging, and I will likely go either Lexus or Mercedes for my next car. Cadillac left me behind.

  • Report this Comment On March 10, 2014, at 11:36 PM, LunarBird wrote:

    It's gotta bring a smile to your face! Its preposterous and that's what gets your attention. You wonder where he's gonna take you next and he takes you thru the ad and all the way to the end. He GETS your attention and that's the point! N'es pas?

  • Report this Comment On March 11, 2014, at 12:20 AM, PMTP wrote:

    Great ad. The point is to get the attention of people that might buy the car... if you can get their attention and shock them into a paradigm shift in their buying habits. If someone has been buying BMWs or Mercedes for 20 years they are going to keep doing so unless you get their attention. This ad gets everyone's attention that watches it. Mission accomplished. Sure, it will upset some. Really, how many of them would have ever bought one of the cars anyway? I think it will change some people's thinking and that will increase sales. That is what ads are supposed to do. I hate to be cliche but it's like they say... if you want to make an omelet, you have to break some eggs.

  • Report this Comment On March 11, 2014, at 1:00 AM, Bosco wrote:

    I, for one, like the ad very much. It says that America is getting its mojo back. We still are a second rate nation, but we are moving up. Maybe, some day, we will again reclaim our AAA debt rating. But under a new administration. Ditto with the U. S, Constitution. It's the beginning of our comeback, hopefully.

  • Report this Comment On March 11, 2014, at 2:20 AM, g1941faz wrote:

    The ad worked with me and I went to my nearest

    Caddilac dealer to check out the new ELR. I liked the styling, interior luxury and the test drive was fantastic in performance and quiteness. It is truley world glass in every respects.

    Dislikes....80 K MSRP, Max range on full charge is about 330 Miles which includes the extended range gasoline engine which uses 9 gal of gas. Estimated recharge using 110 V IS 12 HOURS....240V 5 HRS. Also, salesman was not sure how much distance was lost on the battteries as you used the acessories....like the a/c and other electrical devices common today as plug-ins in our vehicles.

    Conclusion.....ad is great but as for the ELR?.... not enough recharging locations in Michigan to justify the cost of purchase coupled with the anxiety of running low on "juice" in a snow storm and stuck in bumper-to-bumper traffic. Then there is the ever-more frequency of extended power outages from storms and brown-outs. If your low on "juice" and you need to get out of "Dodge" you might have to leave your $80K ride in the garage and hope your back-up has a gas station with pumps working.

  • Report this Comment On March 11, 2014, at 3:31 AM, AlSiniscal wrote:

    Great ad!!! Thanks for telling it like it is. If you don't want to work, you get the cheap used Peugeot. It's obvious. Now I want an ELR Cadillac.

  • Report this Comment On March 11, 2014, at 4:05 AM, bruinwriter78 wrote:

    There are three really glaring problems with the ad.

    1) The ELR is an all-electric car. We only see a quick shot from a distance that shows the electric plug. GM is known for gas guzzling SUVs, so they need to do more to communicate this important breakthrough.

    2) The car keys on the moon stuff was really good and said more than enough about American ingenuity and independence without taking shots at places which offer a quantifiably better lifestyle in a number of metrics (health care, infant mortality rate, 5 weeks minimum vacations, educational scores, etc.).

    3) Poor casting of an actor who plays a lot of psychos and villains. They need to cast someone with a little more heart and humor to get away with the wise ass American persona.

  • Report this Comment On March 11, 2014, at 7:44 AM, BELIZE91 wrote:

    I am a Ford guy and I loved it, It puts the thumb into the eye of blame America crowd. The man worked for what he got, how he spends his money m not my business. Better than the nay sayers who drive an electric car cause they care then park it in a 15,000 foot house or fly everywhere on private jet.. Do more ads like this one!

  • Report this Comment On March 11, 2014, at 8:11 AM, willie426 wrote:

    Correction...American's consider long hours and getting more stuff to a MONTH off in August and still having/getting more stuff.....now that is a great marketing feat!

  • Report this Comment On March 11, 2014, at 8:12 AM, CCD wrote:

    But the guy buttons the bottom button on his suit jacket! How uncool is that!!

  • Report this Comment On March 11, 2014, at 8:16 AM, willie426 wrote:

    Thror...like your comments. I am not opposed to stuff and think if you have the money, it is your choice how you spend it. This is America after all and I am a Fool :-).

  • Report this Comment On March 11, 2014, at 8:36 AM, Stockgamblr wrote:

    Absolutely this ad appeals to a particular demographic - the 1%. People with family values will find it repulsive. Kudos to the ad company for targeting their product audience appropriately.

  • Report this Comment On March 11, 2014, at 8:48 AM, gearoil wrote:

    COOL ad. whining,sniveling, bleeding heart liberal sheep shouldnt watch adult "entertainment er commercials" you may be offended that some people actually believe it a good thing to grow,prosper,and have individual liberty to create "stuff" they buy ,like automobiles ( ford ), personal computers and the like (jobs), electricity and over 1000 inventions (edison) etc... oh and btw,look at the jobs/income created over the life of those innovative hard working peoples inventions who took the risk and reward of pursuing thier works and dreams. and dont forget the independents that planted new roots in this soil to form a more perfect union with life ,liberty and the pursuit of happiness. Not to be led around by the nose by a king(tyrant,dictator, u fill in the blank) . Talk about risk!! I want to be able to easily afford hundreds of caddilacs , just so I can give them away (im greedy like that). i wouldnt give one to sheeple. only those that understand the ad. FOOL ON MAN!

  • Report this Comment On March 11, 2014, at 9:41 AM, ilong wrote:

    I'm a liberal and I like the ad. When will the right wingers ever figure out what a liberal is. Oh well at least now they may finally start buying American cars.

  • Report this Comment On March 11, 2014, at 10:21 AM, turtle975 wrote:

    I have a TiVo and miss most ads, but I saw that one during the Olympics (watching something "live"-ish). I liked that ad. I have seen the reviews on Motorweek (car TV show) and am impressed. I'm going to look at a Cadillac for my next car (as well as a BMW). At 6'4" I like a big seat, but hate sacrificing reliability. And I like the idea that someone is ticked off at the ad. For some reason I think it is funny to get mad at a commercial and it makes me think more of the brand.

