An Inside Peek at the 2015 Hyundai Sonata

The Motley Fool takes you behind the scenes of Hyundai's revealing of its new sedan.

Apr 30, 2014 at 6:10PM


An all-new 2015 Hyundai Sonata, shown on Hyundai's stand at the New York International Auto Show. Photo: Hyundai

Auto enthusiasts often wonder: What's it like to see an all-new model unveiled?

Having attended a bunch, we can tell you that the events can vary quite a bit.

Events held during media days at major auto shows do tend to follow a pattern, because automakers have only a limited time -- 20 minutes or so -- before the next event: Typically, there's a senior executive from the company who gives a short presentation, there's some loud music, the new vehicle roars or lands or magically appears on stage, and then its high points -- the things that make it "all-new" -- are discussed in glowing terms. 

After that, there's some informal time when journalists can take photos or interview the executives in attendance. (Investment analysts sometimes attend these events as well.) 

The pattern is usually similar at events held away from auto shows, but they often unfold over a longer span of time. The automaker usually offers food or drinks or both to put the journalists in a cheerful mood, often while a band plays, and then there's a presentation in which the new vehicle is unveiled. Obviously, the automaker's goal is to create the best possible conditions to get favorable media coverage of their new model. (Though the journalists and analysts, of course, often have different ideas. We were lukewarm on the new Sonata, and we told you so.) 

Sometimes, though, they don't give us all the details. We attended a Hyundai (NASDAQOTH:HYMTF) presentation held in New York the night before the show opened, in which Hyundai gave us a quick look at the all-new 2015 Sonata sedan. They gave us an opportunity to look at the car up close, and they told us quite a bit about the thinking that went into the design, but they saved many key details (like the car's price) for their full presentation at the show itself the next day.

We brought you a report on the new Sonata from the company's booth at the New York show. But we thought you might also like an inside peek at that "sneak preview" event. In this short video, you'll see Hyundai's U.S. chief, Dave Zuchowski, give some remarks while the car is uncovered and "revealed" in the background. After that, designer Chris Chapman talks about the philosophy behind the car's appearance, which we've interspersed with several shots of the new Sonata (some of which we took the next day, at the auto show.) 

Having seen this model revealed, what do you think of the new Sonata? Scroll down to leave a comment and let us know. 

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John Rosevear has no position in any stocks mentioned. Rex Moore has no position in any stocks mentioned. The Motley Fool recommends BMW. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

4 in 5 Americans Are Ignoring Buffett's Warning

Don't be one of them.

Jun 12, 2015 at 5:01PM

Admitting fear is difficult.

So you can imagine how shocked I was to find out Warren Buffett recently told a select number of investors about the cutting-edge technology that's keeping him awake at night.

This past May, The Motley Fool sent 8 of its best stock analysts to Omaha, Nebraska to attend the Berkshire Hathaway annual shareholder meeting. CEO Warren Buffett and Vice Chairman Charlie Munger fielded questions for nearly 6 hours.
The catch was: Attendees weren't allowed to record any of it. No audio. No video. 

Our team of analysts wrote down every single word Buffett and Munger uttered. Over 16,000 words. But only two words stood out to me as I read the detailed transcript of the event: "Real threat."

That's how Buffett responded when asked about this emerging market that is already expected to be worth more than $2 trillion in the U.S. alone. Google has already put some of its best engineers behind the technology powering this trend. 

The amazing thing is, while Buffett may be nervous, the rest of us can invest in this new industry BEFORE the old money realizes what hit them.

KPMG advises we're "on the cusp of revolutionary change" coming much "sooner than you think."

Even one legendary MIT professor had to recant his position that the technology was "beyond the capability of computer science." (He recently confessed to The Wall Street Journal that he's now a believer and amazed "how quickly this technology caught on.")

Yet according to one J.D. Power and Associates survey, only 1 in 5 Americans are even interested in this technology, much less ready to invest in it. Needless to say, you haven't missed your window of opportunity. 

Think about how many amazing technologies you've watched soar to new heights while you kick yourself thinking, "I knew about that technology before everyone was talking about it, but I just sat on my hands." 

Don't let that happen again. This time, it should be your family telling you, "I can't believe you knew about and invested in that technology so early on."

That's why I hope you take just a few minutes to access the exclusive research our team of analysts has put together on this industry and the one stock positioned to capitalize on this major shift.

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David Hanson owns shares of Berkshire Hathaway and American Express. The Motley Fool recommends and owns shares of Berkshire Hathaway, Google, and Coca-Cola.We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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