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How Ford Motor Company's Mustang Dominated the New York Auto Show

How important is the Mustang to Ford? This important: Executive Chairman Bill Ford himself showed off the 50th anniversary edition in New York. Bill Ford was just one of several senior Ford execs on hand to celebrate the Mustang in New York. Source: Ford Motor Company.

The New York International Auto Show is a major stop on the world's auto show circuit. Like so much else in New York, it's big, it's loud, and it's one of the industry's highest-profile stages.

We -- The Motley Fool's Rex Moore and John Rosevear -- were in New York last week for the two days devoted to events for the world's automotive and financial media -- and we've captured the highlights to share with you through the magic of video.

Several of those highlights involved a car that was unveiled last December, the all-new 2015 Ford  (NYSE: F  ) Mustang. It wasn't an all-new debut, but the 50th anniversary of the first Mustang's unveiling fell during the week of the New York show, and Ford was determined to dominate the show with a series of events to celebrate.

Ford unveiled a new 50th anniversary edition of the 2015 Mustang at the show, and we got a close-up look. We also talked to Ford's likely next CEO, Chief Operating Officer Mark Fields, about the importance of the Mustang to Ford -- and how seriously Ford takes the responsibility of keeping the Mustang flame well-lit.

We also wrangled our way into a special birthday party that Ford threw for the Mustang, high up in the Empire State Building. We filed a report for you from the 86th floor observation deck, where we were standing next to a yellow 2015 Mustang GT that Ford workers had brought up piece-by-piece, in the elevators.

Finally, we wrapped up our video coverage of the New York show with a look at how Ford had used the Mustang to dominate the show's headlines, and some thoughts about Ford's marketing strategy at a show where it really didn't have a lot of news to make. Take a look at our wrap-up report below, and then scroll down to leave a comment with your thoughts.

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John Rosevear

John Rosevear is the Fool's Senior Auto Specialist. John has been writing about the auto business and investing for over 20 years, and for The Motley Fool since 2007.

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8/27/2015 4:00 PM
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