  • Report this Comment On March 11, 2014, at 10:29 AM, stockdissector wrote:

    I guess I'm old fashioned. While the pursuit of stuff is kind of vain I don't see anything wrong with having a work ethic and taking national pride in your country and wanting to be better than other countries.

  • Report this Comment On March 11, 2014, at 10:30 AM, stockdissector wrote:

    Great stuff by the way.

  • Report this Comment On March 11, 2014, at 10:32 AM, ttocsmij wrote:

    Sadly, all missing the real issue ... having a competent service facility for your brand-of-choice. I love my car but the local dealership has crappy service (e.g., I had to show the mechanic the broken ball joint because he couldn't hear it, feel it _or_ find it). I've kept it because so far I've been able to fix 99% of it's issues (and I'm waiting for station wagons to come back into style - we're getting close). I've owned/driven every style/brand there is (from Auto Union DKW to "Dotsoon" 240Z, dune buggy to SUV). My fondest memories belong to my Saab 95's, Honda Accord's, and my Cadillac (a nimble '79 Fleetwood Brougham with a 7L V-8 and 4 discs). Not only were they fun to drive, but the local Saab mechanic was aces and the local "family-owned for 50+ years" Cadillac dealer's mechanics were even better. Sigh. I miss those guys. The former died, and the latter was finally swallowed by a mass-marketing dealer whose mechanics couldn't replace a fan belt properly to save their lives; no kidding - they did this on my wife's V-6-powered SUV and managed to break a piston pin!! I couldn't believe it either. I still roll my eyes when thinking about it. So ... don't worry about the brand so much as worry about the fellow who will be opening up the hood or crawling underneath!! Caveat: I'm no GM fanboy -- having witnessed the junk they built in the 70's, 80's and 90's -- but by all accounts it sounds like they have done a lot better this decade.

  • Report this Comment On March 11, 2014, at 10:39 AM, ttocsmij wrote:

    That is the bane of current electrics, g1941faz. I am amazed that none of them have installed a roof-sized panel under Gorilla glass as a trickle charger. Sure it won't power the vehicle under way but every little bit helps ...

  • Report this Comment On March 11, 2014, at 10:42 AM, mrbioclimber wrote:

    FANTASTIC AD - The ad is brilliant because it associates the brand with the target market's ideology. The ad appeals to me because I believe that our way of life comes with a price and I want to be proud of who we are and how we got here. I am considering a Cadillac for the first time ever because I am convinced of the car's quality and now I believe it is cool to own one. Call me shallow.

  • Report this Comment On March 11, 2014, at 10:46 AM, joemack100 wrote:

    I couldn't agree more. The add is perfect for what Cadillac is trying to accomplish. The haters are the same characters on the left who don't believe America can be excellent.

  • Report this Comment On March 11, 2014, at 10:55 AM, timc1981 wrote:

    It's pretty disinegenuous for a company that took billions in government handouts to tell other people they should work harder for their success. GM's CEO will be taking home more than $14 million this year, and the average GM worker makes about half what they made pre-2008, despite the fact that they work just as hard. It's called the myth of meritocracy.

    BTW, Kimberly Weisul gets it right by saying the ad celebrates "the unending, joyless pursuit of stuff"

  • Report this Comment On March 11, 2014, at 11:09 AM, ogcannonball wrote:

    It's a great ad.

    I think it appeals to the "buy-American" kind of "rich guy" that they are targeting, and I think it resonates for people who want the company to be relevant.

    At the same time--unless its target audience is exclusively limited to the brazen-few still buying their wives fur coats to wear to dinner in San Francisco--Cadillac walks a fine line and risks a net-negative outcome if it alienates too many of the thin-skinned apologists who will cast their holier-than-thou social stigma on the buyers of Cadillac's cars...

    Re: the product, Cadillac is closer than it's been in a long time. I.e., in many technical categories Cadillac is at or above parity (e.g., magnetorheological shocks on the CTS, performance of its V series engines). And it's right to take the opportunity to up its visibility at this point in time.

    But, in my opinion, the fit and finish still falls well short of its German competitors. And short of its price tag (~$60k for that ELR and $75k for a CTS V series that competes with a $75k BMW 550i).

    And all of the big autos are falling short of Tesla with their multimedia and usability, more generally.

  • Report this Comment On March 11, 2014, at 11:11 AM, siggie71 wrote:

    I think the author is reading too much into the ad. GM isn't marketing to people with German cars, it is marketing to a$% holes.

    It will need to find some stupid a$% holes to pay 75% of the price of a Tesla for a gussied up Chevy.

  • Report this Comment On March 11, 2014, at 11:16 AM, Jarmbru wrote:

    Cadillac; subdivision of General Motors, one of the biggest recipients of corporate welfare in the history of mankind in an effort to save it from complete failure due to poor management.

    The ad is successful in that it makes the viewer think about the efforts of Cadillac to produce a fine vehicle, finally, maybe.

    Where the ad doesn't work is when Cadillac exhorts us to work hard so we can buy one of their "New and Improved" products. Most people, including even many of the Tighty Righties, can see through this stale old pitch.

    And what's with we're supposed to work harder so we can make more money for Cadillac? Other than the my tax dollars that the government gave them I have never worked one second for Cadillac, and I don't plan on starting now.

  • Report this Comment On March 11, 2014, at 11:42 AM, minttoothpaste wrote:

    I think it would be a good ad... if they took out the taking August off bit. It actually makes me think that maybe we (americans) actually work too hard. And to what end? A Caddillac?

    I think I'd rather have a month off sitting at a cafe eating bonbons and drinking wine every year.

  • Report this Comment On March 11, 2014, at 11:49 AM, Chontichajim wrote:

    Since Cadillac can't compete with European or Japanese luxury cars by comparing the cars themselves they try to sell us on the emotion of buying domestic. Same ad for the last 2 generations with a slightly different wrapper. We won't be trading either the BMW or Lexus for a Cadillac until they are able to build a competitive car.

    If I work hard for my "stuff" I don't want something second rate just because it is domestic.

  • Report this Comment On March 11, 2014, at 11:54 AM, srockaz wrote:

    It's about time! I'm proud to be an American and tired of a govt and media constantly runs down the country that provides the very freedom they are excercising. My next car's going to be a Caddy baby!

