To Alter the Balance of Power in Video Games, Disney Calls on Marvel's Avengers

Walt Disney (NYSE: DIS  ) is accelerating efforts to use acquired brands in different areas of its business. The latest move? Adding Marvel's Avengers to the Disney Infinity video game world. Fool contributor Tim Beyers explains the implications in the following video.

For those who don't know, Infinity in many ways resembles Skylanders. Real-world figurines you can buy either activate or enhance avatars in the game. According to NPD, Disney Infinity ranked as last year's 10th-best selling game.

A terrific performance, right? No doubt, especially when the list also includes Mojang's multiplatform megahit Minecraft and two titles in the Call of Duty franchise. Despite that, Disney Infinity 1.0 didn't earn enough to prevent the House of Mouse from cutting 700 jobs at Disney Interactive, the division responsible for producing branded video games. Version 2.0 will get Marvel's Avengers and could arrive as soon as August, according to reporting by GameSpot.

The addition comes as Disney is marketing its acquired brands more aggressively. Consider "Marvel Universe Live!," a traveling arena show in which audiences are thrust into the middle of the battle of good vs. evil, with Marvel heroes and villains as the centerpiece.

Over at Lucasfilm, Disney months ago began efforts to produce a new version of Star Wars: Battlefront to be released next year. The House of Mouse has also commissioned a new free-to-play combat game titled Star Wars: Attack Squadrons, which remains in beta as of this writing.

The message? Whether it's calling in an attack on the Death Star or assembling Marvel's Avengers, when it comes to playing around, Disney couldn't be more serious.

Now it's your turn to weigh in. What do you think of Disney's gaming efforts?  Will calling in Marvel's Avengers boost Infinity sales? Please watch the video to get the full story and then leave a comment to let us know your take, including whether you would buy, sell, or short Disney stock at current prices.

What if you could buy Marvel before Disney swept in?
No, we're not talking about time machine technology. Rather, we're talking about David Gardner's remarkable knack for finding stock market winners, producing returns like 926%, 2,239%, and 4,371%. In fact, just recently one of his favorite stocks became a 100-bagger. We reveal his scientific approach to crushing the market and six of his top picks for ultimate growth in a new premium report, which you can get FREE, right now. Click here for immediate access.


Read/Post Comments (1) | Recommend This Article (0)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

Add your comment.

Sponsored Links

Leaked: Apple's Next Smart Device
(Warning, it may shock you)
The secret is out... experts are predicting 458 million of these types of devices will be sold per year. 1 hyper-growth company stands to rake in maximum profit - and it's NOT Apple. Show me Apple's new smart gizmo!

DocumentId: 2924729, ~/Articles/ArticleHandler.aspx, 9/30/2014 4:11:30 PM

Report This Comment

Use this area to report a comment that you believe is in violation of the community guidelines. Our team will review the entry and take any appropriate action.

Sending report...


Advertisement