Ford Motor Company Shows Off the Refreshed 2015 Focus

The 2015 Ford Focus will sport a new nose, new taillights, and some changes to the interior and suspension. Ford unveiled the overhauled Focus sedan in New York. Photo credit: Ford Motor Company

The New York International Auto Show is a major stop on the world's auto show circuit. Like so much else in New York, it's big, it's loud, and it's one of the industry's highest-profile stages.

The Motley Fool's Rex Moore and John Rosevear were in New York last week for the two days devoted to events for the world's automotive and financial media -- and they've captured the highlights to share with you through the magic of video.

Ford  (NYSE: F  ) may not have had any big debuts, but they had a very big presence at the show. In an elaborate presentation on the first day, Chief Operating Officer Mark Fields unveiled a 50th anniversary edition of the all-new 2015 Mustang, with a little help from Executive Chairman (and leading Mustang fan) Bill Ford.

We've covered that special Mustang elsewhere -- in fact, Mark Fields told us more about it in an interview after the presentation. But during the same presentation, Fields also showed off a refreshed version of the compact Focus sedan. For 2015, the four-door Focus gets a new nose, some changes to the interior, and some suspension changes that Ford says will improve its handling.

This isn't an all-new Focus, it's just a refreshed one. But it's timely: The current Focus has been a strong product for Ford, but sales here in the U.S. have been slipping a bit in recent months. Part of the problem is simply that buyer preferences are shifting -- more consumers are choosing small SUVs over compact cars. But part of the problem for the Focus is a competitive one: Toyota  (NYSE: TM  ) released an all-new Corolla last fall, and that made the Focus look a little bit like old news.

The Focus and the Corolla were the world's two best-selling vehicles last year, and Ford would very much like to keep its compact at the top of the global sales charts. Hence this refresh, while Ford works on an all-new Focus that will be released a couple of years from now.

In this video, John and Rex took a closer look at the refreshed Focus, and they offer their take on whether Ford's update is likely to help its appealing compact keep pace with rivals.

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Read/Post Comments (6) | Recommend This Article (9)

Comments from our Foolish Readers

Help us keep this a respectfully Foolish area! This is a place for our readers to discuss, debate, and learn more about the Foolish investing topic you read about above. Help us keep it clean and safe. If you believe a comment is abusive or otherwise violates our Fool's Rules, please report it via the Report this Comment Report this Comment icon found on every comment.

  • Report this Comment On April 29, 2014, at 6:23 PM, bcweir wrote:

    For crying out loud, Ford - does EVERYTHING have to be a clone of the FUSION?

  • Report this Comment On April 30, 2014, at 8:08 AM, Cody700 wrote:

    Great looking car that will sell.

  • Report this Comment On April 30, 2014, at 12:08 PM, btc909 wrote:

    If this was only the Focus Wagon shown on The Amazing Race.

  • Report this Comment On April 30, 2014, at 5:28 PM, BJK wrote:

    Why can somebody not build a 2 door car? I am an old geezer with no kids to put in the back, just want something easier to get in than a 4 door.

  • Report this Comment On April 30, 2014, at 10:23 PM, crash3085 wrote:

    Hope they fixed the transmission!

  • Report this Comment On May 01, 2014, at 11:22 AM, sabebrush6 wrote:

    That "blackout treatment" looks el-cheapo. It's cheaper than chrome and it shows. I was really hoping for something you could be proud of but this isn't it.

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John Rosevear

John Rosevear is the Fool's Senior Auto Specialist. John has been writing about the auto business and investing for over 20 years, and for The Motley Fool since 2007.

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