  • Report this Comment On March 11, 2014, at 12:06 PM, NYUnited wrote:

    I vowed long before they became Government Motors that I would never own a GM model car. And I've stuck to that.

    But...i LOVE this ad.

    I feel like this country is in ruins, the American spirit has broken into a bunch of "fairness", whining and a total lack of self-respect. Then you see an ad like this....YES!

    PS: Let's get back to the keys in that Moon Rover before China!

  • Report this Comment On March 11, 2014, at 12:09 PM, Samskiman wrote:

    Stop the over use and misuse of epic. Are you trying to sound like a 16 year old snowboarder?

    GM possibly made a mistake with the ad, or maybe they didn't, but at worst, it was just a mistake, not an epic mistake.

  • Report this Comment On March 11, 2014, at 12:31 PM, riwaterman wrote:

    hasn't owning a cadillac always been about this?

    it seems to me that in the 1950s and perhaps the early 1960s, if your father owned a cadillac it was a sign that he was a very successful businessman. He worked hard for what he had and rewarded himself with what was then perceived as the best luxury car anywhere.

    Sure the commercial is over the top but then aren't most or at least many commercials? Perhaps I don't want to be the guy in the commercial and don't want to have his beliefs or thinking BUT if I am a successful business PERSON (not the 50s any more) then I want the best and Cadillac is asking to be considered in that class once again.

  • Report this Comment On March 11, 2014, at 12:42 PM, KayakerRW wrote:

    It amazes me to read all the comments complaining that liberals don’t like the ad because they don’t like hard work. These comments show a lack of willingness to do any hard mental work in evaluating the ad, its appeal, or the criticisms of the ad; instead they rely on a few lazy generalizations.

    I recognize its appeal and the humor of the “left the keys in it” line, and I get that it’s meant to be a little over the top (and perhaps slightly self-mocking) in an effort to appeal to people who only consider German cars.

    I’m all for hard work and success, but I wouldn’t want to be the guy in the ad. I’d rather be more like Warren Buffet or Mark Cuban or my many hard working successful friends who don’t feel a need to impress people with their cars. Instead they spend their money on improving their businesses or having high quality experiences that add joy to their lives.

    I realize that the ad isn’t trying to appeal to me, and that’s o.k. After the humorous first impression and after some friends asked what I thought, it struck me that the space program reference is ironic because the U.S. now depends on Russian rockets to transport people into space. Of course, most people don’t think of that when they watch the ad.

    For those who commented on how so many people buy foreign cars to show their love of various forms of government, I can’t speak for everyone, but my first car purchased was a Toyota (1983) because I loved high gas mileage and not having to take it in for repairs on a frequent basis. When American companies began building reliable cars with good gas mileage, I considered those and did purchase one.

    Two of my favorite people drove a Cadillac because to a Depression era coupe, that was the ultimate car. However, more recent generations haven’t seen it that way.

    If the new Cadillacs are truly competitive with the more expensive German cars, then good for GM. I hope their business increases, and I hope their workers and stock-holders profit.

  • Report this Comment On March 11, 2014, at 12:46 PM, busa05 wrote:

    Are you kidding me? Probably the best ad ever car or otherwise. Neal McDonough - perfect choice. They didn't re-use the generic handful of actors that get thrown around in a million commercials. Is the Chevy ad with the frump soccer mom and her contrived filthy kid a good ad ? Some people still like cars for reasons other than pressing your foot down and the car moves forward.

  • Report this Comment On March 11, 2014, at 1:09 PM, Tiger69 wrote:

    Wow, did this touch a nerve! I admit that when I saw it, I thought that this was just the kind of "Chip on the shoulder" assh##le we see everyday who, for whatever reason (insecurity? small penis? overbearing spouse/family?) feels he can impress with conspicuous symbols. Needless to say, I'm not particularly fond of people like this, having worked with a few, and spend as little time as possible with them. But, they are out there. They have plenty of money. And, if symbols of their achievement is what they want, then that is what to sell to them. With the money that I make off these creeps, I go to France or some other civilized place where pleasures are not based on price tags and spend as much time as I can. A great ad! The people who are targeted are too stupid or insensitive to even realize that they are being insulted and used at the same time! I love it!

  • Report this Comment On March 11, 2014, at 1:35 PM, Shades wrote:

    The most amazing comments are those that refer to lefties. Preciously, assuming those who don't like the ad are in that group. Those commenters have never owned a Cadillac and never will. I liked the ad because it talked up an American car manufacturer. More jobs please. I have owned several Cadillacs with no disappoints. When's the last time you saw a Cadillac broken down on the side of the road? Maybe saw one in the last 18 years. I didn't like the ad because it appears to extoll working to make moneys to buy stuff. I'm retired at 57 and it wasn't about the work. It's about sticking to the plan to get to where I don't need to work. People ask me what I'm going to do next and I say whatever I want to do. I worked steady, traveled, and stuck to the plan. If I buy a Cadillac, it'll be because I trust the brand and my wife will look good in one. Now put your tray tables up and enjoy my liberal conservative thoughts.

  • Report this Comment On March 11, 2014, at 1:44 PM, CV101 wrote:

    I believe that commercial was talking to a certain class of people. I have owned German cars for 20 years, and I was of the mind that I would not even look at non-German cars. Until I test drove Tesla Model S. Anyone looking for Mercedes S and a BMW M5? I might just even pick me up the new Escalade. America is back!

  • Report this Comment On March 11, 2014, at 2:14 PM, Myke wrote:

    The thing I love more than the ad is all the positive comments. It gives me hope that Capitalism still has a chance. You may be OFFENDED by that brash character , but he's the only chance I have to collect any of that SS I've been paying for the last 35 years and the only chance our kids have for the opportunities we had. Amen

  • Report this Comment On March 11, 2014, at 2:48 PM, ffbj wrote:

    Yikes! Nothing like stirring up a hornets nest.

    I was more interested in the thought process of why they would run such a despicable ad. Oddly enough there were questions thrown around the review of this ad by executives and some negative comments from focus groups. Anyway the Caddy was thrown to the wolves, as it was not to be the car featured in the ad. They plugged it in at the last second. No word on which car was supposed to be in that ad.

