Netflix (NASDAQ:NFLX) (NASDAQ:AMZN), and Hulu have become the main companies we see in streaming content, but they're not the true powers in the industry. Content is still king, and those who have it control the streaming future. 

Disney (NYSE:DIS) and Time Warner's (NYSE:TWX) HBO have signed deals with streaming partners, but when you look at them closely these companies are keeping the best content for themselves. In fact, the deals with Netflix and Amazon may be holding them over until they can launch their own subscriptions on mobile and set-top-box apps. 

In the following video, Motley Fool contributor Travis Hoium covers why content owners are where investors should be looking, rather than at the streaming companies paying for their content.

Prepare for a streaming future without cable
You know cable's going away. But do you know how to profit? There's $2.2 trillion out there to be had. Currently, cable grabs a big piece of it. That won't last. And when cable falters, three companies are poised to benefit. Click here for their names. Hint: They're not Netflix, Google, and Apple. 

Travis Hoium owns shares of Apple and is short shares of The Motley Fool recommends and owns shares of, Apple, Google (A and C shares), Netflix, and Walt Disney. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.