Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they're material to our investing thesis.

What: Shares of mobile advertising technologist Marchex (NASDAQ:MCHX) soared 15% today after its quarterly results and outlook topped Wall Street expectations.

So what: The stock had pulled back sharply in recent weeks on concerns over slowing growth, but Marchex's strong Q1 results -- earnings per share of $0.05 topped the consensus by $0.01 on a revenue spike of 46% -- are quickly easing those worries. Additionally, management said it expects full-year, call-driven revenue of $171 million or more, giving analysts some decent visibility into upcoming quarters.

Now what: Don't expect the operating momentum to slow anytime soon. "With the rapid adoption of mobile, consumer phone calls are fast-becoming one of the most important outcomes of mobile ad campaigns," said Chairman and CEO Russell Horowitz. "Advertisers now want a better understanding of these over-the-phone interactions. Marchex is ideally positioned to meet this new and growing market, based on our early investment in our Call Analytics technology platform and pay-for-call marketplace." Of course, with the stock now up about 180% from its 52-week lows and trading at a 45-plus forward P/E, much of that potential might already be baked into the valuation. 

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Brian Pacampara has no position in any stocks mentioned, and neither does The Motley Fool. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.