    People who are not offended by this add only re-enforce the stereotype that is being portrayed here.

    It's obnoxious, arrogant, belittling.

  • Report this Comment On March 11, 2014, at 2:51 PM, gskinner75006 wrote:

    It's an ad to sell you something. If you like it, check it out and use your own brain. If not, get over it and buy something else.

  • Report this Comment On March 11, 2014, at 2:58 PM, georgetag wrote:

    WOW! Was that the most posts ever relating to a MF article?

  • Report this Comment On March 11, 2014, at 4:27 PM, MelissainVA wrote:

    A fundamental of marketing is not to insult others. It's been shown time and time again to back fire. Who knows, maybe this time will be different. The results will tell.

  • Report this Comment On March 11, 2014, at 4:30 PM, Trashman0430 wrote:

    John,

    I think you missed the point of the tantrums. They are not about effective sales. They are about politics. How dare you mock the Europeans! How dare you celebrate things. How dare you work hard and get ahead of me!

    Then maybe I've missed something. What if the ad in successful not only in selling cars but in helping to reverse the will to be government supported that is growing fast in this country.

    Mike

  • Report this Comment On March 11, 2014, at 5:07 PM, Got2BMe wrote:

    I think your comments and analysis of the Ad are spot on. This Ad is not intended to appeal to everyone. It is intended for those who, all judgment aside, have reached a point in their lives where they have material wealth, they are comfortable with it and themselves, and may welcome a American alternative to European brand appeal. I love German sedans myself (own an M-B and VW), but tolerate a lack of quality in manufacture and assembly as the price paid for exceptional German engineering, I would love a car that offers the best of both worlds & is American branded.

  • Report this Comment On March 11, 2014, at 5:08 PM, Janaka323 wrote:

    I'm glad GMC is still making commercials about America and their role in it. Great commercial, but I love the Jeep Grand Cherokee 2011 commercial. An American brand that supports national pride, what's not to like about it?

  • Report this Comment On March 11, 2014, at 6:10 PM, Rolin4ward wrote:

    Cadillac? Get a Honda or Toyota. For years they have good maintenance, reliability, mileage, and model variety for any pocket book............And they didn't have to be bailed out either.

  • Report this Comment On March 11, 2014, at 7:41 PM, Jarmbru wrote:

    Cadillac; subdivision of General Motors, one of the biggest recipients of corporate welfare in the history of mankind in an effort to save it from complete failure due to poor management.

    The ad is successful in that it makes the viewer think about the efforts of Cadillac to produce a fine vehicle, finally, maybe.

    Where the ad doesn't work is where Cadillac tells us that their product is "New and Improved". Most people, and even some Tighty Righties, can see through that stale old pitch.

    Cadillac thinks it's great that we work hard so we can buy their "stuff." Right.

  • Report this Comment On March 11, 2014, at 10:43 PM, astrobotanist wrote:

    From the responses here, I can see that this ad has had the effect of identifying Cadillacs as Republican cars. It has a good effect on Republican buyers, and an off-putting effect on Democratic buyers. They might want to watch out for that, since Republicans are not on the ascendancy in this country. Most experts think we will not see another Republican president in our lifetime.

    It reminds me somewhat of Detroit's response to Ralph Nader's "Unsafe at Any Speed" and the drive to get auto makers to install seat belts. The industry response was to ridicule safety as an issue and rail against regulation. They played to the Republicans. But when the safety and reliability comparisons started coming out, and consumers fled to the foreign automakers in droves, Detroit automakers tanked, needed a bailout, and finally capitulated to the seatbelt issue and started to work on reliability.

    Watch out for making a car that makes a strong statement to observers: there goes an obnoxious Republican jerk with trivial values, or the usual disparagement made about Cadillacs and rap artists. For people who do not want to give that impression, you have just crossed Cadillac off their car list. Even for some of the rich, tacky is not the image they want.

    It's also interesting that the guy in the ad mentions "Ali" as an example of American exceptionalism. At the time Muhammad Ali made his fabulous accomplishments he was considered a traitor to his country by people like Mr Adman. He rejected the Vietnam War, changed his name from Cassius Clay to Muhammad Ali and his religion to Muslim and had precious few things good to say about white people. He would have been horrified to have ended up in this ad, and Mr Ad-Man would have been horrified to hear himself calling Ali an example of American exceptionalism.

    I think the ad turns Cadillacs' remarkable recent performance into a reminder of the bad old days of Detroit. Not smart.

  • Report this Comment On March 11, 2014, at 11:47 PM, Euphodd wrote:

    My wife and I have bought new Cadillac DeVilles (now DTS through 2011 when they stopped making them) since 1970. We had a '70 Coupe DeVille, a '73 Sedan DeVille (what a great car!), a '79 Coupe DeVille, a '95 Sedan DeVille (another truly great one -- wish I still had it), a 2000 Sedan DeVille (quite repair prone), and presently a platinum edition 2007 DTS. Until Cadillac stops making "kiddy cars" and gets back to making automobiles, we aren't buying any more. We've had 3 VW's, and a '78 Audi 5000 (in my opinion the worst car ever made), and we have a friend in the radiator repair business who advised some years ago not to buy a Mercedes. He said their radiators are thin as paper, and, in his opinion, the entire Mercedes line in this country is cheaply made for the American market, and is inferior to those made for the European market. We resolved some years ago to never buy another German car. (I have a Toyota pick-up that I bought new Oct. 3, 1985. It still runs like new, and someone wants to buy it every day.) So, what to do? I suppose we'll just drive our fine '07 DTS until the wheels fall off. Oh -- about the commercial. It's about like most commercials for "luxury" cars -- kind of snobby. We're bombarded with so many of them it doesn't bother us. We are all free to think what we like about TV commercials. My experience in owning and driving vehicles (about 40 in our driving lifetimes) is what my wife and I use to evaluate future car purchases (along with Consumer Reports.)

  • Report this Comment On March 12, 2014, at 2:16 AM, CBD1960 wrote:

    I get it. I like it. I've often thought of buying a Cadillac. Maybe my time has come.

  • Report this Comment On March 12, 2014, at 12:30 PM, EngMarty wrote:

    Lots of confused rage here about the "Liberal Socialist" critics of this commercial.

