Why Twitter Inc Swallowed Gnip

While many eyes following acquisitions in the social networking space are looking to Facebook (NASDAQ: FB  ) and its recent flashy, high-flying purchases of WhatsApp and Oculus VR, Twitter (NYSE: TWTR  ) has also been on somewhat of a buying spree, and has made a couple buys recently that investors should know about. In this segment from Tuesday's Tech Teardown, host Erin Kennedy and Motley Fool tech and telecom bureau chief Evan Niu take investors through Twitter's two recent buys.

The first purchase the company announced this past week is an Android app called Cover. The app allows Android users to customize their lock screens to give them access to the apps and options they use most at different times and locations throughout their day. Evan looks at this as a home screen play similar to Facebook's Home initiative, which was a definite flop, but was aimed at driving up user engagement. Evan gives his thoughts on whether Twitter could have more success with the strategy than Facebook did.

The second acquisition was a social data analytics provider called Gnip. The company was Twitter's first data partner, paying for access to the enormous amount of raw data coming through Twitter in the form of tweets every day and repackaging it for clients into meaningful metrics. While this data licensing business isn't huge in terms of Twitter's overall revenue, bringing this data licensing business in-house and moving to make this data more accessible to a wider audience could mean a lot of growth for Twitter in this segment in the future.

The biggest thing to come out of Silicon Valley in years
If you thought the iPod, the iPhone, and the iPad were amazing, just wait until you see this. One hundred of Apple's top engineers are busy building one in a secret lab. And an ABI Research report predicts 485 million of them could be sold over the next decade. But you can invest in it right now... for just a fraction of the price of AAPL stock. Click here to get the full story in this eye-opening new report.


Read/Post Comments (0) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Be the first one to comment on this article.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2918014, ~/Articles/ArticleHandler.aspx, 10/20/2014 7:13:49 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement