Twitter's (NYSE:TWTR) business depends on extending the capabilities of its social platform, Fool contributor Tim Beyers says in the following video.

We know because we've seen several platform-extending deals recently. Earlier this month, the company teamed with British Sky Broadcasting (NASDAQOTH: BSYBY) of the U.K. to allow subscribers to record or watch programming live by clicking on tweets with the #WatchOnSky hashtag. The hitch? You have to be subscribed to the channel broadcasting the show you're after. You also have to log in via a Sky ID to prove you are who you say you are.

Regardless, the arrangement mirrors an October deal with Comcast  in which a "SeeIt" button gives users access to video clips and (where available) full episodes. Nielsen, for its part, is using Twitter data to enhance the decades-old TV ratings model.

Mix in acquisitions of Gnip for larger-scale social data analysis and Cover for better use of Android smartphone lockscreens, and Tim says you've the makings of a more pervasive, interactive ecosystem.

Now it's your turn to weigh in. Do you expect Twitter's business to benefit from these sorts of platform-extending deals? Please watch the video to get the full story and then leave a comment to let us know your take, including whether you would buy, sell, or short Twitter stock at current prices.

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Tim Beyers is a member of the Motley Fool Rule Breakers stock-picking team and the Motley Fool Supernova Odyssey I mission. He didn't own shares in any of the companies mentioned in this article at the time of publication. Check out Tim's web home and portfolio holdings or connect with him on Google+Tumblr, or Twitter, where he goes by @milehighfool. You can also get his insights delivered directly to your RSS reader.

The Motley Fool recommends Twitter. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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