    Are you people arguing that "Working Extra Hard to Buy More Stuff" is the essence of what it means to be American? If you're a hard worker that's great and you deserve success. And if you buy lots of stuff with your earnings that's your prerogative.

    But if those are actually our priorities and what set us apart from the rest of the world, that's nothing to brag about.

    Step back from this weird braggadocio and think about what you value in life and whether this commercial should stand for what is American.

  • Report this Comment On March 12, 2014, at 1:07 PM, qachar1 wrote:

    I liked the article, and the GM ad. I am amazed, though, at the responses. So many people that responded did so with a political slant....amazing!

    The ad has an American (John Wayne type?) swagger/attitude, that was great. We are a great country, we have done great things. We have stumbled in the new world economy at times (who hasn't?), but we have always been able to use our heads and lead the way back to recovery....our present situation is a good example of leading the world back....who is doing better than us?

    As far as I am concerned, dollars are votes, for many years now I have only bought American made cars. Sure, parts are procured here, assembled there, but the company I buy from designs their cars here using American designers and engineers. The car I buy pays American assembly people wages and the corporation pays American taxes. Don't be fooled buy foreign companies that assemble cars here....the high paying jobs are not in this country. Drive your Audis, Beemers and Mercedes if you must....but America makes cars I like and drive.

    So don't put a "liberal" or "republican" title on me, I'm an American....what are you?

    This is the country where I was born, worked for 40+ years, and enlisted for 4 years in the military during a time of war....buy your foreign stuff....but I will give my fellow countrymen and women the benefit of the doubt and buy their product....Good luck Cadillac....and God Bless America !!!

  • Report this Comment On March 12, 2014, at 1:11 PM, pdxpanzer wrote:

    I think GM has made one colossal poor decision among many better ones. In one respect it was wise (and essential for survival) to improve vehicle performance metrics across the board. But whomever approved the "new look" maybe 10 years back -- you know what I mean -- all the sharp angles and "transformer-ish" edginess across all makes and models... Uuugh... Did anyone at HQ venture the word "tacky"?!?

    So aside from adolescents saving up lawn money for that rad ride, very little in GM's stable appeals to a consumer with refined tastes.

    Cars (especially high end performance sedans) have always been associated with women. And like a beautiful woman they should have curves.

  • Report this Comment On March 12, 2014, at 11:35 PM, dmawhinney wrote:

    I'll consider looking at any GM car when they refund the money they (Obama) took out of the bondholders' (largely retirement) investments and gave away to the unions. Until then, GM is a dead company for me. Let me be perfectly clear about that. The money didn't come out of a (hated) Wall Street. It came from millions of Moms, Dads, Aunts, Uncles, Grandparents, etc., who had bought these bonds to help fund their retirement. Can I hold a grudge? In this case as along as necessary!!

  • Report this Comment On March 13, 2014, at 12:35 AM, Shades wrote:

    Oh my. At least get your facts straight . They paid the money back and are paying a dividend on their stoock. All of the post are interesting except when someone comes along and makes a statement about an idea which is obviously not their own. Go to Detroit and talk to someone who works at the Gm plant. Stop watching TV. Read more and I'm certain you appreciate more. I'm not trying to be disrespectful but I read all of the post and they were all original thoughts except for yours.

  • Report this Comment On March 13, 2014, at 1:16 PM, RetireSoon101 wrote:

    Great ad!! I loved it the first time I saw it.

    I read some of the previous comments about how "liberals" wouldn't like the ad and they must be the ones complaining about it. I am very much a LIBERAL. I don't know why we have to bring politics into every aspect of our lives. I'm sure most people who don't like the ad have had some life experience which they believe is being "trashed" in the ad.

    I am 57 and began working in my father's country store when I was 9. I love the ad because it represents what lifelong hard work can do. It does not have anything to do with being conservative or liberal.

  • Report this Comment On March 14, 2014, at 9:00 AM, 1pOwedyank wrote:

    This ad is very good on two levels. It epitomizes success, and pisses off liberals, all in 30seconds. Bravo!

  • Report this Comment On March 14, 2014, at 11:11 AM, yank4437 wrote:

    This is a great ad!! Speaks to the ambition, enthusiasm and great American spirit. Way to go General Motors!! Way to go. I'm going to work hard to I can buy that big, beautiful, shiny car!

  • Report this Comment On March 14, 2014, at 2:37 PM, blueroseoftexas wrote:

    I have loved Cadillac advertising ever since the niche ad for "the perfect accessory for your right foot." This ad is brilliant. Cadillac is taking on the European performance sedans (Nordic appearance of the actor) and the Toyota-dominated hybrid market at once. Bravo! Cadillac, and Bravo! Fool, for calling attention to an ad I otherwise would have missed.

  • Report this Comment On March 14, 2014, at 2:40 PM, jimslag wrote:

    Love the ad. Will never own a Caddy but the ad is awesome. Why you ask, well I love pick up trucks and will never buy a car. Doesn't matter how much I make, cars are our for me. Truck are utilitarian, they can be used to move stuff, mine seats 5 and can still haul a 4x8 sheet of plywood or drywall. On the car thing, maybe when I turn a certain age I have not attained yet.

  • Report this Comment On March 14, 2014, at 2:42 PM, macophile wrote:

    I consider myself part of the "left wing, liberal, academic, elitist, socialists" and I LOVE THIS AD.

    If you are on this website, you likely worked hard to get where you are. The ad will resonate with many of us because that hard work has meaning for us. Taking August off is not an option, so how do we reconcile our feelings over working so hard? With pride, that's how. I am not the target demographic and I still was stirred by the ad. GM's ad was brilliant because it created so much controversy between us and in us. The fact that we can even have loud opinions, whether liberal or conservative, is what makes us great and the ad, with the loud opinionated American reflects all of us. As a loud, opinionated, liberal, lefty, hardworking, giving and conflicted human being, I am damn glad to have been born in this country I love.

  • Report this Comment On March 14, 2014, at 2:43 PM, radarfour wrote:

    First time I say the add I did not like it at all..now I have seen it many times and absolutely hate the add!

    Love the car!

