The 2014 BMW X3 Is Posting Big Sales Gains

The 2014 BMW X3 has posted strong sales gains around the world. Photo credit: BMW.

BMW (NASDAQOTH: BAMXF  ) said this week that its global sales in February set a record.

Combined sales for BMW's three automotive brands -- BMW, Mini, and Rolls-Royce -- were up 5.6% on the month, giving BMW its best February sales result ever and setting a record sales pace through the first two months of 2014.

It's another sign that luxury vehicles continue to enjoy surprising strength in markets around the world -- strength that has pushed BMW's profits up as well.

Strong global sales as BMW rides key trends
Global sales of BMW-brand vehicles were up 8.6% in February -- even while the brand's U.S. sales were up just 3.3% -- and are up 8.9% year to date. That's a strong result given the continued weakness in Europe, where recessions in many countries continue to hold down new-vehicle sales.

So what's working for BMW? SUVs. That's another story we've heard before: Rival Audi has made big gains recently with its Q5 and Q7 SUVs, powering strong profits for parent Volkswagen (NASDAQOTH: VLKAY  ) , and Ford (NYSE: F  ) is moving to capitalize on this trend with its upcoming Lincoln MKC. Compact luxury SUVs have been especially hot in China, but they've enjoyed good strength in other markets as well.

BMW is making hay on this trend. The company said that sales of its compact X3 SUV were up 15.5% through the first two months of 2014.

The BMW 5-Series continues to be a backbone of the company's global lineup. Sales have been rising in 2014. Photo credit: BMW.

BMW's stalwart 5-Series has been another source of strength: Through the first two months of 2014, sales of the midsize luxury sedan are up 11.4%.

"Balanced growth" with an emphasis on China
BMW says that it's seeking "balanced growth worldwide" for its mass-market BMW and Mini brands. But some areas produced more growth than others: Combined sales of the two are down slightly in the U.S. and Europe so far this year, but sales in China were up 29% last month.

BMW has the second-largest share of China's luxury-vehicle market, behind Audi, and it's investing big to keep pace. 

That's part of a larger push that BMW is making to hang on to its global luxury lead. Both Audi and Daimler's (NASDAQOTH: DDAIF  ) Mercedes-Benz have said that they plan to overtake BMW in total global sales by 2020. Meanwhile, well-funded efforts by General Motors (NYSE: GM  ) and Nissan (NASDAQOTH: NSANY  ) to grab luxury market share in the U.S. and China pose a threat to BMW's dominance as well.

But BMW continues to roll out strong products. As long as that continues, the company should find the growth it needs to keep pace.

BMW is doing well in China, but these 2 automakers are positioned to do better
U.S. automakers boomed after WWII, but the coming boom in the Chinese auto market will put that surge to shame! As Chinese consumers grow richer, savvy investors can take advantage of this once-in-a-lifetime opportunity with the help from this brand-new Motley Fool report that identifies two automakers to buy for a surging Chinese market. It's completely free -- just click here to gain access.

Read/Post Comments (0) | Recommend This Article (1)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2874944, ~/Articles/ArticleHandler.aspx, 8/31/2015 6:58:32 AM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...

John Rosevear

John Rosevear is the Fool's Senior Auto Specialist. John has been writing about the auto business and investing for over 20 years, and for The Motley Fool since 2007.

Today's Market

updated 2 days ago Sponsored by:
DOW 16,643.01 -11.76 -0.07%
S&P 500 1,988.87 1.21 0.06%
NASD 4,828.33 15.62 0.32%

Create My Watchlist

Go to My Watchlist

You don't seem to be following any stocks yet!

Better investing starts with a watchlist. Now you can create a personalized watchlist and get immediate access to the personalized information you need to make successful investing decisions.

Data delayed up to 5 minutes

Related Tickers

8/28/2015 11:17 AM
BAMXF $92.91 Up +0.01 +0.01%
BMW CAPS Rating: ****
DDAIF $80.70 Down -1.05 -1.28%
F $13.74 Up +0.18 +1.33%
Ford CAPS Rating: ****
GM $29.00 Up +0.42 +1.47%
General Motors CAPS Rating: ***
NSANY $18.31 Up +0.17 +0.94%
Nissan Motor CAPS Rating: ****
VLKAY $37.99 Down -0.53 -1.38%
Volkswagen AG (ADR… CAPS Rating: ****