The New York International Auto Show is a major stop on the world's auto show circuit. Like so much else in New York, it's big, it's loud, and it's one of the industry's highest-profile stages.
We -- The Motley Fool's Rex Moore and John Rosevear -- were in New York last week for the two days devoted to events for the world's automotive and financial media -- and we've captured the highlights to share with you through the magic of video.
Several of those highlights involved a car that was unveiled last December, the all-new 2015 Ford (NYSE: F ) Mustang. It wasn't an all-new debut, but the 50th anniversary of the first Mustang's unveiling fell during the week of the New York show, and Ford was determined to dominate the show with a series of events to celebrate.
Ford unveiled a new 50th anniversary edition of the 2015 Mustang at the show, and we got a close-up look. We also talked to Ford's likely next CEO, Chief Operating Officer Mark Fields, about the importance of the Mustang to Ford -- and how seriously Ford takes the responsibility of keeping the Mustang flame well-lit.
We also wrangled our way into a special birthday party that Ford threw for the Mustang, high up in the Empire State Building. We filed a report for you from the 86th floor observation deck, where we were standing next to a yellow 2015 Mustang GT that Ford workers had brought up piece-by-piece, in the elevators.
Finally, we wrapped up our video coverage of the New York show with a look at how Ford had used the Mustang to dominate the show's headlines, and some thoughts about Ford's marketing strategy at a show where it really didn't have a lot of news to make. Take a look at our wrap-up report below, and then scroll down to leave a comment with your thoughts.
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