  • Report this Comment On March 14, 2014, at 2:48 PM, monkota wrote:

    The ad is great. It tells the younger generation what the older generation has known for a long time. The harder you work, the luckier you get. Also buying American products is definitely a no-brainer. After all, where do we live.

  • Report this Comment On March 14, 2014, at 2:50 PM, mrTpitiesMe wrote:

    Here is a more objective review of the ELR, ranking it 11 out of 11 superluxury cars:

    http://usnews.rankingsandreviews.com/cars-trucks/Cadillac_EL...

  • Report this Comment On March 14, 2014, at 2:51 PM, pkallday wrote:

    I have to agree that the critics of this ad are viewing it all wrong. I happened to see this commercial just days ago. What I took from it was not this notion that Americans are overworked or a endlessly doing so in the pursuit of things. I actually got the impression that this was an emphasis on one company's commitment to the indomitable spirit of ingenuity and pursuit of improvement.

    Cadillac has faced great turmoil since the economic crisis of the last few years, and this shows that they aren't quitting while others choose to live like the Hare racing the Tortoise.

  • Report this Comment On March 14, 2014, at 2:55 PM, Display93 wrote:

    Great Caddy ad! I love American hard work, achievement, and success! Yes, we can!

  • Report this Comment On March 14, 2014, at 2:59 PM, carolsmithhsa wrote:

    The ad was great. It trumpets American willing to work and success for doing so. I am in the sweet-spot of the type of successful American who might be interested in this car. My father was a GM mechanic for years so I an not a neutral observer in this discussion.

    Too bad the ad is from GM who in the financial collapse applied for government bailouts at the expense of taxpayers. Please do respond with all the fuzzy math as to why this was a good deal for the taxpayers and America. I will continue my loyalty to buy cars from companies that did not resort to this form of extortionist 'brinksmanship'.

  • Report this Comment On March 14, 2014, at 3:04 PM, MinNavn wrote:

    Has nobody noticed that the CTS, the origin of the new line of Cadillacs and a brilliant car, is an Opel Omega?

  • Report this Comment On March 14, 2014, at 3:22 PM, crosskeys46 wrote:

    Ads do one thing only! They try and get people to do something. This is a very good ad; in that it did just that! It got a response from a large group of people; including many types of "Fools". It will probably be remembered; at least until the next Winter Olympics!

  • Report this Comment On March 14, 2014, at 3:28 PM, WJBertrand wrote:

    After 5 years of being told that my family-taught values of hard work, achievement, independence and prosperity were somehow immoral or wrong, this ad is a really welcome breath or fresh air!

    The ad speaks directly to the "American Dream" (albeit a bit steroidal) and I absolutely love it. I'm sure it tweaks the libs, and that's another reason to love it!

  • Report this Comment On March 14, 2014, at 3:34 PM, LJ3005 wrote:

    I didn't have time to read all the comments, but would like to agree with author John Rosevear. I think Cadillac is right on with this ad but I'd add some other reasons. I live in a relatively wealthy retirement area and this ad speaks to many very conservative males and their Fox News-centric thinking. The buzz here is all about this ad and they have the money to respond to it. They are mostly driving Lexus and Mercedes now but the ad is certainly making them take a second look at Cadillac. Cadillac hit a bullseye in that market segment with this ad.

  • Report this Comment On March 14, 2014, at 3:34 PM, drbob22 wrote:

    I like the writing and pace in the ad, but not the accuracy. As far as I know, the only country planning a moon mission is China.

  • Report this Comment On March 14, 2014, at 3:42 PM, kdeisher wrote:

    I think this is a fantastic ad for a beautiful car. The critics missed the mark because they are so used to panning American brands. I was looking at a Tesla but this ad has me now considering the new Cadillac. I grew up when Cadillac was the status brand and I wouldn't mind seeing it as a status brand again.

  • Report this Comment On March 14, 2014, at 3:55 PM, tonyd14 wrote:

    I love this ad by GM. I have owned 2 Cadillac Sevilles a 1992 and a 2003 which I presently own and I and my daughter just love these beautiful luxury cars. I would never consider owning a European anything, especially cars! GM is certainly on the right track in getting Americans to buy a truly beautiful and reliable Cadillac!

  • Report this Comment On March 14, 2014, at 4:15 PM, bhoover14 wrote:

    The kind of person who doesn't like this commercial is the kind of person I don't want working at my high energy high intensity high growth start up. Hard work should be celebrated. Lazy people should avoid "reading between" these lines.

  • Report this Comment On March 14, 2014, at 4:36 PM, oshuneer wrote:

    It's a dumb ad because it polarizes and that's rarely a good thing in consumer marketing. Commenters here who describe those of us who don't care for the ad as lazy apparently don't have a clue about mixing high productivity with smart recreation.

  • Report this Comment On March 14, 2014, at 4:38 PM, miataman5 wrote:

    I think these new Caddies perform well but compared to the Euros are ugly as sin.

  • Report this Comment On March 14, 2014, at 4:42 PM, MorseBarry wrote:

    If the clean-cut, 1950's Jock type selling American cars still resonates with their customer type, who am I to judge? But for those who lost so much money when GM folded, a more effective pitch would be "Tell us how much money you lost believing in us the first time and we'll make it right by you."

    At the same time, I think we can agree that ads like these do as much to turn people against one another as anything else. N'est-ce pas?

  • Report this Comment On March 14, 2014, at 4:47 PM, apositt wrote:

    The ad runs extremely well in sports bars so there's your audience. Nothing wrong with that. A little dated with the French angle at the end but ads are not meant to cut the edge. They're meant to make people think they are cutting the edge.

    I'm old enough to remember the painfully derisive ads directed at the Soviet Union during the Reagan years and, well, the wall came down. However, now, thirty years later the US has little in the bank to either police the world or bail out the next financial implosion so, in my humble opinion, we've squandered our rich heritage of we-can-do anything.

    Next up: strapped and bedridden Baby Boomers renting rooms to grandkids who can't do anything with their stagnant paycheck other than pay off their student loans. In the meantime, buy what the rich buy until they start buying guns. At that point, SpaceX will be taking the place of the Google buses.

  • Report this Comment On March 14, 2014, at 5:48 PM, southman wrote:

    This ad stinks as much as GM stinks as a company that has not progressed at all. We bailed them out not to pull the rug over our eyes GM is the same old junk its put out for years look at the recall 300 people died and they don't care, will that be the next Cadillac story. I know cars and the there Chevy line has seating that you look into the sky not the road and I could go even further I would not invest in a company that's building sub par cars and has a future that will become bleak when the American people sees how bad there cars are after owning them. Go buy an Audi or Acura, Honda what ever your better off.

  • Report this Comment On March 14, 2014, at 6:22 PM, HirogenHunter wrote:

    I recently retired after 38+ with General Motors (thanks to the Fool). The last 8 years at Arlington assembly. I worked near the area where for 2 years prior to the release of the new redesigned 2015 models, Escalade, Tahoe and the Yukon. I witnessed some extremely long days by the entire GM team including many engineers far from there Detroit home for months at a time. Though no engineer would talk about details of the new models, they talked with a confindence and pride about the project I nôticed often. I love this commercial.

  • Report this Comment On March 14, 2014, at 7:24 PM, SRQCER wrote:

    Are you kidding me? Oh PLEASE somebody report back what the copywriter got paid for this; planning to adjust my rates accordingly.

  • Report this Comment On March 14, 2014, at 8:17 PM, dnelsch wrote:

    My only problem with my Cadillac is the dealer can't seem to find and fix the problems, but they sure are willing to charge me $75 for a wash job. An independent car guy fix the last problem for $20.

  • Report this Comment On March 14, 2014, at 8:30 PM, scarr wrote:

    Brilliant Commercial,

    Cadillac decided to put on their big boy pants.

    Unapologetic with some humor... AWESOME.

    Drive the cars. They are all they are advertised to be,and more.

  • Report this Comment On March 14, 2014, at 9:59 PM, bard999 wrote:

    I would never buy a car from a manufacturer that is alleged to have knowingly hid and ignored defects from the public and NHTSA for nearly a decade. The recent faulty ignition lawsuits only further confirm decision not to ever buy this brand, nor support their recovery.

  • Report this Comment On March 14, 2014, at 10:21 PM, DocBubbUh wrote:

    Funny, but I guess my take on the Cad ad’s a bit – different. This cocky dude’s actually just the pool boy, who’s been hanky-pankying the woman of the house every time her 67 year old hubby’s takes off in his Mercedes McLaren to see his other mistresses.

    When Pool Boy holds his gut in, he even fits into the old man’s Armanis. The kids of the house think he’s a joke, but at least an amusing one.

    He loves to strut around spewing pep-talk BS he heard on a rerun of some ‘Believe In Yourself’ training video.

    Problem is, every time he takes the Cad out for a joyride (his coke dealer’s driven it at least ten times…), he runs the battery down and has to be towed home.

    Of course, GM wants you to believe that none of this is so, and that their latest million+ recall isn’t their fault, nor was the Corvair or the Vega, nor their unbelievably sleazy management by winners like Rick Wagoner & Co. (who made out like bandits before the bank ‘rupted’).

    This isn’t just cynicism. Actually, GM’s the cynic. They want you to BELIEVE. And in the great tradition of good American business, they just don’t rate.

    The ad is entertaining, but if this country needs a pep talk, an ad with an actor who has a little computer-enhanced twinkle in his eye at the end (a sure sign that he’s just BS-ed everyone) isn’t the place to get it. Know what I mean?

  • Report this Comment On March 15, 2014, at 12:38 AM, jomueller1 wrote:

    To me the ad is offensive, may be because I am an engineer with knowledge and precision in mind. I find the typical salesmen's pitch arrogant and demeaning. This ad makes it less likely that I ever buy a Cadillac.

    The cars had always a good reputation and I have no doubt that the new models are more competitive with Mercedes and BMW. This new model departs from the former "bold" styling somewhat but not enough to like it. Btw, I do not like the current Mercedes styling at all though I had Mercedes and Audi cars for many years and I still own an 1986 Audi 5000. The only Mercedes left in my collection is a 1968 Unimog military truck.

    If I were in the market for a luxury car I would take a close look at the Tesla which I think has an elegant styling.

  • Report this Comment On March 15, 2014, at 12:47 AM, jpimp wrote:

    terrible add, the main character is gross. i guess this add will appeal to hard working, gullible closeted gays

  • Report this Comment On March 15, 2014, at 9:13 AM, colin112 wrote:

    How about the Cadillac ad that has porn star Karina Kay driving a Cadillac? What kind of message is that sending?

  • Report this Comment On March 15, 2014, at 10:35 AM, clarew wrote:

    I love the ad!! I have sent copies to my friends as well. I am a retiree but feel that I worked hard at my jobs and can get an occasional goodie from time to time. I drive a 7 year old pick-up but the car for my wife (our car) is a Cadillac SRX. We love it and feel that it was reasonable in price and looks good in the drive-way and on the road. We are not embarrassed to drive it at all.

  • Report this Comment On March 15, 2014, at 8:25 PM, fremar wrote:

    I'd skipped through the ad I don't know how many times before I actually saw it. Incredibly clever and the moon rover line killed me. It is one of the few commercials that I rewound to watch again because I thought it was so good.

    Personally, I think it celebrates what makes the US great - if you work hard you have the opportunity to be successful.

  • Report this Comment On March 15, 2014, at 11:37 PM, pussnboots1 wrote:

    To comment on the comments.

    I read the comments above about the ad and I can't believe how childish some of them sound. People, what is the purpose of a commercial? It's to brainwash you to believe what is says in order to convince you to buy the product. The less familiar you are with the product the easier it is to persuade you and get you hooked. A little bit of patriotism thrown in can be very handy. Be realistic please. As far as work ethic being thrown around. Your ignorance is showing. You are not the only ones on earth who works hard. Perhaps if you travel more, have an open mind, you may learn something.

    The ad achieved it's goal. It got us all riled up and talking about it, and some of you are persuaded to buy that car.

  • Report this Comment On March 16, 2014, at 1:05 PM, wallycapper wrote:

    American exceptionalism. You mean like the King in the White House. You mean like over $166 Trillion in debt and unfunded liabilities.

    I would not purchase anything GM produces if it was the only brand left.

    300 dead over several years and they knew about it. What does it take to get people upset if not something like this. Looks just like a government coverup. Wonder why?

    We purchased one of those recalled vehicles just before the bailout or I would not have bought that vehicle.

  • Report this Comment On March 16, 2014, at 3:18 PM, Lgreenb wrote:

    Okay, I read all the above comments and like all Americans, have my opinion too.

    First, I am a centrist leaning democrat. I work hard, with August my busiest month. Resent the liberal shots above. Conservative or liberal, I thought this ad was freaking awesome! So different, fresh, and guess what? I've owned German and Japanese vehicles and had issues with all of them. I have owned GMs, Jeeps, Fords and Lincolns and have had here and there problems with some. I am a perfect target audience for the new breed of Cadillac. I leased the 2011 CTS-V (zero problems) and for the money that car was the biggest bang for the buck! It was an awesome super car! Like most luxury coupes, not terribly practical, but thrilling and special to drive. Basically, a luxury muscle 2 door 4 seater coupe with 556HP supercharged. A 4 seat ZR1 Corvette really. (Let's not argue Corvette vs. German or Italian coupes for the money). Anyway, suffice to say, the CTS-V is a fabulous vehicle. So, I now my lease is due and really need a crossover SUV type vehicle. I got into a high end SRX as of yesterday, after loyalty, rebates, CC points etc. for ~$300/month. Another great vehicle which compares better than the Lexus 300RX. Anyone who thinks GM is now making the same cars from the late 70's-90's doesn't really know the cars well. They are extremely competitive with all foreign cars and, again, a good band for the buck. So, back to the ad. It is like no other, love it or hate it, it got your attention and isn't that what ads are supposed to do? Nobody forgot the brand through these posts. Now tell me your favorite Nissan, Toyota, Hyundai, Honda, Ford, Jeep, Chrysler, Lexus, BMW, Audi or Mercedes ad for their electric luxury vehicles? Having trouble? Oops, there aren't any or I can't remember seeing anyone I can remember! Perhaps the Ron Burgundy ad appeals more? My last point is that I try to buy American anytime I can if the quality and value are there. I have to say that these new Cadillacs are as good as any car I've ever had and that's now about 35 in my lifetime. Best of luck choosing your favorite!

  • Report this Comment On March 16, 2014, at 3:31 PM, pdx97229 wrote:

    Brilliant Ad !! Loved it right out of the gate !!

  • Report this Comment On March 16, 2014, at 7:58 PM, moxadox wrote:

    Brilliant ad! Targets exactly the consumer who is going to be instantly sucked into the mirror image (he hopes/wishes/would like to be) on the screen! Once that guy strides out in his suit, it's GOTCHA!

  • Report this Comment On March 16, 2014, at 9:07 PM, vegasede wrote:

    The people who do not want health care reform, increased minimum wages or paid vacations of more than 2 weeks are the people who make millions, bet large bonuses, have free healthcare and use the company credit card to pay for unlimited vacation days with their families. They have theirs so you should find yours. To give you more would mean they might have less in this money driven society. We are so proud of our 32 in the world health care system, 37 in the world education. Solve unemployment by making 4 weeks vacation a starting point. In Russia and China people have 4 or more weeks vacation and national healthcare and we pretend to be superior. Get a clue - nes pa

  • Report this Comment On March 17, 2014, at 12:05 PM, geezer27606 wrote:

    Luxury cars are primarily status symbols. GM had their target audience right in the cross hairs.

  • Report this Comment On March 22, 2014, at 12:28 PM, JustifiedFan wrote:

    This ad might play better if the actor hadn't just finished playing a particularly horrifying serial killer on Justified. Just watching this commercial gives me shivers. Plus is it just me or does the new Escalade bear more than a passing resemblance to a hearse?

  • Report this Comment On March 24, 2014, at 9:49 PM, trimireland wrote:

    What is all this adoration of German cars. "wouldn't consider a non-German car" Read Consumer Reports and see all the bad repair history and the same forecast for the future. Is your car behind a tow truck a status symbol. Maybe so.

  • Report this Comment On April 11, 2014, at 8:45 PM, crc75004 wrote:

    I am an American living in Paris and just watched this ad with my French husband - he didn't believe the ad was real and also reminded me that the actor played the psycho, drug-addict, murderer on Desperate Housewives (I found this fitting and funny), and I was just disgusted by the ad. For a moment, I was sad, even ashamed. Overreaction for sure, but wow - this ad does nothing but make this guy and Americans look like true idiots who have their priorities out of whack. I am also disturbed by the comments extolling this ad as "brillant" - carefully selecting its target market: which I can assume is meant to be a very arrogant Ignoramus who equates success with money and stuff and ambition as the quality to get more money and stuff and hard work the way to get money and stuff.

    The French around me work very hard and this ad is very insulting. Sounds to me like this guy is just jealous that he doesn't get 4 weeks of vacation. But he's really cool and gets to drive that beastly vehicle to and from the office parking garage. I just don't see how this can appeal to anyone or any segment of society...even the rich and self-absorbed.

  • Report this Comment On June 01, 2014, at 4:34 PM, joyretires wrote:

    And pns123, even after you start collecting, you can still work or change careers with a low stress, fun job ie; selling fishing tackle or golf clubs or taking people river rafting. I can't remember what age you have to be to make a lot more money and not loose any benefits. I'm too lazy to look it up because I don't want to go back to work.

  • Report this Comment On August 14, 2014, at 4:54 PM, thiagorulez wrote:

    Wait, can you put plywood on a vehicle interior? That sounds really interesting. Then again, I haven't seen attractive plywood yet. If it's out there, I want to see it. Thiago | http://www.famitchell.com.au/products/plywood.html

  • Report this Comment On September 04, 2014, at 5:13 AM, pakow wrote:

    I LOVE my Caddy! I bought one a while back and I've picked up and banged a lot of teenage chicks in it even though I'm an old 52 year old fart just like my dad was when he had his first Caddy. He used used to send me off to the corner store with a $20 bill when he'd bang hippie chicks in the back seat of our old caddy in the 1970's. Hey lefty, you don't like success and capitalism? Go save a whale for Christs sake, for the average guy like me who just wants a night on the town and a good lay, I can't say enough about this posh automobile made in the good ol' US of A!.

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